SynXis · Conversion tracking
Conversion tracking on the Sabre SynXis Booking Engine
SynXis is the engine behind a large share of independent and branded hotels, and the hotel's own website rarely controls it directly; changes often go through Sabre or a representation partner. We found no public documentation of its tracking options, so we start by confirming what your SynXis configuration exposes. The commercial problem is familiar to any revenue manager: one reservation can be three room nights on a non-refundable rate or ten nights that cancel next week.
✓ 30-minute call · No commitment · You leave with a written remediation plan even if we’re not the right fit.
Written guarantee
95%+ conversion accuracy on SynXis
Measured against your own order records at handover. Miss it and we keep working at no cost until it’s met.
Built on — and certified for — the platforms that matter
Stape
Pro Partner
Meta
Tech Provider
Tag Manager
TikTok
Events API
Microsoft
UET Partner
CAPI Partner
CAPI Partner
Built on the same partner stack used by enterprise DTC brands.
By the numbers
No fake testimonials.Just the math.
70+
Platforms supported
Shopify · Woo · Magento · BigCommerce · 65 more
8+ / 10
Meta EMQ guaranteed
in writing — keep working free until hit
2–4d
Build to live
accurate data flowing within 7 days
$0
Monthly fees, ever
one-time fixed price · you own the stack
400d
Cookie lifetime
max RFC 6265bis allows · 57× Safari ITP
9
Ad channels covered
Meta · Google · TikTok · MS · LI · Pin · Snap · Reddit · X
95%+
Tracking accuracy
verified vs Stripe · GA4 · ad-platform reports
30 min
Free founder call
no SDR · no pitch deck · written remediation plan
Every figure above is either a commitment we put in writing or a countable fact. What your own setup is losing is not on this list, because we haven’t measured it yet — that happens on the call, against your own order records.
Real clients · real videos · real outcomes
Don’t take our word for it. Watch the receipts.
Founders, marketers, and agency owners describing the before-and-after of their SynXis tracking rebuild — in their own words, on camera.
Why SynXis bookings are hard to track
An engine the hotel website does not own
Tags on your site stop at the hand-off to the engine unless something is configured on the SynXis side.
Changes that need a vendor request
Testing and fixing take longer when each change goes through a support queue.
Flexible-rate bookings that later cancel
Counted at full value in every platform unless reversed.
Paid search, metasearch and brand traffic all claiming the same stay
Without one reconciled record, each channel's report wins its own argument.
Architecture
What Sabre SynXis actually lets you do
Sabre does not publish SynXis tracking documentation we could verify. This is what we confirm with you and your Sabre contact.
Step 1
Check whether your SynXis setup accepts a GA4 or GTM ID
And on which pages of the engine it loads.
Step 2
Check what is available on the confirmation step
Confirmation number, room revenue, nights, rate code.
Step 3
Check how the engine domain relates to the hotel website
To decide on cross-domain configuration.
Step 4
Check whether reservation data can be exported or sent onward
Needed for cancellations and offline matching.
Step 5
Check who can make changes and how long they take
It affects the timeline more than the technical work.
Diagnostic sequence
How we diagnose a SynXis hotel
The first two steps are about access, because on SynXis that is usually the bottleneck.
- 1
Identify who controls the engine configuration
Hotel, management company, Sabre or a rep partner.
- 2
Book, then cancel, a test stay
Record what fires at each of the two steps.
- 3
Match web reservations to ad conversions
By confirmation number where possible, over a closed month.
- 4
Compare room nights, not only bookings
Long stays distort booking counts.
- 5
Check cancelled reservations in ad reporting
On flexible rates the overstatement is often large.
Source-of-truth validation
How a SynXis build is signed off
Written so the revenue manager and the agency can both accept it.
- Notes from the configuration review with your Sabre contact, listing what is on and what is not.
- A test booking and its confirmation number located in each ad platform, then cancelled and seen to reverse.
- Room revenue and room nights equal to what SynXis shows for that stay.
- Brand-search bookings reported apart from non-brand, so each can be judged.
- Web-channel reservations reconciled per record over a closed window.
- Looked at again after 30 days, and whenever Sabre ships an engine change.
Straight talk
When a SynXis hotel can skip this
Some hotels are better served elsewhere.
- If your brand or management company already runs a verified tracking setup on the engine, duplicating it adds risk.
- If you do not run paid search or social and rely on metasearch partners who report bookings themselves, start with their data.
- If changes to the engine cannot be made in a reasonable time, a smaller website-side fix may be the realistic first step.
- If direct web bookings are a small share of revenue, the money may be better spent on distribution.
Who this is for
Honest about who we’re a fit for.
We don’t take every project. Here’s how to tell if we’re right for you.
You’re a great fit if…
- You run SynXis (or are migrating to it)
- You spend $5K+/month on paid ads (Meta, Google, TikTok, Microsoft, LinkedIn)
- Your reported ROAS doesn’t match what your bank account is saying
- You want to own your tracking stack — no monthly SaaS fees forever
- You have 2–4 days to do this once and never think about it again
Skip us if…
- You spend less than $500/month on paid ads (browser pixel is fine)
- You want a SaaS dashboard with monthly fees forever (Triple Whale, Hyros)
- You need attribution modeling — we fix the data foundation, not multi-touch reports
- You want a 6-month enterprise consulting engagement (we ship in 4 days)
- You expect us to manage your ad accounts (we don’t — that’s a different service)
If you’re still unsure,book the call anyway— we’ll tell you straight whether we can help.
What the hotel gets
Reservations sent once, with room revenue
Server-sideFrom a first-party server container, using whatever SynXis exposes.
Rate plan and room nights on the conversion
8+ EMQSo non-refundable and flexible bookings are not treated alike.
Cancellations reflected
DedupedMatched back to the original confirmation number.
Hotel event map on SynXis
Availability searched
Dates and occupancy requested.
Room and rate selected
Rate plan noted.
Reservation confirmed
The conversion, at room revenue.
Room nights
Carried on the conversion.
Reservation cancelled
Reversed by confirmation number.
Brand versus non-brand arrival
Kept visible so brand search does not take all the credit.
Pick the package that fits your ad spend
Fixed-fee, no surprises. If your ad spend is meaningful,server-side tracking is what we recommend— it’s the only setup that survives iOS, Safari ITP and ad blockers.
Browser-side starter
Repairs and verifies the browser-side setup you already have, on a live conversion. Honest about its ceiling on this platform.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Save $18K–$120K over 5 years vs Triple Whale / Hyros
Money events sent from your own records through a first-party container on your subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations reversed everywhere
- Monitoring on every destination
Not sure which tier fits?Book a 30-min scoping call— we’ll tell you straight, no upsell pressure.
How it works
Built in 2–4 days. Accurate data within 7.
We deliver the entire 1st-party server-side stack in 2–4 business days. You start collecting accurate, deduped conversion data the moment it goes live — and within 7 days every signal is flowing cleanly to Meta, Google, TikTok and the rest.
Kickoff + audit
30-min call. We map your current pixels, GTM, dataLayer, consent setup, and ad-platform integrations. You get a written report of every leak.
Build the stack
Server-side GTM container deployed on your subdomain. Meta CAPI · Google EC · TikTok Events API · Microsoft UET wired. Identity match + dedup configured.
QA + go-live
Live-fire test purchases across every funnel step. Meta EMQ verified at 8+. Tag Assistant + Pixel Helper passes. Side-by-side report delivered.
Verify accuracy
Your data flows clean. Within 7 days every signal — Meta, Google, TikTok, Microsoft — is fully accurate. Notion runbook + Loom walkthrough handoff.
Got questions?
The honestanswers.
No buzzwords, no upsell. If we don’t know, we say so.
01Will SynXis load our Tag Manager container?
We have not found public documentation confirming it. We check your configuration with your Sabre contact before planning around it.
02Who needs to be involved?
Usually whoever controls the engine configuration, which may be Sabre, a representation partner or your management company. We work with them directly.
03Should we track bookings or room nights?
Both. The conversion is the reservation, valued at room revenue, with nights attached so long and short stays can be compared.
04What about non-refundable versus flexible rates?
Carry the rate plan on the conversion, and reverse cancellations, so flexible bookings that do not stay are not counted.
05Does this affect our metasearch reporting?
It does not change what metasearch partners report. It gives you one reconciled record to compare their claims against.
Still have questions?Book a 30-min call— bring them all.
The call
What happens on your free 30-min call
No pitch deck, no SDR, no upsell pressure. Founder-led. Bring your ad-platform screens and yourSynXis setup — we’ll work through it together.
Min 1–5
We get the lay of your store
What you sell, what you spend on ads, who handles dev. Quick context-gathering — no questionnaire upfront.
Min 5–15
We audit your tracking live
Screen-share. We open your Meta Events Manager, GTM, and ad reports. You see exactly which conversions are leaking.
Min 15–25
We map a fix
What needs rebuilding, what stays. The exact SynXis setup we'd ship and what it would recover for you.
Min 25–30
Decide. Or don’t.
If we're a fit, we send a 1-page proposal in writing. If not, you walk away with a free remediation plan you can hand to anyone.
Get SynXis reservations into your ad accounts
Book a free 30-minute call. We work out who controls your engine, what it exposes, and send you a written plan the whole team can act on.
Free · 30-min consultation · No commitment · Replies in under 2 hours · Available worldwide via WhatsApp
95% tracking accuracy guarantee
Free 30-min consultation · from $400 · 1st-party server-side
95% guarantee · from $400
