Headway · Conversion tracking
Measuring ads when clients book you on Headway
On Headway, clients search for in-network therapists and book on headway.co itself. No provider-side GA4, Meta Pixel or Tag Manager hooks are documented, so a therapist sending ad traffic to a Headway profile is sending it somewhere nothing can be measured. The useful question isn't how to track Headway. It's where your ads should land, and how you will count the clients who result.
✓ 30-minute call · No commitment · You leave with a written remediation plan even if we’re not the right fit.
Written guarantee
95%+ conversion accuracy on Headway
Measured against your own order records at handover. Miss it and we keep working at no cost until it’s met.
Built on — and certified for — the platforms that matter
Stape
Pro Partner
Meta
Tech Provider
Tag Manager
TikTok
Events API
Microsoft
UET Partner
CAPI Partner
CAPI Partner
Built on the same partner stack used by enterprise DTC brands.
By the numbers
No fake testimonials.Just the math.
70+
Platforms supported
Shopify · Woo · Magento · BigCommerce · 65 more
8+ / 10
Meta EMQ guaranteed
in writing — keep working free until hit
2–4d
Build to live
accurate data flowing within 7 days
$0
Monthly fees, ever
one-time fixed price · you own the stack
400d
Cookie lifetime
max RFC 6265bis allows · 57× Safari ITP
9
Ad channels covered
Meta · Google · TikTok · MS · LI · Pin · Snap · Reddit · X
95%+
Tracking accuracy
verified vs Stripe · GA4 · ad-platform reports
30 min
Free founder call
no SDR · no pitch deck · written remediation plan
Every figure above is either a commitment we put in writing or a countable fact. What your own setup is losing is not on this list, because we haven’t measured it yet — that happens on the call, against your own order records.
Real clients · real videos · real outcomes
Don’t take our word for it. Watch the receipts.
Founders, marketers, and agency owners describing the before-and-after of their Headway tracking rebuild — in their own words, on camera.
What goes wrong advertising into Headway
Ads pointed at a profile you can't tag
Spend leaves your site and the outcome is invisible.
Headway's own matches credited to your ads
Headway brings clients on its own, and your ads can't claim them.
Optimizing on profile clicks
A click to headway.co is not a booked session.
Insurance browsers versus your clients
People filtering Headway by plan aren't responding to your ad.
Architecture
What Headway actually lets you do
As a provider, very little on the tracking side; the marketplace keeps the booking flow.
Step 1
Booking on headway.co
Clients search in-network therapists and book there.
Step 2
Check: provider-side analytics or pixels
None documented anywhere we could find; confirm in your provider account.
Step 3
Check: tagged links to your profile
Whether a link with campaign parameters changes anything you can see.
Step 4
Check: what your provider account shows
New-client dates are the outcome you can count.
Diagnostic sequence
Where ad measurement into Headway breaks
The faults are in the plan, not the code.
- 1
Check where each ad lands
Your profile or your own site.
- 2
Look at what the campaign optimizes toward
Outbound clicks are the usual answer, and the wrong one.
- 3
Chart new clients against spend by week
Changes in spend should show up in new clients.
- 4
Ask new clients how they found you
It separates ads from marketplace search.
- 5
Check the wording on your landing page
No condition-specific copy on a page carrying an ad tag.
Source-of-truth validation
The QA evidence on Headway
Checked on your own landing page and your Headway caseload, without opening any client's records.
- Every ad's destination confirmed as a page you own.
- Landing-page tags confirmed to carry no health detail.
- Every new client that month asked how they found you, with the answer noted.
- New clients by source compared with spend over a closed month.
- The same comparison redone four weeks later.
Straight talk
When you don't need this on Headway
For many Headway therapists, the answer is to spend nothing on this.
- If Headway fills your caseload, paid ads may not be worth running at all.
- If your ad budget is small, the referral question and a spreadsheet are enough.
- If you also see private-pay clients through your own booking tool, measure that tool instead.
- We won't build tracking into Headway's booking flow, because there is no supported way to do it.
Who this is for
Honest about who we’re a fit for.
We don’t take every project. Here’s how to tell if we’re right for you.
You’re a great fit if…
- You run Headway (or are migrating to it)
- You spend $5K+/month on paid ads (Meta, Google, TikTok, Microsoft, LinkedIn)
- Your reported ROAS doesn’t match what your bank account is saying
- You want to own your tracking stack — no monthly SaaS fees forever
- You have 2–4 days to do this once and never think about it again
Skip us if…
- You spend less than $500/month on paid ads (browser pixel is fine)
- You want a SaaS dashboard with monthly fees forever (Triple Whale, Hyros)
- You need attribution modeling — we fix the data foundation, not multi-touch reports
- You want a 6-month enterprise consulting engagement (we ship in 4 days)
- You expect us to manage your ad accounts (we don’t — that’s a different service)
If you’re still unsure,book the call anyway— we’ll tell you straight whether we can help.
What changes for a Headway therapist
Ads landing on your own site
Server-sideWhere a first-party signal is possible.
A weekly new-client count
8+ EMQFrom your Headway caseload, set beside spend.
A clear call on whether ads pay
DedupedInstead of a dashboard pretending to know.
What can be measured around Headway
Ad landing on your site
A campaign visit to a general page.
Click through to your Headway profile
The last thing you can see.
New client in Headway
Counted from your caseload, by week.
First session held
Recorded by you and reported only as a number.
Referral source asked
At the first session: how did you find me?
Pick the package that fits your ad spend
Fixed-fee, no surprises. If your ad spend is meaningful,server-side tracking is what we recommend— it’s the only setup that survives iOS, Safari ITP and ad blockers.
Browser-side starter
Repairs and verifies the browser-side setup you already have, on a live conversion. Honest about its ceiling on this platform.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Save $18K–$120K over 5 years vs Triple Whale / Hyros
Money events sent from your own records through a first-party container on your subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations reversed everywhere
- Monitoring on every destination
Not sure which tier fits?Book a 30-min scoping call— we’ll tell you straight, no upsell pressure.
How it works
Built in 2–4 days. Accurate data within 7.
We deliver the entire 1st-party server-side stack in 2–4 business days. You start collecting accurate, deduped conversion data the moment it goes live — and within 7 days every signal is flowing cleanly to Meta, Google, TikTok and the rest.
Kickoff + audit
30-min call. We map your current pixels, GTM, dataLayer, consent setup, and ad-platform integrations. You get a written report of every leak.
Build the stack
Server-side GTM container deployed on your subdomain. Meta CAPI · Google EC · TikTok Events API · Microsoft UET wired. Identity match + dedup configured.
QA + go-live
Live-fire test purchases across every funnel step. Meta EMQ verified at 8+. Tag Assistant + Pixel Helper passes. Side-by-side report delivered.
Verify accuracy
Your data flows clean. Within 7 days every signal — Meta, Google, TikTok, Microsoft — is fully accurate. Notion runbook + Loom walkthrough handoff.
Got questions?
The honestanswers.
No buzzwords, no upsell. If we don’t know, we say so.
01Can I add a Meta Pixel to my Headway profile?
No provider-side pixel or analytics hook is documented. Ads that send people to the profile can't report bookings.
02Should my ads link to Headway at all?
It's better to land on your own site and link to Headway from there, so you keep a measurable step and your own visitors.
03How do I know whether ads bring Headway clients?
Ask every new client how they found you and compare by week with spend. Slow and manual, but it counts clients.
04Is it safe to track visitors to a therapist's site?
Keep ad tags to general pages and send no health information. Therapists are generally HIPAA covered entities, so when in doubt, ask a compliance adviser.
05Do Headway's own clients count as ad conversions?
No. Clients who found you by searching Headway would have come anyway; keep them out of ad results.
Still have questions?Book a 30-min call— bring them all.
The call
What happens on your free 30-min call
No pitch deck, no SDR, no upsell pressure. Founder-led. Bring your ad-platform screens and yourHeadway setup — we’ll work through it together.
Min 1–5
We get the lay of your store
What you sell, what you spend on ads, who handles dev. Quick context-gathering — no questionnaire upfront.
Min 5–15
We audit your tracking live
Screen-share. We open your Meta Events Manager, GTM, and ad reports. You see exactly which conversions are leaking.
Min 15–25
We map a fix
What needs rebuilding, what stays. The exact Headway setup we'd ship and what it would recover for you.
Min 25–30
Decide. Or don’t.
If we're a fit, we send a 1-page proposal in writing. If not, you walk away with a free remediation plan you can hand to anyone.
Find out whether your ads fill your Headway caseload
In a free half-hour call we look at where your ads land and how new clients arrive, and you leave with a written plan — which for many therapists is to change the landing page and stop there.
Free · 30-min consultation · No commitment · Replies in under 2 hours · Available worldwide via WhatsApp
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95% tracking accuracy guarantee
Free 30-min consultation · from $400 · 1st-party server-side
95% guarantee · from $400
