Zeffy · Conversion tracking
Conversion tracking for Zeffy donations and tickets
Zeffy is free for nonprofits, and its tracking is just as spare: Google Analytics is available to US accounts on request, and it records visits and sources, not donations. There is no Meta Pixel field at all. The workable route is the one Zeffy support offers — redirecting donors to a thank-you page on your own site, where your tags and a first-party container can record the gift.
✓ 30-minute call · No commitment · You leave with a written remediation plan even if we’re not the right fit.
Written guarantee
95%+ conversion accuracy on Zeffy
Measured against your own order records at handover. Miss it and we keep working at no cost until it’s met.
Built on — and certified for — the platforms that matter
Stape
Pro Partner
Meta
Tech Provider
Tag Manager
TikTok
Events API
Microsoft
UET Partner
CAPI Partner
CAPI Partner
Built on the same partner stack used by enterprise DTC brands.
By the numbers
No fake testimonials.Just the math.
70+
Platforms supported
Shopify · Woo · Magento · BigCommerce · 65 more
8+ / 10
Meta EMQ guaranteed
in writing — keep working free until hit
2–4d
Build to live
accurate data flowing within 7 days
$0
Monthly fees, ever
one-time fixed price · you own the stack
400d
Cookie lifetime
max RFC 6265bis allows · 57× Safari ITP
9
Ad channels covered
Meta · Google · TikTok · MS · LI · Pin · Snap · Reddit · X
95%+
Tracking accuracy
verified vs Stripe · GA4 · ad-platform reports
30 min
Free founder call
no SDR · no pitch deck · written remediation plan
Every figure above is either a commitment we put in writing or a countable fact. What your own setup is losing is not on this list, because we haven’t measured it yet — that happens on the call, against your own order records.
Real clients · real videos · real outcomes
Don’t take our word for it. Watch the receipts.
Founders, marketers, and agency owners describing the before-and-after of their Zeffy tracking rebuild — in their own words, on camera.
What Zeffy doesn't tell your ad accounts
Analytics that sees visitors, never gifts
Zeffy's GA4 stops short of conversions.
No pixel field for Meta
Fundraising ads optimize blind unless you add a path.
Thank-you pages anyone can reach
A bookmarked or shared URL fires a fake donation.
Monthly gifts counted once, or every month
Neither is right without a rule.
Architecture
What Zeffy actually lets you do
Zeffy's tracking options are few, so the plan is built around the ones that exist.
Step 1
Google Analytics for US accounts, by request
Records visits and traffic sources; Zeffy documents that it does not track conversions.
Step 2
No direct Meta Pixel
Zeffy offers no pixel field on its forms.
Step 3
Custom thank-you URL via support
Zeffy can redirect donors to your page, where conversion tags can fire.
Step 4
UTM source tracking
So you can see which link a gift came through inside Zeffy.
Step 5
Zapier and an API
A way to read amounts for a server-side send. GTM and CAPI support unconfirmed.
Diagnostic sequence
Finding where Zeffy gifts disappear
On Zeffy the questions are simpler, because less happens by default.
- 1
Is a thank-you redirect set up at all?
If not, no ad platform has ever seen a donation.
- 2
Does the redirect land on a page with your tags?
A plain page with no container records nothing.
- 3
Can the thank-you page be reached without giving?
Visit it directly; if a conversion fires, you are overcounting.
- 4
Are UTMs on every ad link?
Zeffy's source tracking only works when they are.
- 5
How are monthly gifts counted?
See whether renewals show up as new conversions.
Source-of-truth validation
Proving a Zeffy setup works
We make a real gift, the smallest the form allows, through an ad-tagged link.
- A test gift redirected to your thank-you page, with the conversion firing once.
- A direct visit to that page confirmed to fire nothing.
- The gift amount on the conversion matching Zeffy's transaction.
- An event ticket recorded separately from donations.
- A recurring gift recorded at signup, with renewals handled by the agreed rule.
- A closed month of gifts reconciled transaction by transaction.
- Run again after the next campaign launches.
Straight talk
When to leave Zeffy tracking alone
Nonprofit budgets are tight. Here is when this is not the place to spend.
- If your only ads are Google Ad Grants and you judge them on traffic, the visit data from Zeffy's GA4 may be enough.
- If donors mostly arrive from email appeals, Zeffy's UTM source tracking will tell you more than any ad pixel.
- If all you need is one conversion firing on a thank-you page, any developer can add it once Zeffy sets the redirect. You may not need us.
Who this is for
Honest about who we’re a fit for.
We don’t take every project. Here’s how to tell if we’re right for you.
You’re a great fit if…
- You run Zeffy (or are migrating to it)
- You spend $5K+/month on paid ads (Meta, Google, TikTok, Microsoft, LinkedIn)
- Your reported ROAS doesn’t match what your bank account is saying
- You want to own your tracking stack — no monthly SaaS fees forever
- You have 2–4 days to do this once and never think about it again
Skip us if…
- You spend less than $500/month on paid ads (browser pixel is fine)
- You want a SaaS dashboard with monthly fees forever (Triple Whale, Hyros)
- You need attribution modeling — we fix the data foundation, not multi-touch reports
- You want a 6-month enterprise consulting engagement (we ship in 4 days)
- You expect us to manage your ad accounts (we don’t — that’s a different service)
If you’re still unsure,book the call anyway— we’ll tell you straight whether we can help.
What Zeffy tracking becomes
A real donation event on your own domain
Server-sideFired from the redirect, checked against Zeffy's records.
Gift size where you can get it
8+ EMQFrom the API or Zapier, never guessed from the page.
Tickets and donations kept apart
DedupedA gala ticket and a monthly gift are not one conversion.
The Zeffy event map
Form opened
A visit to the donation or ticket form, with its source.
Donation completed
The conversion, on your thank-you page.
Recurring donation started
Its own conversion, valued by the rule you choose.
Event ticket purchased
With ticket count, separate from gifts.
Donation amount
Pulled from Zeffy's API or Zapier where the redirect cannot carry it.
Pick the package that fits your ad spend
Fixed-fee, no surprises. If your ad spend is meaningful,server-side tracking is what we recommend— it’s the only setup that survives iOS, Safari ITP and ad blockers.
Browser-side starter
Repairs and verifies the browser-side setup you already have, on a live conversion. Honest about its ceiling on this platform.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Save $18K–$120K over 5 years vs Triple Whale / Hyros
Money events sent from your own records through a first-party container on your subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations reversed everywhere
- Monitoring on every destination
Not sure which tier fits?Book a 30-min scoping call— we’ll tell you straight, no upsell pressure.
How it works
Built in 2–4 days. Accurate data within 7.
We deliver the entire 1st-party server-side stack in 2–4 business days. You start collecting accurate, deduped conversion data the moment it goes live — and within 7 days every signal is flowing cleanly to Meta, Google, TikTok and the rest.
Kickoff + audit
30-min call. We map your current pixels, GTM, dataLayer, consent setup, and ad-platform integrations. You get a written report of every leak.
Build the stack
Server-side GTM container deployed on your subdomain. Meta CAPI · Google EC · TikTok Events API · Microsoft UET wired. Identity match + dedup configured.
QA + go-live
Live-fire test purchases across every funnel step. Meta EMQ verified at 8+. Tag Assistant + Pixel Helper passes. Side-by-side report delivered.
Verify accuracy
Your data flows clean. Within 7 days every signal — Meta, Google, TikTok, Microsoft — is fully accurate. Notion runbook + Loom walkthrough handoff.
Got questions?
The honestanswers.
No buzzwords, no upsell. If we don’t know, we say so.
01Can I add a Meta Pixel to my Zeffy form?
Not directly. Zeffy's documented route is for support to redirect donors to a thank-you page on your site, and the pixel fires there.
02Why does GA4 show Zeffy visits but no donations?
Zeffy's Google Analytics integration covers visits and traffic sources only. It is also limited to US accounts and set up on request.
03How does the donation amount get into the conversion?
The redirect alone may not carry it. Zeffy's API or Zapier can, and the server event sent from your container uses that figure.
04Should Zeffy's optional contribution be included in the value?
No. The tip a donor chooses to give Zeffy is not money your organization receives, so leave it out of the value you report.
05Does this help a Google Ad Grants account?
Yes. Grant accounts record conversions like any Google Ads account, and Google's grant policies expect meaningful conversion tracking, so a real donation conversion helps there too.
Still have questions?Book a 30-min call— bring them all.
The call
What happens on your free 30-min call
No pitch deck, no SDR, no upsell pressure. Founder-led. Bring your ad-platform screens and yourZeffy setup — we’ll work through it together.
Min 1–5
We get the lay of your store
What you sell, what you spend on ads, who handles dev. Quick context-gathering — no questionnaire upfront.
Min 5–15
We audit your tracking live
Screen-share. We open your Meta Events Manager, GTM, and ad reports. You see exactly which conversions are leaking.
Min 15–25
We map a fix
What needs rebuilding, what stays. The exact Zeffy setup we'd ship and what it would recover for you.
Min 25–30
Decide. Or don’t.
If we're a fit, we send a 1-page proposal in writing. If not, you walk away with a free remediation plan you can hand to anyone.
Count the gifts your Zeffy ads bring in
Free 30-minute call. We look at a month of Zeffy transactions against your ad accounts and give you a written plan sized for a nonprofit budget — including doing it yourselves.
Free · 30-min consultation · No commitment · Replies in under 2 hours · Available worldwide via WhatsApp
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95% tracking accuracy guarantee
Free 30-min consultation · from $400 · 1st-party server-side
95% guarantee · from $400
