Recover 40–80% of your Dental & Med Spa ad revenue.

I won't make that claim, and you should be wary of anyone who does, because compliance is a determination you and your counsel make about your whole operation rather than a feature a tracking vendor sells. What I can tell you is the design assumption: Google and Meta don't sign business associate agreements, so nothing that identifies a person and links them to treatment goes to them. Hashing doesn't cure that either, since a hashed email attached to an implant consult is still about an identifiable patient.

Often it doesn't, since HIPAA reaches covered entities and their business associates, and a cash-pay practice that never bills insurance electronically may not be one. That doesn't leave you free, though. State health-privacy laws such as Washington's My Health My Data Act, plus Google's and Meta's own health-data terms, still govern what you send. We build the same careful way either way and let your counsel decide what can be relaxed.

Not off treatment pages. Google's personalized advertising policies restrict audiences built around health conditions and treatments, and Meta has its own restrictions on health-related data. What does work is remarketing from non-clinical pages, geographic and interest targeting, and, where your counsel approves it, a consented list that isn't tied to a procedure.

Calls to a practice contain exactly the detail you're trying to keep out of ad platforms. So: a BAA with the call tracking vendor where you need one, PII redaction switched on, transcripts kept out of any feed that reaches a platform, and two-party consent states handled in the greeting rather than after the fact.

From your practice management system, usually as a scheduled export or an API pull of appointment status. We match it back to the original click or to the hashed contact captured at booking. Chart data isn't needed for any of this and we don't ask for it.

One build, then per-location containers and call tracking, because the fee schedule and the appointment mix differ by location. Med spa groups usually need more variation than dental groups, since the aesthetic mix shifts market by market and the value tiers move with it.

If you're one location with a full schedule and a small local budget, don't build it. A single tracking number, a properly configured booking widget and a monthly look at where new patients came from will tell you enough. It earns its keep when you're paying for high-ticket treatment inquiries, like implants, full-arch or body contouring, and can't tell which campaigns produce the consults that actually convert.