Bokun · Conversion tracking
Bókun conversion tracking, from the widget to your ad accounts
Bókun's booking widget runs in an iframe, but it doesn't keep its events to itself. It passes them up to your page — through gtag if you have it, otherwise into your dataLayer — including a full GA4 purchase with transaction ID, value, tax, coupon and items. That's the most usable hook in this category. It also pushes the customer's phone and email into your dataLayer, which has to be handled before anything forwards it.
✓ 30-minute call · No commitment · You leave with a written remediation plan even if we’re not the right fit.
Written guarantee
95%+ conversion accuracy on Bokun
Measured against your own order records at handover. Miss it and we keep working at no cost until it’s met.
Built on — and certified for — the platforms that matter
Stape
Pro Partner
Meta
Tech Provider
Tag Manager
TikTok
Events API
Microsoft
UET Partner
CAPI Partner
CAPI Partner
Built on the same partner stack used by enterprise DTC brands.
By the numbers
No fake testimonials.Just the math.
70+
Platforms supported
Shopify · Woo · Magento · BigCommerce · 65 more
8+ / 10
Meta EMQ guaranteed
in writing — keep working free until hit
2–4d
Build to live
accurate data flowing within 7 days
$0
Monthly fees, ever
one-time fixed price · you own the stack
400d
Cookie lifetime
max RFC 6265bis allows · 57× Safari ITP
9
Ad channels covered
Meta · Google · TikTok · MS · LI · Pin · Snap · Reddit · X
95%+
Tracking accuracy
verified vs Stripe · GA4 · ad-platform reports
30 min
Free founder call
no SDR · no pitch deck · written remediation plan
Every figure above is either a commitment we put in writing or a countable fact. What your own setup is losing is not on this list, because we haven’t measured it yet — that happens on the call, against your own order records.
Real clients · real videos · real outcomes
Don’t take our word for it. Watch the receipts.
Founders, marketers, and agency owners describing the before-and-after of their Bokun tracking rebuild — in their own words, on camera.
What goes wrong on Bókun
Contact details leaking into analytics
Bókun relays phone and email into the host dataLayer. A careless GTM setup forwards them to GA4, which Google's terms don't allow.
One setup, many booking channels
Tracking is configured per booking channel. A channel added later often has no container ID at all.
gtag and dataLayer both listening
If your page has gtag, Bókun uses it; if not, it pushes to the dataLayer. Sites that switch between the two get gaps or doubles.
Wix sites
Bókun says Wix isn't supported because of nested iframes, so events never reach the page.
Architecture
What Bókun actually lets you do
From Bókun's GTM, GA4 and Google Ads documentation.
Step 1
GTM and GA4 IDs per booking channel
Set on each channel's Tracking tab, with a downloadable GTM import file.
Step 2
Events relayed from the iframe to your page
Through gtag if present, otherwise pushed to your dataLayer — including phone and email.
Step 3
Full GA4 ecommerce events
view_item, view_item_list, select_item, search, add_to_cart, remove_from_cart, begin_checkout and purchase.
Step 4
A purchase payload worth using
transaction_id, value, currency, tax, coupon and items.
Step 5
Google Ads via GTM
Configured in your container. Wix isn't supported.
Diagnostic sequence
Where Bókun tracking breaks, in diagnostic order
Start where the iframe hands off to your page.
- 1
Check whether relayed events arrive in your dataLayer
Open the widget, start a booking, and watch the dataLayer.
- 2
Check whether phone or email reach GA4
Look at a real purchase in GA4's debug view.
- 3
Check every booking channel's Tracking tab
A channel without IDs is a set of bookings nobody sees.
- 4
Count purchases per transaction_id
Any ID appearing twice is a double count.
- 5
Check the site platform
On Wix, Bókun says the relay won't work and a server-side route is needed.
Source-of-truth validation
The QA evidence
Done on your live site, with a booking made inside the Bókun widget so the relay is exercised.
- The relayed purchase seen in your dataLayer with transaction_id and value.
- Phone and email confirmed absent from GA4.
- Meta and Google Ads each logging that transaction_id exactly once.
- Every booking channel confirmed to carry its tracking IDs.
- A cancelled booking reversed by transaction ID.
- A finished window matched transaction_id by transaction_id.
- Re-run a month later and whenever a new booking channel goes live.
Straight talk
When you don't need this on Bókun
Bókun gives you a lot out of the box.
- If you run one booking channel, use the GTM import, and GA4 shows clean purchases with no contact data, you may only need Google Ads wired to the same event.
- No Meta spend means no need for the server-side Meta piece.
- If your volume is low, browser-side tracking on Bókun's relay is usually adequate.
- Bókun's setup is well documented and a competent developer can finish it. We'll say so.
Who this is for
Honest about who we’re a fit for.
We don’t take every project. Here’s how to tell if we’re right for you.
You’re a great fit if…
- You run Bokun (or are migrating to it)
- You spend $5K+/month on paid ads (Meta, Google, TikTok, Microsoft, LinkedIn)
- Your reported ROAS doesn’t match what your bank account is saying
- You want to own your tracking stack — no monthly SaaS fees forever
- You have 2–4 days to do this once and never think about it again
Skip us if…
- You spend less than $500/month on paid ads (browser pixel is fine)
- You want a SaaS dashboard with monthly fees forever (Triple Whale, Hyros)
- You need attribution modeling — we fix the data foundation, not multi-touch reports
- You want a 6-month enterprise consulting engagement (we ship in 4 days)
- You expect us to manage your ad accounts (we don’t — that’s a different service)
If you’re still unsure,book the call anyway— we’ll tell you straight whether we can help.
What changes
Purchases deduplicated on transaction_id
Server-sideBrowser and server sending one booking once.
Contact data used only where it's allowed
8+ EMQHashed for ad platform matching, stripped from GA4.
Every booking channel tracked
DedupedEach one checked for its container and Measurement ID.
The event map on Bókun
view_item and select_item
Which experience the visitor opened.
add_to_cart and begin_checkout
Funnel steps, relayed from the iframe.
purchase
The conversion: transaction_id, value, currency, tax, coupon and items.
Booking channel
Recorded so you know which widget sold it.
Booking cancelled
Reversed by transaction ID.
Pick the package that fits your ad spend
Fixed-fee, no surprises. If your ad spend is meaningful,server-side tracking is what we recommend— it’s the only setup that survives iOS, Safari ITP and ad blockers.
Browser-side starter
Repairs and verifies the browser-side setup you already have, on a live conversion. Honest about its ceiling on this platform.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Save $18K–$120K over 5 years vs Triple Whale / Hyros
Money events sent from your own records through a first-party container on your subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations reversed everywhere
- Monitoring on every destination
Not sure which tier fits?Book a 30-min scoping call— we’ll tell you straight, no upsell pressure.
How it works
Built in 2–4 days. Accurate data within 7.
We deliver the entire 1st-party server-side stack in 2–4 business days. You start collecting accurate, deduped conversion data the moment it goes live — and within 7 days every signal is flowing cleanly to Meta, Google, TikTok and the rest.
Kickoff + audit
30-min call. We map your current pixels, GTM, dataLayer, consent setup, and ad-platform integrations. You get a written report of every leak.
Build the stack
Server-side GTM container deployed on your subdomain. Meta CAPI · Google EC · TikTok Events API · Microsoft UET wired. Identity match + dedup configured.
QA + go-live
Live-fire test purchases across every funnel step. Meta EMQ verified at 8+. Tag Assistant + Pixel Helper passes. Side-by-side report delivered.
Verify accuracy
Your data flows clean. Within 7 days every signal — Meta, Google, TikTok, Microsoft — is fully accurate. Notion runbook + Loom walkthrough handoff.
Got questions?
The honestanswers.
No buzzwords, no upsell. If we don’t know, we say so.
01Does Bókun send purchases to our page from the iframe?
Yes. Bókun relays its events to the parent page — via gtag if present, otherwise into your dataLayer — including a GA4 purchase with transaction_id and value.
02Is it a problem that Bókun pushes phone and email to our dataLayer?
Only if you forward them raw. They have to be kept out of GA4 and hashed before going to Meta or Google for matching.
03We have several booking channels. Do they share tracking?
No, tracking is set per channel. Each needs its own IDs, and new channels are the ones most often missed.
04Our site is on Wix. Will this work?
Bókun says Wix isn't supported because of nested iframes. Conversions would need to come from booking records server-side.
05What do we deduplicate on?
Bókun's transaction_id. It's in the purchase payload and makes a clean event ID.
Still have questions?Book a 30-min call— bring them all.
The call
What happens on your free 30-min call
No pitch deck, no SDR, no upsell pressure. Founder-led. Bring your ad-platform screens and yourBokun setup — we’ll work through it together.
Min 1–5
We get the lay of your store
What you sell, what you spend on ads, who handles dev. Quick context-gathering — no questionnaire upfront.
Min 5–15
We audit your tracking live
Screen-share. We open your Meta Events Manager, GTM, and ad reports. You see exactly which conversions are leaking.
Min 15–25
We map a fix
What needs rebuilding, what stays. The exact Bokun setup we'd ship and what it would recover for you.
Min 25–30
Decide. Or don’t.
If we're a fit, we send a 1-page proposal in writing. If not, you walk away with a free remediation plan you can hand to anyone.
Put Bókun's purchase event to work properly
Book a free 30-minute call. We open your widget, watch what it relays, and show you what's reaching each ad platform.
Free · 30-min consultation · No commitment · Replies in under 2 hours · Available worldwide via WhatsApp
95% tracking accuracy guarantee
Free 30-min consultation · from $400 · 1st-party server-side
95% guarantee · from $400
