Tekmetric Online Booking · Conversion tracking
Conversion tracking for Tekmetric Online Booking
Tekmetric Online Booking goes onto a repair shop's site either as a popup that overlays an iframe on your page or as a direct link to a Tekmetric-hosted page. Neither documents a GA4, GTM or pixel field. And the booking is only half the story: the money is in the repair order written after the inspection, which can be far larger than whatever the customer booked for. Tracking that matters ties the ad click to the RO, not to the appointment request.
✓ 30-minute call · No commitment · You leave with a written remediation plan even if we’re not the right fit.
Written guarantee
95%+ conversion accuracy on Tekmetric Online Booking
Measured against your own order records at handover. Miss it and we keep working at no cost until it’s met.
Built on — and certified for — the platforms that matter
Stape
Pro Partner
Meta
Tech Provider
Tag Manager
TikTok
Events API
Microsoft
UET Partner
CAPI Partner
CAPI Partner
Built on the same partner stack used by enterprise DTC brands.
By the numbers
No fake testimonials.Just the math.
70+
Platforms supported
Shopify · Woo · Magento · BigCommerce · 65 more
8+ / 10
Meta EMQ guaranteed
in writing — keep working free until hit
2–4d
Build to live
accurate data flowing within 7 days
$0
Monthly fees, ever
one-time fixed price · you own the stack
400d
Cookie lifetime
max RFC 6265bis allows · 57× Safari ITP
9
Ad channels covered
Meta · Google · TikTok · MS · LI · Pin · Snap · Reddit · X
95%+
Tracking accuracy
verified vs Stripe · GA4 · ad-platform reports
30 min
Free founder call
no SDR · no pitch deck · written remediation plan
Every figure above is either a commitment we put in writing or a countable fact. What your own setup is losing is not on this list, because we haven’t measured it yet — that happens on the call, against your own order records.
Real clients · real videos · real outcomes
Don’t take our word for it. Watch the receipts.
Founders, marketers, and agency owners describing the before-and-after of their Tekmetric Online Booking tracking rebuild — in their own words, on camera.
What goes wrong on Tekmetric Online Booking
The popup that hides the booking
An iframe overlay can complete a booking without your page ever knowing.
The direct link that leaves your site
Cookies and click IDs stay behind.
An oil change that becomes a brake job
The booked service says almost nothing about the repair order value.
Fleet and repeat customers counted as new
Regulars booking routine service aren't acquisition.
Architecture
What Tekmetric Online Booking actually lets you do
Two install methods are documented. Tracking isn't.
Step 1
A popup install
An iframe overlay on your own page.
Step 2
A direct-link install
Customers sent to a Tekmetric-hosted booking page.
Step 3
Check for any tracking field
Tekmetric's install guide has no field for GA4, GTM or a pixel.
Step 4
Check whether the popup reports completion to your page
If it doesn't, the browser can't see the booking.
Step 5
Check what links appointment, customer and repair order
That join is what makes RO-value conversions work.
Diagnostic sequence
Tracking down a Tekmetric booking gap
Installation first; it decides what's even possible.
- 1
Identify which install your site uses
Popup, direct link, or both on different pages.
- 2
Run a test booking that starts from an ad click
See what fires and what Tekmetric records.
- 3
Compare booked appointments with ad claims
Over one closed month.
- 4
Compare RO totals with reported values
The value gap can be bigger than the count gap.
- 5
Check the returning-customer share
Regulars booking routine work inflate retargeting.
Source-of-truth validation
The Tekmetric QA evidence
On a real online booking taken all the way to an invoiced repair order.
- A booking from a tagged link traced to its Tekmetric appointment.
- The invoiced repair order confirmed as the conversion value.
- Popup and direct-link bookings both confirmed captured, where both are installed.
- Returning and fleet customers confirmed carrying a returning flag.
- A cancelled appointment confirmed to reverse.
- Each invoiced RO in a closed month matched to its customer and click.
- Rechecked a month later.
Straight talk
When a Tekmetric shop doesn't need this
Worth reading first.
- If most of your work arrives by phone, call tracking matters more than booking tracking.
- If you only have a Google Business Profile and run no paid ads, there's nothing to optimize.
- If online bookings are a few a week, a tagged link and a monthly look at repair orders is enough.
- If you only need booking counts, not RO value, the browser-side starter may be sufficient.
Who this is for
Honest about who we’re a fit for.
We don’t take every project. Here’s how to tell if we’re right for you.
You’re a great fit if…
- You run Tekmetric Online Booking (or are migrating to it)
- You spend $5K+/month on paid ads (Meta, Google, TikTok, Microsoft, LinkedIn)
- Your reported ROAS doesn’t match what your bank account is saying
- You want to own your tracking stack — no monthly SaaS fees forever
- You have 2–4 days to do this once and never think about it again
Skip us if…
- You spend less than $500/month on paid ads (browser pixel is fine)
- You want a SaaS dashboard with monthly fees forever (Triple Whale, Hyros)
- You need attribution modeling — we fix the data foundation, not multi-touch reports
- You want a 6-month enterprise consulting engagement (we ship in 4 days)
- You expect us to manage your ad accounts (we don’t — that’s a different service)
If you’re still unsure,book the call anyway— we’ll tell you straight whether we can help.
What changes for the shop
Online bookings captured whichever install you use
Server-sidePopup or direct link.
Repair order value as the conversion value
8+ EMQSent once the RO is invoiced.
New customers separated from returning
DedupedUsing Tekmetric's customer history.
Repair shop event map on Tekmetric
Booking popup opened or direct link clicked
Your last first-party signal.
Appointment booked online
Requested service and vehicle.
Vehicle dropped off
Proof the customer showed.
Repair order invoiced
The conversion, at the RO total.
New or returning customer
Flagged on every invoiced RO.
Appointment cancelled
Withdrawn from the booking count.
Pick the package that fits your ad spend
Fixed-fee, no surprises. If your ad spend is meaningful,server-side tracking is what we recommend— it’s the only setup that survives iOS, Safari ITP and ad blockers.
Browser-side starter
Repairs and verifies the browser-side setup you already have, on a live conversion. Honest about its ceiling on this platform.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Save $18K–$120K over 5 years vs Triple Whale / Hyros
Money events sent from your own records through a first-party container on your subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations reversed everywhere
- Monitoring on every destination
Not sure which tier fits?Book a 30-min scoping call— we’ll tell you straight, no upsell pressure.
How it works
Built in 2–4 days. Accurate data within 7.
We deliver the entire 1st-party server-side stack in 2–4 business days. You start collecting accurate, deduped conversion data the moment it goes live — and within 7 days every signal is flowing cleanly to Meta, Google, TikTok and the rest.
Kickoff + audit
30-min call. We map your current pixels, GTM, dataLayer, consent setup, and ad-platform integrations. You get a written report of every leak.
Build the stack
Server-side GTM container deployed on your subdomain. Meta CAPI · Google EC · TikTok Events API · Microsoft UET wired. Identity match + dedup configured.
QA + go-live
Live-fire test purchases across every funnel step. Meta EMQ verified at 8+. Tag Assistant + Pixel Helper passes. Side-by-side report delivered.
Verify accuracy
Your data flows clean. Within 7 days every signal — Meta, Google, TikTok, Microsoft — is fully accurate. Notion runbook + Loom walkthrough handoff.
Got questions?
The honestanswers.
No buzzwords, no upsell. If we don’t know, we say so.
01Can we put our Google Ads tag inside Tekmetric's booking popup?
No setting for it is documented. We check whether the popup tells your page a booking completed; if not, the conversion is sent server-side from Tekmetric.
02Popup or direct link: which is better for tracking?
The popup keeps the customer on your page, which helps capture the click. Either can work if the conversion comes from Tekmetric's records.
03Why send repair order value instead of the booking?
Because a booked oil change can turn into a major repair. Optimizing on bookings treats a basic service and a big ticket as equal.
04How long after the visit is the conversion sent?
When the repair order is invoiced. Ad platforms accept conversions days after the click, within their windows.
05Do fleet accounts count?
Not as acquisition. Fleet and returning customers are flagged so campaigns aren't credited for them.
Still have questions?Book a 30-min call— bring them all.
The call
What happens on your free 30-min call
No pitch deck, no SDR, no upsell pressure. Founder-led. Bring your ad-platform screens and yourTekmetric Online Booking setup — we’ll work through it together.
Min 1–5
We get the lay of your store
What you sell, what you spend on ads, who handles dev. Quick context-gathering — no questionnaire upfront.
Min 5–15
We audit your tracking live
Screen-share. We open your Meta Events Manager, GTM, and ad reports. You see exactly which conversions are leaking.
Min 15–25
We map a fix
What needs rebuilding, what stays. The exact Tekmetric Online Booking setup we'd ship and what it would recover for you.
Min 25–30
Decide. Or don’t.
If we're a fit, we send a 1-page proposal in writing. If not, you walk away with a free remediation plan you can hand to anyone.
Tie your ads to repair orders, not requests
On a free call of about 30 minutes we check which Tekmetric install you have, book a test appointment, and show how far the click gets.
Free · 30-min consultation · No commitment · Replies in under 2 hours · Available worldwide via WhatsApp
95% tracking accuracy guarantee
Free 30-min consultation · from $400 · 1st-party server-side
95% guarantee · from $400
