Conversion tracking for Weave practices

Architecture

What Weave actually lets you do

Very little is documented, so this section is mostly a checklist we run on your account.

1. Step 1

   Check: what the booking button opens

   Overlay, new tab or a Weave-hosted page decides everything that follows.

2. Step 2

   Check: whether any redirect exists after booking

   Weave's forum shows customers requesting one; assume none until a test proves otherwise.

3. Step 3

   Check: whether the request form can hold a hidden field

   If it can, a click ID can ride along with the request.

4. Step 4

   Staff approval of requests

   Part of the documented flow; it is the moment a request becomes an appointment.

5. Step 5

   Bookings from your Google listing

   A real booking path that bypasses your site entirely.

Diagnostic sequence

Where Weave tracking breaks, in diagnostic order

Weave's gaps are structural, so the order runs from what your browser can see to what only the practice's records know.

1. 1

   Find out what Google Ads counts as a conversion

   On Weave sites it is often a click on the schedule button.

2. 2

   Submit one request and watch for any signal

   In the browser's network tab: a submit event or URL change would be usable.

3. 3

   Compare requests with approvals

   The decline and no-response rate is the first gap.

4. 4

   Split Google listing bookings out

   Left mixed in, they inflate the website number.

5. 5

   Count calls from ad clicks

   In a practice that answers its phones, this can be the biggest missing channel.

Source-of-truth validation

The QA evidence on Weave

Run with your front desk in the loop, because a test request lands in a real schedule.

• A test request traced from ad click to the staff approval queue.
• Whatever completion signal exists confirmed on that request, or its absence written down.
• Each staff-approved appointment matched to the platform conversion it should correspond to.
• Google listing bookings reported separately from website bookings.
• Existing-patient recalls confirmed out of the acquisition count.
• No treatment detail present in any event sent to an ad platform.
• The whole check rerun 30 days on, front desk included.

Straight talk

When you don't need this on Weave

Some Weave practices should not spend money on this.

• If most new patients arrive by phone, call tracking will tell you more than any booking widget work.
• If online requests number a handful a month, ask each new patient how they found you and stop there.
• If your ads point to the Google listing rather than your site, the listing's own reporting is where to look.
• If Weave ships a booking pixel or a redirect, much of this becomes a short configuration job, and we'd tell you to wait for it.