Angi · Conversion tracking
Angi lead tracking alongside your paid ads
Angi sends leads from its own marketplace, so none of them came from a click on your ads, and we haven't confirmed any lead delivery integration or tracking hook to build on. The problems contractors hit are side effects: Angi leads keyed into the same CRM as ad leads and quietly credited to Google, and homeowners who see you on Angi, search your company name and click your branded ad. Fixing this is mostly labelling and separation, then judging Angi and your own campaigns on completed jobs.
✓ 30-minute call · No commitment · You leave with a written remediation plan even if we’re not the right fit.
Written guarantee
95%+ conversion accuracy on Angi
Measured against your own order records at handover. Miss it and we keep working at no cost until it’s met.
Built on — and certified for — the platforms that matter
Stape
Pro Partner
Meta
Tech Provider
Tag Manager
TikTok
Events API
Microsoft
UET Partner
CAPI Partner
CAPI Partner
Built on the same partner stack used by enterprise DTC brands.
By the numbers
No fake testimonials.Just the math.
70+
Platforms supported
Shopify · Woo · Magento · BigCommerce · 65 more
8+ / 10
Meta EMQ guaranteed
in writing — keep working free until hit
2–4d
Build to live
accurate data flowing within 7 days
$0
Monthly fees, ever
one-time fixed price · you own the stack
400d
Cookie lifetime
max RFC 6265bis allows · 57× Safari ITP
9
Ad channels covered
Meta · Google · TikTok · MS · LI · Pin · Snap · Reddit · X
95%+
Tracking accuracy
verified vs Stripe · GA4 · ad-platform reports
30 min
Free founder call
no SDR · no pitch deck · written remediation plan
Every figure above is either a commitment we put in writing or a countable fact. What your own setup is losing is not on this list, because we haven’t measured it yet — that happens on the call, against your own order records.
Real clients · real videos · real outcomes
Don’t take our word for it. Watch the receipts.
Founders, marketers, and agency owners describing the before-and-after of their Angi tracking rebuild — in their own words, on camera.
What Angi does to your ad numbers
Angi leads mixed into ad results
Entered into the CRM without a source, they get credited to whatever ran.
Branded campaigns taking Angi's credit
Homeowners compare you on Angi, then Google your name.
Unknown lead delivery route
Email, app or integration each need handling differently.
No per-job comparison
Angi's cost per lead against your cost per completed job.
Architecture
What Angi actually lets you do
We couldn't confirm Angi's lead integrations or tracking hooks publicly, so this is a checklist.
Step 1
Check how Angi delivers leads to you
Email, app, or a direct CRM integration.
Step 2
Check whether lead details can be forwarded automatically
That's what makes labelling reliable.
Step 3
Check whether Angi leads carry anything identifying the source
So your CRM can tag them without guessing.
Step 4
No ad pixel to install
Angi is a marketplace; you don't control its pages.
Diagnostic sequence
Untangling Angi from your ads
Mostly bookkeeping, done in this order.
- 1
Check how many recent jobs have no source at all
That's where Angi leads hide.
- 2
Check whether CSRs pick a source on calls
Angi customers often phone directly.
- 3
Compare branded search volume with your Angi activity
Spikes that move together suggest spillover.
- 4
Look for ad conversions carrying Angi customers' details
A sign they're being uploaded.
- 5
Compare completed jobs per dollar by channel
The comparison that matters.
Source-of-truth validation
Angi verification
Using real leads, followed to the job.
- A live Angi lead confirmed arriving with its source label.
- An ad lead confirmed arriving with its click ID.
- Angi customers confirmed excluded from Google and Meta uploads.
- Ad-driven completed jobs confirmed sent once with value.
- Every completed job in the window assigned to exactly one source, with Angi and ad jobs never overlapping.
- Customers seen on both sources reviewed.
- Source labels audited again a month later.
Straight talk
Cases where Angi tracking isn't worth the effort
Short version: if you're not also running ads, probably not.
- If Angi is your only paid lead source, its own dashboard and your job records are enough.
- If you get a few Angi leads a month, tag them by hand.
- If your CRM already labels Angi leads cleanly, the remaining work is small.
- If you're cancelling Angi, skip the build and just watch branded search for a few months afterwards.
Who this is for
Honest about who we’re a fit for.
We don’t take every project. Here’s how to tell if we’re right for you.
You’re a great fit if…
- You run Angi (or are migrating to it)
- You spend $5K+/month on paid ads (Meta, Google, TikTok, Microsoft, LinkedIn)
- Your reported ROAS doesn’t match what your bank account is saying
- You want to own your tracking stack — no monthly SaaS fees forever
- You have 2–4 days to do this once and never think about it again
Skip us if…
- You spend less than $500/month on paid ads (browser pixel is fine)
- You want a SaaS dashboard with monthly fees forever (Triple Whale, Hyros)
- You need attribution modeling — we fix the data foundation, not multi-touch reports
- You want a 6-month enterprise consulting engagement (we ship in 4 days)
- You expect us to manage your ad accounts (we don’t — that’s a different service)
If you’re still unsure,book the call anyway— we’ll tell you straight whether we can help.
After the cleanup
Every Angi lead labelled
Server-sideHowever it arrives.
Branded search judged honestly
8+ EMQAngi-assisted customers identified where possible.
Channels compared on completed jobs
DedupedNot on lead counts.
What gets logged for Angi and ad leads
Angi lead received
Logged with its source, never sent as an ad conversion.
Ad lead received
Form or call, with click ID.
Job booked
Per channel.
Job completed
With value; only ad-driven ones go to the platforms.
Customer with both sources
Flagged for review.
Pick the package that fits your ad spend
Fixed-fee, no surprises. If your ad spend is meaningful,server-side tracking is what we recommend— it’s the only setup that survives iOS, Safari ITP and ad blockers.
Browser-side starter
Repairs and verifies the browser-side setup you already have, on a live conversion. Honest about its ceiling on this platform.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Save $18K–$120K over 5 years vs Triple Whale / Hyros
Money events sent from your own records through a first-party container on your subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations reversed everywhere
- Monitoring on every destination
Not sure which tier fits?Book a 30-min scoping call— we’ll tell you straight, no upsell pressure.
How it works
Built in 2–4 days. Accurate data within 7.
We deliver the entire 1st-party server-side stack in 2–4 business days. You start collecting accurate, deduped conversion data the moment it goes live — and within 7 days every signal is flowing cleanly to Meta, Google, TikTok and the rest.
Kickoff + audit
30-min call. We map your current pixels, GTM, dataLayer, consent setup, and ad-platform integrations. You get a written report of every leak.
Build the stack
Server-side GTM container deployed on your subdomain. Meta CAPI · Google EC · TikTok Events API · Microsoft UET wired. Identity match + dedup configured.
QA + go-live
Live-fire test purchases across every funnel step. Meta EMQ verified at 8+. Tag Assistant + Pixel Helper passes. Side-by-side report delivered.
Verify accuracy
Your data flows clean. Within 7 days every signal — Meta, Google, TikTok, Microsoft — is fully accurate. Notion runbook + Loom walkthrough handoff.
Got questions?
The honestanswers.
No buzzwords, no upsell. If we don’t know, we say so.
01Why not just count Angi leads as Google conversions?
Those homeowners never clicked a Google ad. Uploading them teaches Google to chase people Angi found, which wastes your budget.
02Does Angi have a pixel or tracking code?
Not one we've confirmed, and as a marketplace you don't control its pages. Lead data is what you work with.
03Why did our branded search campaign improve when we joined Angi?
Possibly because homeowners saw you on Angi and searched your name. We check for that rather than credit the campaign.
04Is Angi cheaper than our Google Ads?
Compare completed jobs and their value per dollar spent, from the same job records. Cost per lead alone can't answer it.
05Can Angi leads go straight into our CRM?
That depends on how Angi delivers them to your account. We check, then automate whatever route exists.
Still have questions?Book a 30-min call— bring them all.
The call
What happens on your free 30-min call
No pitch deck, no SDR, no upsell pressure. Founder-led. Bring your ad-platform screens and yourAngi setup — we’ll work through it together.
Min 1–5
We get the lay of your store
What you sell, what you spend on ads, who handles dev. Quick context-gathering — no questionnaire upfront.
Min 5–15
We audit your tracking live
Screen-share. We open your Meta Events Manager, GTM, and ad reports. You see exactly which conversions are leaking.
Min 15–25
We map a fix
What needs rebuilding, what stays. The exact Angi setup we'd ship and what it would recover for you.
Min 25–30
Decide. Or don’t.
If we're a fit, we send a 1-page proposal in writing. If not, you walk away with a free remediation plan you can hand to anyone.
Keep Angi leads out of your ad results
Start with 30 free minutes. We'll go through last month's jobs and sources with you, and send a written plan for separating Angi from your own ads.
Free · 30-min consultation · No commitment · Replies in under 2 hours · Available worldwide via WhatsApp
You might also need
Tracking Audit
Your current vendor isn't going to tell you what's broken — they built it. We wi…
Read more
Enhanced Conversions
Enhanced Conversions enrich the conversions that already fire. First we make sur…
Read more
Meta CAPI
A one-click CAPI integration sends thin events. That's why your Event Match Qual…
Read more
95% tracking accuracy guarantee
Free 30-min consultation · from $400 · 1st-party server-side
95% guarantee · from $400
