Resy · Conversion tracking
Conversion tracking for Resy restaurants
Resy is one of the few reservation platforms that lists Google Analytics among its integrations, which is a real head start: if it is connected, some of your website bookings already show up in GA4. It also shows a Meta logo on the same page without saying what the connection does, and it feeds Reserve with Google. So the work on Resy is less about getting any signal and more about knowing exactly which signal each tool is getting.
✓ 30-minute call · No commitment · You leave with a written remediation plan even if we’re not the right fit.
Written guarantee
95%+ conversion accuracy on Resy
Measured against your own order records at handover. Miss it and we keep working at no cost until it’s met.
Built on — and certified for — the platforms that matter
Stape
Pro Partner
Meta
Tech Provider
Tag Manager
TikTok
Events API
Microsoft
UET Partner
CAPI Partner
CAPI Partner
Built on the same partner stack used by enterprise DTC brands.
By the numbers
No fake testimonials.Just the math.
70+
Platforms supported
Shopify · Woo · Magento · BigCommerce · 65 more
8+ / 10
Meta EMQ guaranteed
in writing — keep working free until hit
2–4d
Build to live
accurate data flowing within 7 days
$0
Monthly fees, ever
one-time fixed price · you own the stack
400d
Cookie lifetime
max RFC 6265bis allows · 57× Safari ITP
9
Ad channels covered
Meta · Google · TikTok · MS · LI · Pin · Snap · Reddit · X
95%+
Tracking accuracy
verified vs Stripe · GA4 · ad-platform reports
30 min
Free founder call
no SDR · no pitch deck · written remediation plan
Every figure above is either a commitment we put in writing or a countable fact. What your own setup is losing is not on this list, because we haven’t measured it yet — that happens on the call, against your own order records.
Real clients · real videos · real outcomes
Don’t take our word for it. Watch the receipts.
Founders, marketers, and agency owners describing the before-and-after of their Resy tracking rebuild — in their own words, on camera.
What goes wrong with Resy tracking
Assuming the GA integration covers ads
Data in GA4 is not the same as a conversion Meta or Google Ads can optimize on.
A Meta connection nobody can describe
Resy shows the logo; what it sends, if anything, has to be checked.
Resy app diners in the same book
Guests who found you on Resy aren't ad conversions.
Three channels, one count
Website, Resy app and Reserve with Google bookings collapse together unless the source is kept.
Architecture
What Resy actually lets you do
From Resy's integrations page, plus the parts we still have to confirm on your account.
Step 1
Google Analytics listed as an integration
Under Data & Analytics. We verify which booking events it records in your property.
Step 2
Meta listed, type unspecified
Confirm whether it's a pixel, a catalog link or something else before counting on it.
Step 3
Reserve with Google
A booking channel that never touches your website.
Step 4
Check whether GTM or custom events are possible
Not documented, and it decides whether browser-side events can be extended.
Step 5
Check what reservation data can be exported
Source, party size and status are what server-side sending needs.
Diagnostic sequence
Working through a Resy tracking problem
Begin with what's already connected, because a half-working integration is easier to fix than to replace.
- 1
Book a test table and find it in GA4
This confirms the Google Analytics integration points at the right property.
- 2
Find out what the Meta connection sends
Check Events Manager for anything arriving from Resy.
- 3
Split reservations by source
Resy app and Google bookings shouldn't be counted as ad wins.
- 4
Check for double counting
If GA4 conversions are imported into Google Ads and another tag also fires, one booking counts twice.
- 5
Line up confirmed reservations with seated covers
No-shows distort campaign rankings.
Source-of-truth validation
What we verify on Resy
Done on a real Resy reservation made through your website.
- A website reservation confirmed in both Resy and GA4.
- Whatever Resy sends to Meta identified, then either used or replaced.
- Seated covers from website bookings set against Meta and Google Ads claims, one reservation at a time.
- Resy app and Reserve with Google bookings confirmed excluded from ad conversions.
- No double counting between GA4 imports and any direct tag.
- Each reservation in a closed fortnight matched individually across Resy, GA4 and the ad platforms.
- Rechecked 30 days later and after any Resy integration change.
Straight talk
When Resy's built-in tools are enough
Resy gets you further than most reservation systems out of the box.
- If you only advertise on Google and the GA integration is recording bookings in GA4, importing that conversion may be all you need.
- If most covers come from the Resy app, your website tracking moves very few tables.
- If you don't advertise on Meta, the open question about the Meta connection doesn't matter to you.
- If you need a monthly channel split rather than ad optimization, Resy's reporting plus GA4 can do it.
Who this is for
Honest about who we’re a fit for.
We don’t take every project. Here’s how to tell if we’re right for you.
You’re a great fit if…
- You run Resy (or are migrating to it)
- You spend $5K+/month on paid ads (Meta, Google, TikTok, Microsoft, LinkedIn)
- Your reported ROAS doesn’t match what your bank account is saying
- You want to own your tracking stack — no monthly SaaS fees forever
- You have 2–4 days to do this once and never think about it again
Skip us if…
- You spend less than $500/month on paid ads (browser pixel is fine)
- You want a SaaS dashboard with monthly fees forever (Triple Whale, Hyros)
- You need attribution modeling — we fix the data foundation, not multi-touch reports
- You want a 6-month enterprise consulting engagement (we ship in 4 days)
- You expect us to manage your ad accounts (we don’t — that’s a different service)
If you’re still unsure,book the call anyway— we’ll tell you straight whether we can help.
What you end up with
The GA integration verified end to end
Server-sideWe confirm what reaches GA4 from a real booking.
Meta fed from records, not guesswork
8+ EMQSeated covers go server-side if the listed connection doesn't send them.
A channel split you can defend
DedupedWebsite, Resy app and Google bookings reported separately.
Resy event map
Booking started on your site
Still visible to your own tags.
Reservation confirmed
From the website path, with party size.
Reservation source
Website, Resy app or Reserve with Google.
Seated at the table
What gets optimized on, valued by covers.
Cancelled or no-show
Removed from the count after service.
Pick the package that fits your ad spend
Fixed-fee, no surprises. If your ad spend is meaningful,server-side tracking is what we recommend— it’s the only setup that survives iOS, Safari ITP and ad blockers.
Browser-side starter
Repairs and verifies the browser-side setup you already have, on a live conversion. Honest about its ceiling on this platform.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Save $18K–$120K over 5 years vs Triple Whale / Hyros
Money events sent from your own records through a first-party container on your subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations reversed everywhere
- Monitoring on every destination
Not sure which tier fits?Book a 30-min scoping call— we’ll tell you straight, no upsell pressure.
How it works
Built in 2–4 days. Accurate data within 7.
We deliver the entire 1st-party server-side stack in 2–4 business days. You start collecting accurate, deduped conversion data the moment it goes live — and within 7 days every signal is flowing cleanly to Meta, Google, TikTok and the rest.
Kickoff + audit
30-min call. We map your current pixels, GTM, dataLayer, consent setup, and ad-platform integrations. You get a written report of every leak.
Build the stack
Server-side GTM container deployed on your subdomain. Meta CAPI · Google EC · TikTok Events API · Microsoft UET wired. Identity match + dedup configured.
QA + go-live
Live-fire test purchases across every funnel step. Meta EMQ verified at 8+. Tag Assistant + Pixel Helper passes. Side-by-side report delivered.
Verify accuracy
Your data flows clean. Within 7 days every signal — Meta, Google, TikTok, Microsoft — is fully accurate. Notion runbook + Loom walkthrough handoff.
Got questions?
The honestanswers.
No buzzwords, no upsell. If we don’t know, we say so.
01Resy lists Google Analytics. Isn't tracking done?
It's a start. GA4 receiving bookings is useful, but ad platforms optimize on their own conversions, and seated covers and no-shows usually aren't in that data.
02What does Resy's Meta integration do?
Resy's integrations page shows Meta without describing the connection. We check your Events Manager for what actually arrives before deciding anything.
03Should Resy app bookings count?
No. Those diners found you on Resy, and counting them inflates campaign results.
04Do Reserve with Google bookings show up in GA4?
They complete on Google's surfaces, not your website, so your tags don't see them. Resy's own records are where they're counted.
05Can we value reservations by party size?
Yes, if party size comes through from Resy's records. A table for six is worth more than a table for two and should be sent that way.
Still have questions?Book a 30-min call— bring them all.
The call
What happens on your free 30-min call
No pitch deck, no SDR, no upsell pressure. Founder-led. Bring your ad-platform screens and yourResy setup — we’ll work through it together.
Min 1–5
We get the lay of your store
What you sell, what you spend on ads, who handles dev. Quick context-gathering — no questionnaire upfront.
Min 5–15
We audit your tracking live
Screen-share. We open your Meta Events Manager, GTM, and ad reports. You see exactly which conversions are leaking.
Min 15–25
We map a fix
What needs rebuilding, what stays. The exact Resy setup we'd ship and what it would recover for you.
Min 25–30
Decide. Or don’t.
If we're a fit, we send a 1-page proposal in writing. If not, you walk away with a free remediation plan you can hand to anyone.
Check what Resy is already sending
Spend 30 free minutes with us looking at your GA4 and Events Manager; we trace a test reservation and tell you whether anything needs building.
Free · 30-min consultation · No commitment · Replies in under 2 hours · Available worldwide via WhatsApp
95% tracking accuracy guarantee
Free 30-min consultation · from $400 · 1st-party server-side
95% guarantee · from $400
