Zen Planner · Conversion tracking
Conversion tracking for Zen Planner
Zen Planner serves martial arts schools, CrossFit boxes and yoga studios, where the first sale is often a trial or intro program that turns into a recurring membership a few weeks later. Sign-ups appear to run through Zen Planner's own pages and embeddable widgets, but we have not verified its tracking documentation, so we check your account before naming a single field. The number worth building toward is trial-to-member by campaign.
✓ 30-minute call · No commitment · You leave with a written remediation plan even if we’re not the right fit.
Written guarantee
95%+ conversion accuracy on Zen Planner
Measured against your own order records at handover. Miss it and we keep working at no cost until it’s met.
Built on — and certified for — the platforms that matter
Stape
Pro Partner
Meta
Tech Provider
Tag Manager
TikTok
Events API
Microsoft
UET Partner
CAPI Partner
CAPI Partner
Built on the same partner stack used by enterprise DTC brands.
By the numbers
No fake testimonials.Just the math.
70+
Platforms supported
Shopify · Woo · Magento · BigCommerce · 65 more
8+ / 10
Meta EMQ guaranteed
in writing — keep working free until hit
2–4d
Build to live
accurate data flowing within 7 days
$0
Monthly fees, ever
one-time fixed price · you own the stack
400d
Cookie lifetime
max RFC 6265bis allows · 57× Safari ITP
9
Ad channels covered
Meta · Google · TikTok · MS · LI · Pin · Snap · Reddit · X
95%+
Tracking accuracy
verified vs Stripe · GA4 · ad-platform reports
30 min
Free founder call
no SDR · no pitch deck · written remediation plan
Every figure above is either a commitment we put in writing or a countable fact. What your own setup is losing is not on this list, because we haven’t measured it yet — that happens on the call, against your own order records.
Real clients · real videos · real outcomes
Don’t take our word for it. Watch the receipts.
Founders, marketers, and agency owners describing the before-and-after of their Zen Planner tracking rebuild — in their own words, on camera.
Where Zen Planner attribution goes wrong
Nobody sure what's installed
Tags set up years ago by someone who has since left.
Trial sign-ups treated as members
The ads look profitable until month two.
Kids' programs paid for by parents
The buyer and the student are different people.
Memberships that start weeks after the click
Beyond what browser tracking connects.
Architecture
What Zen Planner actually lets you do
Not doc-verified. Every step here is a check we run inside your Zen Planner account.
Step 1
Look for a tag or pixel setting in Zen Planner
Whether Zen Planner accepts GTM, a Meta Pixel or GA4 on sign-up pages.
Step 2
Check how widgets embed on your site
Iframe, script or link-out decides what your tags can see.
Step 3
Check for a post-purchase redirect
A thank-you page on your domain would give a clean conversion point.
Step 4
Check member and sales exports
Needed to send memberships back as offline conversions.
Step 5
Check available integrations
An existing connector may already carry what we need.
Diagnostic sequence
Diagnosing Zen Planner tracking
Because nothing is assumed, the first two checks establish what actually exists.
- 1
List every tag that loads on your Zen Planner pages
Settles what is really installed.
- 2
Sign up for a trial from a tagged link
Check whether any conversion fires, and where.
- 3
Compare trials and memberships per campaign
Low cost per trial and low membership rate often travel together.
- 4
Check who the buyer is on kids' programs
Parent details are what match the ad click.
- 5
Measure the time from trial to membership
If it exceeds the platform's window, offline upload is needed.
Source-of-truth validation
Zen Planner QA
Done on the live sign-up page with a real trial from a tagged ad.
- A test trial sign-up recorded with its source.
- Meta and Google each logging the trial a single time, priced.
- Membership start uploaded as an offline conversion, valued at the contract.
- Kids' program sign-ups matched on the paying parent.
- Each Zen Planner limitation found, written down.
- Every member who joined in the quarter traced to a source, or marked unattributed.
- Checked again after the next intake.
Straight talk
When Zen Planner tracking can wait
Some schools grow perfectly well without any of this.
- If students come from belt-test events, local schools and referrals, ad tracking is not your lever.
- If you spend little on ads and ask new students at the front desk how they found you, that may be good enough for now.
- If Zen Planner turns out to support the pixel and it already matches your trials, we will tell you.
Who this is for
Honest about who we’re a fit for.
We don’t take every project. Here’s how to tell if we’re right for you.
You’re a great fit if…
- You run Zen Planner (or are migrating to it)
- You spend $5K+/month on paid ads (Meta, Google, TikTok, Microsoft, LinkedIn)
- Your reported ROAS doesn’t match what your bank account is saying
- You want to own your tracking stack — no monthly SaaS fees forever
- You have 2–4 days to do this once and never think about it again
Skip us if…
- You spend less than $500/month on paid ads (browser pixel is fine)
- You want a SaaS dashboard with monthly fees forever (Triple Whale, Hyros)
- You need attribution modeling — we fix the data foundation, not multi-touch reports
- You want a 6-month enterprise consulting engagement (we ship in 4 days)
- You expect us to manage your ad accounts (we don’t — that’s a different service)
If you’re still unsure,book the call anyway— we’ll tell you straight whether we can help.
What a Zen Planner setup produces
A trial-to-member figure per campaign
Server-sideThe number that shows which ads build the school.
Membership value sent back to the platforms
8+ EMQFrom Zen Planner records, as an offline conversion.
A written inventory of what Zen Planner supports
DedupedSo the next person isn't guessing.
Zen Planner conversions
Sign-up page viewed
Where Zen Planner allows tags.
Trial or intro program started
The first conversion, valued at its price.
Membership started
The real conversion, at its monthly or contract value.
Program
Adult, kids or competition team, carried on the conversion.
Website enquiry
From your own form, before Zen Planner is involved.
Pick the package that fits your ad spend
Fixed-fee, no surprises. If your ad spend is meaningful,server-side tracking is what we recommend— it’s the only setup that survives iOS, Safari ITP and ad blockers.
Browser-side starter
Repairs and verifies the browser-side setup you already have, on a live conversion. Honest about its ceiling on this platform.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Save $18K–$120K over 5 years vs Triple Whale / Hyros
Money events sent from your own records through a first-party container on your subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations reversed everywhere
- Monitoring on every destination
Not sure which tier fits?Book a 30-min scoping call— we’ll tell you straight, no upsell pressure.
How it works
Built in 2–4 days. Accurate data within 7.
We deliver the entire 1st-party server-side stack in 2–4 business days. You start collecting accurate, deduped conversion data the moment it goes live — and within 7 days every signal is flowing cleanly to Meta, Google, TikTok and the rest.
Kickoff + audit
30-min call. We map your current pixels, GTM, dataLayer, consent setup, and ad-platform integrations. You get a written report of every leak.
Build the stack
Server-side GTM container deployed on your subdomain. Meta CAPI · Google EC · TikTok Events API · Microsoft UET wired. Identity match + dedup configured.
QA + go-live
Live-fire test purchases across every funnel step. Meta EMQ verified at 8+. Tag Assistant + Pixel Helper passes. Side-by-side report delivered.
Verify accuracy
Your data flows clean. Within 7 days every signal — Meta, Google, TikTok, Microsoft — is fully accurate. Notion runbook + Loom walkthrough handoff.
Got questions?
The honestanswers.
No buzzwords, no upsell. If we don’t know, we say so.
01Does Zen Planner support Google Tag Manager?
Zen Planner's tracking documentation is not something we have verified. The first session is spent in your account finding out.
02Should we count trials or memberships?
Both, separately. Trials arrive fast; memberships tell you which ads actually built the school.
03How do memberships get back to Meta and Google?
As offline conversions from Zen Planner exports, matched on the click identifier or the member's contact details.
04Our kids' programs are booked by parents. Does that matter?
Yes. Match on the parent's details, since they clicked the ad and paid, and never send the child's information.
05Can we track which program someone joined?
If Zen Planner records it on the sale, it goes on the conversion, so adult and kids' campaigns are judged separately.
Still have questions?Book a 30-min call— bring them all.
The call
What happens on your free 30-min call
No pitch deck, no SDR, no upsell pressure. Founder-led. Bring your ad-platform screens and yourZen Planner setup — we’ll work through it together.
Min 1–5
We get the lay of your store
What you sell, what you spend on ads, who handles dev. Quick context-gathering — no questionnaire upfront.
Min 5–15
We audit your tracking live
Screen-share. We open your Meta Events Manager, GTM, and ad reports. You see exactly which conversions are leaking.
Min 15–25
We map a fix
What needs rebuilding, what stays. The exact Zen Planner setup we'd ship and what it would recover for you.
Min 25–30
Decide. Or don’t.
If we're a fit, we send a 1-page proposal in writing. If not, you walk away with a free remediation plan you can hand to anyone.
Find out what Zen Planner can track for you
Free 30-minute call. We walk through your Zen Planner account together, compare last quarter's members with your ad accounts, and write down the plan.
Free · 30-min consultation · No commitment · Replies in under 2 hours · Available worldwide via WhatsApp
95% tracking accuracy guarantee
Free 30-min consultation · from $400 · 1st-party server-side
95% guarantee · from $400
