Jane App · Conversion tracking
Conversion tracking for Jane App clinics
Jane sends patients from your website to your clinic's own janeapp.com subdomain to book, and it can already pass online bookings to GA4 and Google Ads through its built-in integrations. That is the trap: the native purchase data lumps a first physio assessment together with a package top-up and a gift card bought by a spouse, and if your website's tags also fire, one visit gets counted twice. Getting Jane right is mostly subtraction and separation, not more tags.
✓ 30-minute call · No commitment · You leave with a written remediation plan even if we’re not the right fit.
Written guarantee
95%+ conversion accuracy on Jane App
Measured against your own order records at handover. Miss it and we keep working at no cost until it’s met.
Built on — and certified for — the platforms that matter
Stape
Pro Partner
Meta
Tech Provider
Tag Manager
TikTok
Events API
Microsoft
UET Partner
CAPI Partner
CAPI Partner
Built on the same partner stack used by enterprise DTC brands.
By the numbers
No fake testimonials.Just the math.
70+
Platforms supported
Shopify · Woo · Magento · BigCommerce · 65 more
8+ / 10
Meta EMQ guaranteed
in writing — keep working free until hit
2–4d
Build to live
accurate data flowing within 7 days
$0
Monthly fees, ever
one-time fixed price · you own the stack
400d
Cookie lifetime
max RFC 6265bis allows · 57× Safari ITP
9
Ad channels covered
Meta · Google · TikTok · MS · LI · Pin · Snap · Reddit · X
95%+
Tracking accuracy
verified vs Stripe · GA4 · ad-platform reports
30 min
Free founder call
no SDR · no pitch deck · written remediation plan
Every figure above is either a commitment we put in writing or a countable fact. What your own setup is losing is not on this list, because we haven’t measured it yet — that happens on the call, against your own order records.
Real clients · real videos · real outcomes
Don’t take our word for it. Watch the receipts.
Founders, marketers, and agency owners describing the before-and-after of their Jane App tracking rebuild — in their own words, on camera.
Where Jane App tracking goes wrong
Two systems claiming the same booking
Jane's native tracker and your website's tags both report it, and nobody notices for months.
Gift cards counted as patient acquisition
Jane sends purchase data for gift cards too, so a December rush looks like a winning campaign.
The hop to janeapp.com
Without cross-domain setup, GA4 credits the booking to your own website as a referral.
Meta left out
Jane documents Google trackers only, so Meta campaigns often run with no booking signal at all.
Architecture
What Jane App actually lets you do
Jane is more tracking-aware than most clinic software. The limits are in what it lumps together and what it leaves undocumented.
Step 1
A GA4 field for your Measurement ID
Jane tracks online bookings as GA4 conversions once it is pasted in.
Step 2
A separate Google Tag Manager integration
Under Settings > Integrations, where Google Analytics and Google Ads trackers are added.
Step 3
Purchase data sent automatically
For appointments, packages and gift cards alike, which is why separation matters.
Step 4
Booking data stripped of PHI and PII
Jane's stated position; it limits what can be matched, by design.
Step 5
Check: Meta Pixel and your own GTM container
Neither is documented. Confirm on your account before planning around either.
Diagnostic sequence
Where Jane App tracking breaks, in diagnostic order
Start with counting, because on Jane an inflated number is more common than a missing one.
- 1
Count conversions per real booking
Make one test booking and see how many conversions it produces in each platform.
- 2
Check the GA4 source on Jane bookings
If your own domain shows up as the referrer, cross-domain linking is missing.
- 3
Break purchases out by type
Appointments, packages and gift cards should not share one conversion action.
- 4
Isolate first visits
In a busy clinic, follow-up bookings swamp the new-patient number.
- 5
Confirm what Meta is receiving
Often nothing from Jane at all; sometimes a page view from your site posing as a lead.
Source-of-truth validation
The QA evidence on Jane App
Done on your live Jane booking site with a real appointment that the front desk then removes.
- A test booking produced exactly one conversion in each connected platform.
- GA4 attributed that booking to its campaign rather than to your own domain.
- Package and gift card sales confirmed outside the acquisition conversion.
- No patient name, email or visit reason visible in any platform's event data.
- New-patient visits reconciled per appointment over a closed month.
- Cancellations and no-shows shown as reversals in the reconciliation.
- Repeated a month on, and again whenever Jane's integration settings change.
Straight talk
When you don't need this on Jane App
Jane's built-in tracking covers more than people expect.
- If you only advertise on Google and a test booking shows one clean conversion, Jane's native integration may already be enough.
- If most online bookings are existing patients rebooking, acquisition tracking will tell you little; recall reporting will tell you more.
- If your campaigns mainly sell gift cards over the holidays, the native purchase data is arguably exactly what you want.
- A one-practitioner clinic with modest spend can remove a duplicate tag itself in an afternoon. We'll point that out.
Who this is for
Honest about who we’re a fit for.
We don’t take every project. Here’s how to tell if we’re right for you.
You’re a great fit if…
- You run Jane App (or are migrating to it)
- You spend $5K+/month on paid ads (Meta, Google, TikTok, Microsoft, LinkedIn)
- Your reported ROAS doesn’t match what your bank account is saying
- You want to own your tracking stack — no monthly SaaS fees forever
- You have 2–4 days to do this once and never think about it again
Skip us if…
- You spend less than $500/month on paid ads (browser pixel is fine)
- You want a SaaS dashboard with monthly fees forever (Triple Whale, Hyros)
- You need attribution modeling — we fix the data foundation, not multi-touch reports
- You want a 6-month enterprise consulting engagement (we ship in 4 days)
- You expect us to manage your ad accounts (we don’t — that’s a different service)
If you’re still unsure,book the call anyway— we’ll tell you straight whether we can help.
What changes for a Jane clinic
One booking, one conversion
Server-sideDuplicate paths removed and the survivor verified on a live booking.
First visits valued on their own
8+ EMQInitial assessments carry a price separate from follow-ups.
A Meta path decided on evidence
DedupedChecked against what your Jane account actually supports.
The event map for a Jane clinic
Online booking completed
From Jane's native tracker, kept as the single source.
New patient initial visit
The acquisition conversion, valued by visit type and sent as a price only.
Package purchased
Reported, but kept out of acquisition.
Gift card purchased
Its own event, never mixed into bookings.
Visit cancelled or no-show
Pulled back out of the conversion count.
Campaign source on the booking
Carried across the janeapp.com hop by cross-domain linking.
Pick the package that fits your ad spend
Fixed-fee, no surprises. If your ad spend is meaningful,server-side tracking is what we recommend— it’s the only setup that survives iOS, Safari ITP and ad blockers.
Browser-side starter
Repairs and verifies the browser-side setup you already have, on a live conversion. Honest about its ceiling on this platform.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Save $18K–$120K over 5 years vs Triple Whale / Hyros
Money events sent from your own records through a first-party container on your subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations reversed everywhere
- Monitoring on every destination
Not sure which tier fits?Book a 30-min scoping call— we’ll tell you straight, no upsell pressure.
How it works
Built in 2–4 days. Accurate data within 7.
We deliver the entire 1st-party server-side stack in 2–4 business days. You start collecting accurate, deduped conversion data the moment it goes live — and within 7 days every signal is flowing cleanly to Meta, Google, TikTok and the rest.
Kickoff + audit
30-min call. We map your current pixels, GTM, dataLayer, consent setup, and ad-platform integrations. You get a written report of every leak.
Build the stack
Server-side GTM container deployed on your subdomain. Meta CAPI · Google EC · TikTok Events API · Microsoft UET wired. Identity match + dedup configured.
QA + go-live
Live-fire test purchases across every funnel step. Meta EMQ verified at 8+. Tag Assistant + Pixel Helper passes. Side-by-side report delivered.
Verify accuracy
Your data flows clean. Within 7 days every signal — Meta, Google, TikTok, Microsoft — is fully accurate. Notion runbook + Loom walkthrough handoff.
Got questions?
The honestanswers.
No buzzwords, no upsell. If we don’t know, we say so.
01Jane already tracks bookings. What would you add?
You may not. The native integration reports purchases well; the common faults are duplicates from your own site's tags and package or gift card sales counted as new patients. One test booking shows which applies.
02Can we put a Meta Pixel on Jane?
Jane does not document a Meta Pixel option, so we check your account rather than promise one. If no supported path exists, Meta is measured from your own website and reconciled against Jane bookings.
03Is any patient health information sent to Google?
Jane states its booking data is stripped of PHI and PII before it goes out. Keep it that way: no visit reasons or notes in any event, and talk to your compliance adviser about HIPAA before adding anything.
04Why does GA4 show our own website as the source of bookings?
Because the patient moved from your domain to janeapp.com and the session was not linked across. Cross-domain configuration fixes it, and one booking afterward confirms it.
05Should package renewals count as conversions?
Report them, but not as acquisition. A patient renewing a ten-visit package was already yours, and counting it lets retargeting take credit for loyalty.
Still have questions?Book a 30-min call— bring them all.
The call
What happens on your free 30-min call
No pitch deck, no SDR, no upsell pressure. Founder-led. Bring your ad-platform screens and yourJane App setup — we’ll work through it together.
Min 1–5
We get the lay of your store
What you sell, what you spend on ads, who handles dev. Quick context-gathering — no questionnaire upfront.
Min 5–15
We audit your tracking live
Screen-share. We open your Meta Events Manager, GTM, and ad reports. You see exactly which conversions are leaking.
Min 15–25
We map a fix
What needs rebuilding, what stays. The exact Jane App setup we'd ship and what it would recover for you.
Min 25–30
Decide. Or don’t.
If we're a fit, we send a 1-page proposal in writing. If not, you walk away with a free remediation plan you can hand to anyone.
Get Jane App tracking counting once, correctly
Book the free 30-minute call and we make a test booking on your Jane site together, watching what each platform records; you leave with a written plan — which may be that Jane's own integration is fine.
Free · 30-min consultation · No commitment · Replies in under 2 hours · Available worldwide via WhatsApp
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