Wodify · Conversion tracking
Conversion tracking for Wodify Online Sales
Wodify gyms sell memberships, drop-ins and intro packages through a Wodify-hosted Online Sales page. It takes a Meta Pixel ID, and then you choose one of two for Google: a GA4 measurement ID or a GTM container ID, never both. That choice matters more than it looks, because GA4 alone gives you analytics, while the GTM container is the only way to add Google Ads, TikTok or a server-side path.
✓ 30-minute call · No commitment · You leave with a written remediation plan even if we’re not the right fit.
Written guarantee
95%+ conversion accuracy on Wodify
Measured against your own order records at handover. Miss it and we keep working at no cost until it’s met.
Built on — and certified for — the platforms that matter
Stape
Pro Partner
Meta
Tech Provider
Tag Manager
TikTok
Events API
Microsoft
UET Partner
CAPI Partner
CAPI Partner
Built on the same partner stack used by enterprise DTC brands.
By the numbers
No fake testimonials.Just the math.
70+
Platforms supported
Shopify · Woo · Magento · BigCommerce · 65 more
8+ / 10
Meta EMQ guaranteed
in writing — keep working free until hit
2–4d
Build to live
accurate data flowing within 7 days
$0
Monthly fees, ever
one-time fixed price · you own the stack
400d
Cookie lifetime
max RFC 6265bis allows · 57× Safari ITP
9
Ad channels covered
Meta · Google · TikTok · MS · LI · Pin · Snap · Reddit · X
95%+
Tracking accuracy
verified vs Stripe · GA4 · ad-platform reports
30 min
Free founder call
no SDR · no pitch deck · written remediation plan
Every figure above is either a commitment we put in writing or a countable fact. What your own setup is losing is not on this list, because we haven’t measured it yet — that happens on the call, against your own order records.
Real clients · real videos · real outcomes
Don’t take our word for it. Watch the receipts.
Founders, marketers, and agency owners describing the before-and-after of their Wodify tracking rebuild — in their own words, on camera.
Wodify tracking traps
GA4 picked instead of GTM
Analytics works; Google Ads and everything else do not.
A Meta Pixel with no backup
Blocked browsers mean missed sales.
Online Sales apart from your website
Cookies set on your site don't come along.
Every sale at the same value
A drop-in and an annual plan reported alike.
Architecture
What Wodify actually lets you do
Wodify keeps tracking to one page and a few fields.
Step 1
Vendor-hosted Online Sales page
Where memberships and packages are bought.
Step 2
Native Meta Pixel ID
Runs Meta's pixel on that page.
Step 3
GA4 measurement ID or GTM container ID
One at a time; with GTM, GA4 goes inside the container.
Step 4
Scope limited to Online Sales
The fields apply to that page; your website needs its own tags.
Step 5
Server-side not documented
We found no Wodify Conversions API option, so server events come from your container.
Diagnostic sequence
Finding the Wodify gap
On Wodify, the first check usually settles it.
- 1
See which Google ID is in the field
GA4 means Google Ads has nothing to work with.
- 2
Buy a drop-in and watch Meta
Confirm the Purchase arrives with a value.
- 3
Repeat the purchase with a blocker on
Shows the pixel-only loss.
- 4
Follow a tagged link into Online Sales
Check the UTMs are still there.
- 5
Compare sales with platform purchases by product
Shows whether value is being sent at all.
Source-of-truth validation
What we prove on Wodify
Run on the live Online Sales page, with a real drop-in and a real intro package.
- Your GTM container loading on the Online Sales page, GA4 inside it.
- A drop-in recorded once at Meta and Google, at the drop-in price.
- An intro package recorded on its own at its price.
- A blocked-browser purchase arriving through the server path.
- UTMs from the ad visible on the GA4 session.
- Online Sales for the month reconciled sale by sale.
- Reviewed again a month later.
Straight talk
When Wodify's fields are enough
Plenty of affiliates never need more than the native setup.
- If Meta is your one channel and Wodify's sales line up with the Pixel ID's Purchase count, there is nothing to fix.
- If GA4 reporting is all you want, the GA4 option does exactly that.
- If switching the Google field to GTM is the only change needed, a developer can do it in an afternoon.
Who this is for
Honest about who we’re a fit for.
We don’t take every project. Here’s how to tell if we’re right for you.
You’re a great fit if…
- You run Wodify (or are migrating to it)
- You spend $5K+/month on paid ads (Meta, Google, TikTok, Microsoft, LinkedIn)
- Your reported ROAS doesn’t match what your bank account is saying
- You want to own your tracking stack — no monthly SaaS fees forever
- You have 2–4 days to do this once and never think about it again
Skip us if…
- You spend less than $500/month on paid ads (browser pixel is fine)
- You want a SaaS dashboard with monthly fees forever (Triple Whale, Hyros)
- You need attribution modeling — we fix the data foundation, not multi-touch reports
- You want a 6-month enterprise consulting engagement (we ship in 4 days)
- You expect us to manage your ad accounts (we don’t — that’s a different service)
If you’re still unsure,book the call anyway— we’ll tell you straight whether we can help.
What Wodify tracking delivers
Your GTM container on the Online Sales page
Server-sideWith GA4 inside it, so nothing is given up.
Purchases valued by product
8+ EMQMemberships, intro packages and drop-ins apart.
A server-side copy of each sale
DedupedSent from your own subdomain and merged with the pixel event.
Wodify sales we track
Online Sales page viewed
With the source carried in.
Intro package purchased
Usually the acquisition event.
Membership sold online
At the plan's value.
Drop-in purchased
Separate and lower value; often visiting athletes.
Checkout started
If the page exposes the step; checked during the build.
Pick the package that fits your ad spend
Fixed-fee, no surprises. If your ad spend is meaningful,server-side tracking is what we recommend— it’s the only setup that survives iOS, Safari ITP and ad blockers.
Browser-side starter
Repairs and verifies the browser-side setup you already have, on a live conversion. Honest about its ceiling on this platform.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Save $18K–$120K over 5 years vs Triple Whale / Hyros
Money events sent from your own records through a first-party container on your subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations reversed everywhere
- Monitoring on every destination
Not sure which tier fits?Book a 30-min scoping call— we’ll tell you straight, no upsell pressure.
How it works
Built in 2–4 days. Accurate data within 7.
We deliver the entire 1st-party server-side stack in 2–4 business days. You start collecting accurate, deduped conversion data the moment it goes live — and within 7 days every signal is flowing cleanly to Meta, Google, TikTok and the rest.
Kickoff + audit
30-min call. We map your current pixels, GTM, dataLayer, consent setup, and ad-platform integrations. You get a written report of every leak.
Build the stack
Server-side GTM container deployed on your subdomain. Meta CAPI · Google EC · TikTok Events API · Microsoft UET wired. Identity match + dedup configured.
QA + go-live
Live-fire test purchases across every funnel step. Meta EMQ verified at 8+. Tag Assistant + Pixel Helper passes. Side-by-side report delivered.
Verify accuracy
Your data flows clean. Within 7 days every signal — Meta, Google, TikTok, Microsoft — is fully accurate. Notion runbook + Loom walkthrough handoff.
Got questions?
The honestanswers.
No buzzwords, no upsell. If we don’t know, we say so.
01Should we use the GA4 or the GTM field in Wodify?
GTM, in almost every case. You can still run GA4 inside the container, and you also get Google Ads conversions and a server-side path.
02Why aren't our Google Ads conversions recording from Wodify?
With the GA4 option selected, there is nowhere for a Google Ads tag to run. Moving to the GTM container fixes that.
03Does the Meta Pixel ID field track purchases?
It runs the pixel on the Online Sales page. Buy a drop-in and check the Purchase shows with the right value rather than assuming.
04Can Wodify track sales made at the front desk?
Not in the browser. Those are usually members renewing, and they belong outside your ad conversions.
05Does Wodify track our website too?
The fields apply to the Online Sales page. Your own site needs its own container, linked to Online Sales by UTMs and click IDs.
Still have questions?Book a 30-min call— bring them all.
The call
What happens on your free 30-min call
No pitch deck, no SDR, no upsell pressure. Founder-led. Bring your ad-platform screens and yourWodify setup — we’ll work through it together.
Min 1–5
We get the lay of your store
What you sell, what you spend on ads, who handles dev. Quick context-gathering — no questionnaire upfront.
Min 5–15
We audit your tracking live
Screen-share. We open your Meta Events Manager, GTM, and ad reports. You see exactly which conversions are leaking.
Min 15–25
We map a fix
What needs rebuilding, what stays. The exact Wodify setup we'd ship and what it would recover for you.
Min 25–30
Decide. Or don’t.
If we're a fit, we send a 1-page proposal in writing. If not, you walk away with a free remediation plan you can hand to anyone.
Fix your Wodify Online Sales tracking
Free 30-minute call. We look at which ID is set, compare a month of Online Sales with your ad accounts, and give you a written plan you can hand to anyone.
Free · 30-min consultation · No commitment · Replies in under 2 hours · Available worldwide via WhatsApp
95% tracking accuracy guarantee
Free 30-min consultation · from $400 · 1st-party server-side
95% guarantee · from $400
