Workiz · Conversion tracking
Conversion tracking for Workiz Online Booking
Workiz gives you two useful handles: a custom thank-you URL in Online Booking's advanced settings, and an &ad_group= parameter that assigns the resulting job to an ad group inside Workiz. Most shops wire up one and forget the other. The redirect tells Google a booking happened but says nothing about what the job paid; the ad_group tag tells Workiz which ad earned the job but never tells Google or Meta. Joining those two is the actual work.
✓ 30-minute call · No commitment · You leave with a written remediation plan even if we’re not the right fit.
Written guarantee
95%+ conversion accuracy on Workiz
Measured against your own order records at handover. Miss it and we keep working at no cost until it’s met.
Built on — and certified for — the platforms that matter
Stape
Pro Partner
Meta
Tech Provider
Tag Manager
TikTok
Events API
Microsoft
UET Partner
CAPI Partner
CAPI Partner
Built on the same partner stack used by enterprise DTC brands.
By the numbers
No fake testimonials.Just the math.
70+
Platforms supported
Shopify · Woo · Magento · BigCommerce · 65 more
8+ / 10
Meta EMQ guaranteed
in writing — keep working free until hit
2–4d
Build to live
accurate data flowing within 7 days
$0
Monthly fees, ever
one-time fixed price · you own the stack
400d
Cookie lifetime
max RFC 6265bis allows · 57× Safari ITP
9
Ad channels covered
Meta · Google · TikTok · MS · LI · Pin · Snap · Reddit · X
95%+
Tracking accuracy
verified vs Stripe · GA4 · ad-platform reports
30 min
Free founder call
no SDR · no pitch deck · written remediation plan
Every figure above is either a commitment we put in writing or a countable fact. What your own setup is losing is not on this list, because we haven’t measured it yet — that happens on the call, against your own order records.
Real clients · real videos · real outcomes
Don’t take our word for it. Watch the receipts.
Founders, marketers, and agency owners describing the before-and-after of their Workiz tracking rebuild — in their own words, on camera.
Where Workiz bookings slip through
A thank-you page with no value
Every redirect counts the same, whether it's a lockout or a full rekey.
Ad group attribution stuck inside Workiz
The ad_group parameter helps your reports, not the bidding.
Thank-you page loads that aren't bookings
Refreshes and direct visits get counted.
Hosted portal links bypassing your site
Bookings from the portal URL may skip the tags you set up around the embed.
Architecture
What Workiz actually lets you do
Two documented hooks, plus Zapier. Everything else we confirm.
Step 1
Custom thank-you URL after booking
Set in Online Booking's advanced settings; Workiz suggests it for GA conversions.
Step 2
&ad_group= URL parameter
Assigns the job to an ad group in Workiz's own reporting.
Step 3
Embedded widget or hosted booking portal
Two ways in, each worth testing on its own.
Step 4
Zapier integrations
A route for pushing job updates out when the API isn't an option.
Step 5
Native GA4, Meta Pixel and GTM fields unconfirmed
We didn't find them documented, so we don't rely on them.
Diagnostic sequence
Working through a Workiz gap
The usual culprit is the redirect, so it goes first.
- 1
Book a test job and watch where the redirect lands
No redirect, or a redirect to the wrong page, explains most gaps.
- 2
Check whether the thank-you page fires on reload
If it does, you're over-counting.
- 3
Compare ad_group values in Workiz with campaign names in Google
Mismatched naming hides which ads work.
- 4
Test the hosted portal link by itself
It may not redirect the way the embed does.
- 5
Line up booked jobs against completed ones
Locked-out and cancelled calls surface here.
Source-of-truth validation
Workiz sign-off
Live jobs, booked through your real widget and portal.
- A test booking through the embedded widget confirmed to fire one conversion.
- A test booking through the hosted portal put through the same test.
- A thank-you page reload confirmed not to count again.
- The ad_group value confirmed on the Workiz job and on the platform conversion.
- A completed job's value confirmed arriving server-side, deduplicated against the browser event.
- A Workiz job marked cancelled confirmed to stop counting.
- Thirty days on, Workiz's ad group report compared with the platforms again.
Straight talk
When Workiz's own tools cover it
Not every Workiz account needs a server-side rebuild.
- If you only run Google Search and the thank-you redirect already fires cleanly, value can be added later.
- If you price every job the same, booking counts are close enough to revenue.
- If almost every customer calls rather than books online, call tracking into Workiz is the better spend.
- If you only want ad-group reporting for yourself, the &ad_group= parameter already does that.
Who this is for
Honest about who we’re a fit for.
We don’t take every project. Here’s how to tell if we’re right for you.
You’re a great fit if…
- You run Workiz (or are migrating to it)
- You spend $5K+/month on paid ads (Meta, Google, TikTok, Microsoft, LinkedIn)
- Your reported ROAS doesn’t match what your bank account is saying
- You want to own your tracking stack — no monthly SaaS fees forever
- You have 2–4 days to do this once and never think about it again
Skip us if…
- You spend less than $500/month on paid ads (browser pixel is fine)
- You want a SaaS dashboard with monthly fees forever (Triple Whale, Hyros)
- You need attribution modeling — we fix the data foundation, not multi-touch reports
- You want a 6-month enterprise consulting engagement (we ship in 4 days)
- You expect us to manage your ad accounts (we don’t — that’s a different service)
If you’re still unsure,book the call anyway— we’ll tell you straight whether we can help.
After the rebuild
Redirect conversions you can trust
Server-sideOne per booking, with an ID that blocks reloads.
Workiz job value sent back
8+ EMQWhen the job is done and invoiced.
ad_group carried to the platforms
DedupedSo Workiz's attribution and Google's agree.
The Workiz event map
Booking submitted
Fired on your thank-you page after the Workiz redirect.
Job scheduled
Confirmed in Workiz by your dispatcher.
Job completed and paid
The money event, at the job total.
Job cancelled
Taken back out.
Ad group
From the &ad_group= value, carried with every event.
Pick the package that fits your ad spend
Fixed-fee, no surprises. If your ad spend is meaningful,server-side tracking is what we recommend— it’s the only setup that survives iOS, Safari ITP and ad blockers.
Browser-side starter
Repairs and verifies the browser-side setup you already have, on a live conversion. Honest about its ceiling on this platform.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Save $18K–$120K over 5 years vs Triple Whale / Hyros
Money events sent from your own records through a first-party container on your subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations reversed everywhere
- Monitoring on every destination
Not sure which tier fits?Book a 30-min scoping call— we’ll tell you straight, no upsell pressure.
How it works
Built in 2–4 days. Accurate data within 7.
We deliver the entire 1st-party server-side stack in 2–4 business days. You start collecting accurate, deduped conversion data the moment it goes live — and within 7 days every signal is flowing cleanly to Meta, Google, TikTok and the rest.
Kickoff + audit
30-min call. We map your current pixels, GTM, dataLayer, consent setup, and ad-platform integrations. You get a written report of every leak.
Build the stack
Server-side GTM container deployed on your subdomain. Meta CAPI · Google EC · TikTok Events API · Microsoft UET wired. Identity match + dedup configured.
QA + go-live
Live-fire test purchases across every funnel step. Meta EMQ verified at 8+. Tag Assistant + Pixel Helper passes. Side-by-side report delivered.
Verify accuracy
Your data flows clean. Within 7 days every signal — Meta, Google, TikTok, Microsoft — is fully accurate. Notion runbook + Loom walkthrough handoff.
Got questions?
The honestanswers.
No buzzwords, no upsell. If we don’t know, we say so.
01What's the simplest way to get Workiz bookings into Google Ads?
Set the custom thank-you URL in Online Booking's advanced settings and fire the conversion on that page. Then make sure it fires once per booking, not once per page load.
02What does the ad_group parameter actually do?
It assigns the job to an ad group inside Workiz, which is handy for your own reporting. It doesn't send anything to Google or Meta by itself.
03Can we send the job's final value to Google?
Yes, once the job is completed in Workiz, matched to the click that produced the booking and sent server-side.
04Does Workiz have a Meta Pixel field?
No Pixel field shows up in Workiz's documentation. Meta gets the booking from your thank-you page and the completed job from your server.
05Is Zapier good enough to send jobs to ad platforms?
It can move the data, but matching to the original click and deduplicating against the browser event still have to be designed. We'll tell you if Zapier is enough at your volume.
Still have questions?Book a 30-min call— bring them all.
The call
What happens on your free 30-min call
No pitch deck, no SDR, no upsell pressure. Founder-led. Bring your ad-platform screens and yourWorkiz setup — we’ll work through it together.
Min 1–5
We get the lay of your store
What you sell, what you spend on ads, who handles dev. Quick context-gathering — no questionnaire upfront.
Min 5–15
We audit your tracking live
Screen-share. We open your Meta Events Manager, GTM, and ad reports. You see exactly which conversions are leaking.
Min 15–25
We map a fix
What needs rebuilding, what stays. The exact Workiz setup we'd ship and what it would recover for you.
Min 25–30
Decide. Or don’t.
If we're a fit, we send a 1-page proposal in writing. If not, you walk away with a free remediation plan you can hand to anyone.
Connect Workiz jobs to the ads that won them
Set up a free 30-minute call with us. We'll test your Workiz redirect and ad_group setup together, and you'll get a written plan that may turn out to be a couple of settings.
Free · 30-min consultation · No commitment · Replies in under 2 hours · Available worldwide via WhatsApp
95% tracking accuracy guarantee
Free 30-min consultation · from $400 · 1st-party server-side
95% guarantee · from $400
