Dental Intelligence · Conversion tracking
Conversion tracking for Dental Intelligence Online Scheduling
Dental Intelligence's online scheduling, the former LocalMed product, accepts a GA4 Measurement ID on each custom scheduling link and a GTM container ID in Online Scheduling settings that covers bookings, custom links, invitations and appointment requests. The catch sits in the vendor's own GTM guide: it relies on an All Clicks trigger and names no dataLayer events. A click inside a scheduler is not a booked patient, and a practice bidding on clicks will get more clicks.
✓ 30-minute call · No commitment · You leave with a written remediation plan even if we’re not the right fit.
Written guarantee
95%+ conversion accuracy on Dental Intelligence
Measured against your own order records at handover. Miss it and we keep working at no cost until it’s met.
Built on — and certified for — the platforms that matter
Stape
Pro Partner
Meta
Tech Provider
Tag Manager
TikTok
Events API
Microsoft
UET Partner
CAPI Partner
CAPI Partner
Built on the same partner stack used by enterprise DTC brands.
By the numbers
No fake testimonials.Just the math.
70+
Platforms supported
Shopify · Woo · Magento · BigCommerce · 65 more
8+ / 10
Meta EMQ guaranteed
in writing — keep working free until hit
2–4d
Build to live
accurate data flowing within 7 days
$0
Monthly fees, ever
one-time fixed price · you own the stack
400d
Cookie lifetime
max RFC 6265bis allows · 57× Safari ITP
9
Ad channels covered
Meta · Google · TikTok · MS · LI · Pin · Snap · Reddit · X
95%+
Tracking accuracy
verified vs Stripe · GA4 · ad-platform reports
30 min
Free founder call
no SDR · no pitch deck · written remediation plan
Every figure above is either a commitment we put in writing or a countable fact. What your own setup is losing is not on this list, because we haven’t measured it yet — that happens on the call, against your own order records.
Real clients · real videos · real outcomes
Don’t take our word for it. Watch the receipts.
Founders, marketers, and agency owners describing the before-and-after of their Dental Intelligence tracking rebuild — in their own words, on camera.
What goes wrong on Dental Intelligence
Every click counted
The guide's All Clicks trigger turns date picks and back buttons into conversions.
Invitations treated as new patients
Invitation bookings are existing patients answering a message.
Bookings and requests merged
A booked slot and a request waiting on the office are different outcomes.
Reserve with Google in the mix
Those bookings start on Google, not on your site.
Architecture
What Dental Intelligence actually lets you do
More hooks than most dental tools, with one weak link.
Step 1
GA4 per custom scheduling link
Paste a Measurement ID; booking-flow events are captured, though their names aren't published.
Step 2
GTM container in Online Scheduling settings
Covers bookings, custom links, invitations and appointment requests.
Step 3
A vendor guide built on All Clicks
No named dataLayer events, so the trigger needs narrowing.
Step 4
ROI and UTM attribution in the product
Advertised by the vendor and useful for reconciliation.
Step 5
Check: whether ad tags can ride in the container
Meta and Google Ads tags aren't documented; test them in the container first.
Diagnostic sequence
Where Dental Intelligence tracking breaks
Start with the trigger. On this platform it is the usual culprit.
- 1
Open the container's conversion trigger
If it reads All Clicks, the count is inflated.
- 2
Count events per real booking
One test appointment should produce one conversion.
- 3
Check which link each campaign uses
A shared link erases the difference between campaigns.
- 4
Separate invitations from new bookings
Invitations go to patients you already have.
- 5
Compare GA4 with Dental Intelligence's ROI numbers
Two views of the same bookings should broadly agree.
Source-of-truth validation
The QA evidence on Dental Intelligence
On your live scheduler and custom links, using a test appointment the front desk deletes afterward.
- Conversion trigger fires once per completed booking and never on navigation clicks.
- Appointment requests confirmed firing their own event.
- Each campaign's custom link confirmed reporting its own source.
- Invitation bookings confirmed outside the acquisition conversion.
- For new patients, each booking paired with its conversion in Google Ads, GA4 and Meta.
- Ad-platform payloads inspected: no procedure codes, names or contact details.
- Trigger and counts verified again a month after the change.
Straight talk
When you don't need this on Dental Intelligence
The vendor's tools may be most of the answer.
- If you only want booking counts by source, Dental Intelligence's own ROI and UTM attribution may be enough.
- If you run one campaign to one custom link, the per-link GA4 ID does most of the work once the trigger is fixed.
- If most bookings are invitations to existing patients, this is retention reporting, not ad tracking.
- Narrowing a single trigger is quick, and an agency that already knows your container should do it.
Who this is for
Honest about who we’re a fit for.
We don’t take every project. Here’s how to tell if we’re right for you.
You’re a great fit if…
- You run Dental Intelligence (or are migrating to it)
- You spend $5K+/month on paid ads (Meta, Google, TikTok, Microsoft, LinkedIn)
- Your reported ROAS doesn’t match what your bank account is saying
- You want to own your tracking stack — no monthly SaaS fees forever
- You have 2–4 days to do this once and never think about it again
Skip us if…
- You spend less than $500/month on paid ads (browser pixel is fine)
- You want a SaaS dashboard with monthly fees forever (Triple Whale, Hyros)
- You need attribution modeling — we fix the data foundation, not multi-touch reports
- You want a 6-month enterprise consulting engagement (we ship in 4 days)
- You expect us to manage your ad accounts (we don’t — that’s a different service)
If you’re still unsure,book the call anyway— we’ll tell you straight whether we can help.
What changes with Dental Intelligence
A booking-complete trigger
Server-sideFound in your container and tested on a real appointment.
Custom links per campaign
8+ EMQEach with its own GA4 ID or source, so attribution is built in.
New patients scored separately
DedupedRecalls and invitations reported as retention.
The event map for Dental Intelligence
Scheduler opened
From the website widget or a custom link.
Appointment booked
The acquisition conversion when the patient is new.
Appointment requested
Pending the office, valued lower until confirmed.
Invitation booking
Retention, never sent as acquisition.
Reserve with Google booking
A separate channel.
Campaign and UTM on the booking
Checked against the vendor's own ROI reporting.
Pick the package that fits your ad spend
Fixed-fee, no surprises. If your ad spend is meaningful,server-side tracking is what we recommend— it’s the only setup that survives iOS, Safari ITP and ad blockers.
Browser-side starter
Repairs and verifies the browser-side setup you already have, on a live conversion. Honest about its ceiling on this platform.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Save $18K–$120K over 5 years vs Triple Whale / Hyros
Money events sent from your own records through a first-party container on your subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations reversed everywhere
- Monitoring on every destination
Not sure which tier fits?Book a 30-min scoping call— we’ll tell you straight, no upsell pressure.
How it works
Built in 2–4 days. Accurate data within 7.
We deliver the entire 1st-party server-side stack in 2–4 business days. You start collecting accurate, deduped conversion data the moment it goes live — and within 7 days every signal is flowing cleanly to Meta, Google, TikTok and the rest.
Kickoff + audit
30-min call. We map your current pixels, GTM, dataLayer, consent setup, and ad-platform integrations. You get a written report of every leak.
Build the stack
Server-side GTM container deployed on your subdomain. Meta CAPI · Google EC · TikTok Events API · Microsoft UET wired. Identity match + dedup configured.
QA + go-live
Live-fire test purchases across every funnel step. Meta EMQ verified at 8+. Tag Assistant + Pixel Helper passes. Side-by-side report delivered.
Verify accuracy
Your data flows clean. Within 7 days every signal — Meta, Google, TikTok, Microsoft — is fully accurate. Notion runbook + Loom walkthrough handoff.
Got questions?
The honestanswers.
No buzzwords, no upsell. If we don’t know, we say so.
01Why does Google Ads show more conversions than we have bookings?
Most likely the All Clicks trigger from the vendor's GTM guide, which fires on clicks that aren't bookings. Narrow it to a completion signal and check with one real booking.
02Should we use the per-link GA4 ID or the GTM container?
The container covers every booking surface, so it is the more complete option; per-link GA4 IDs are handy for isolating campaigns.
03Do invitation bookings count?
Not as acquisition. They are patients you already have, answering an invitation you sent.
04Can we send Meta our booked patients?
Not with patient details. Dental practices are typically HIPAA covered entities, so no procedure, name or contact data goes to Meta without a compliance review; the default is a conversion with no health information attached.
05Is Reserve with Google tracked by this?
Those bookings begin on Google rather than your site, so they are reported as their own channel.
Still have questions?Book a 30-min call— bring them all.
The call
What happens on your free 30-min call
No pitch deck, no SDR, no upsell pressure. Founder-led. Bring your ad-platform screens and yourDental Intelligence setup — we’ll work through it together.
Min 1–5
We get the lay of your store
What you sell, what you spend on ads, who handles dev. Quick context-gathering — no questionnaire upfront.
Min 5–15
We audit your tracking live
Screen-share. We open your Meta Events Manager, GTM, and ad reports. You see exactly which conversions are leaking.
Min 15–25
We map a fix
What needs rebuilding, what stays. The exact Dental Intelligence setup we'd ship and what it would recover for you.
Min 25–30
Decide. Or don’t.
If we're a fit, we send a 1-page proposal in writing. If not, you walk away with a free remediation plan you can hand to anyone.
Make Dental Intelligence count bookings, not clicks
Thirty minutes, free: we open your GTM container together and test one booking, and you leave with a written plan — often a single trigger change.
Free · 30-min consultation · No commitment · Replies in under 2 hours · Available worldwide via WhatsApp
95% tracking accuracy guarantee
Free 30-min consultation · from $400 · 1st-party server-side
95% guarantee · from $400
