Conversion tracking for Sawyer registrations

Architecture

What Sawyer actually lets you do

Unverified — these come from directory listings, not Sawyer's own documentation, so each is a check.

1. Step 1

   Check what the Facebook Business Suite connection does

   Whether it sends registration events to Meta, or only something else.

2. Step 2

   Check what the Google Analytics connection covers

   Directories mention GA 360; whether standard GA4 is supported needs confirming.

3. Step 3

   Check what Zapier can trigger on

   A new registration with price and program would be enough for server-side sending.

4. Step 4

   Check whether registration can return parents to your site

   A redirect would give a browser-side firing point.

5. Step 5

   Check what registration data exports

   Enough per registration — when, which program, what was paid, who the parent is — to match it back.

Diagnostic sequence

Where Sawyer tracking breaks, in diagnostic order

Most of the work on Sawyer is finding out what's actually connected.

1. 1

   List what's connected in your Sawyer account

   And what each connection is actually sending.

2. 2

   Register once and watch every ad platform

   Does anything arrive?

3. 3

   Check any Zapier zaps for event IDs

   Without one, a browser and a Zapier event count twice.

4. 4

   Compare registrations by program with conversions

   Camps often hide inside class numbers.

5. 5

   Check discounts reach the value

   Sibling and early-bird pricing change what you collect.

Source-of-truth validation

The QA evidence

Done with a real Sawyer sign-up that began with an ad click.

• Written findings on what your Sawyer integrations actually do.
• A real sign-up checked for the stored click ID before it went to Sawyer.
• Exactly one conversion per platform for that sign-up.
• Program type and price checked on the conversion.
• A cancelled registration taken out of each platform.
• Registrations from a closed window matched individually, camps and classes apart.
• Done again after a month, and whenever a Sawyer connection is added or removed.

Straight talk

When you don't need this on Sawyer

Not every Sawyer provider should spend on this.

• If Sawyer's own integrations turn out to send clean registration events, a check and a cleanup may be enough.
• If most families find you through Sawyer's own discovery or word of mouth, ad tracking won't change much.
• If you run one camp season with a small budget, a season-end comparison is reasonable.
• No export of registrations means no loop to close; you'd hear that from us before any invoice.