Boulevard · Conversion tracking
Boulevard conversion tracking, including Google Ads
Boulevard is ahead of most salon software: its self-booking overlay sends a GA4 purchase server-side through the Measurement Protocol, and it has a native Meta Pixel with a Conversions API token. What it does not support is Google Tag Manager or Google Ads. For a spa or salon group whose biggest budget is Google Search, that is the gap that matters, and plugging it carelessly can double Meta in the process.
✓ 30-minute call · No commitment · You leave with a written remediation plan even if we’re not the right fit.
Written guarantee
95%+ conversion accuracy on Boulevard
Measured against your own order records at handover. Miss it and we keep working at no cost until it’s met.
Built on — and certified for — the platforms that matter
Stape
Pro Partner
Meta
Tech Provider
Tag Manager
TikTok
Events API
Microsoft
UET Partner
CAPI Partner
CAPI Partner
Built on the same partner stack used by enterprise DTC brands.
By the numbers
No fake testimonials.Just the math.
70+
Platforms supported
Shopify · Woo · Magento · BigCommerce · 65 more
8+ / 10
Meta EMQ guaranteed
in writing — keep working free until hit
2–4d
Build to live
accurate data flowing within 7 days
$0
Monthly fees, ever
one-time fixed price · you own the stack
400d
Cookie lifetime
max RFC 6265bis allows · 57× Safari ITP
9
Ad channels covered
Meta · Google · TikTok · MS · LI · Pin · Snap · Reddit · X
95%+
Tracking accuracy
verified vs Stripe · GA4 · ad-platform reports
30 min
Free founder call
no SDR · no pitch deck · written remediation plan
Every figure above is either a commitment we put in writing or a countable fact. What your own setup is losing is not on this list, because we haven’t measured it yet — that happens on the call, against your own order records.
Real clients · real videos · real outcomes
Don’t take our word for it. Watch the receipts.
Founders, marketers, and agency owners describing the before-and-after of their Boulevard tracking rebuild — in their own words, on camera.
What Boulevard leaves you to solve
No Google Ads conversion
Boulevard does not support Google Ads, so Search campaigns bid without bookings unless something else sends them.
No GTM to add it with
The usual route for extra tags is closed on the overlay.
Native CAPI plus a second Meta setup
Adding your own Meta server events on top of Boulevard's creates duplicates.
Server-side GA4 that may not join the session
A Measurement Protocol event needs the right client ID to be attributed to the visit that started it.
Architecture
What Boulevard actually lets you do
From Boulevard's own event tracking documentation.
Step 1
Native GA4 with a Measurement Protocol API secret
Boulevard sends purchase or cart_completed server-side.
Step 2
Native Meta Pixel plus a Conversions API token
Add to cart, initiate checkout and purchase.
Step 3
No GTM and no Google Ads support
Stated by Boulevard. Google Ads has to be fed another way.
Step 4
A self-booking overlay or a shareable booking link
Plus Reserve with Google and Facebook and Instagram Book Now.
Step 5
Custom events only through the Enterprise SDK
For brands that build their own booking flow.
Diagnostic sequence
Diagnosing a Boulevard setup
Boulevard's Meta side usually holds up. We spend most of the time on Google.
- 1
Check what conversion Google Ads is optimizing on
Often a click on the Book button, because nothing better exists.
- 2
Confirm the Meta CAPI token is active and deduplicating
Look for paired browser and server events in Events Manager.
- 3
Check GA4 purchases are attributed to sessions
If many show as direct or unassigned, the client ID is not joining.
- 4
Compare online appointments with each platform
Per appointment, closed month.
- 5
Separate Reserve with Google and social bookings
They travel different paths and need separate checks.
Source-of-truth validation
The Boulevard sign-off
Booked through the overlay on your own site, with Google Ads the platform we watch hardest.
- A test booking recorded once in Google Ads, with value.
- Meta showing one deduplicated purchase per booking.
- GA4 purchase attributed to the session that started it.
- Overlay bookings for a closed month present once in each of Meta, GA4 and Google Ads.
- Existing clients flagged so they are not counted as new.
- Repeated after a month, and after any Boulevard release that touches booking.
Straight talk
When Boulevard's native tracking will do
It is better than most, so this list is longer than usual.
- If you advertise on Meta only and the CAPI token is set, Boulevard's native tracking is probably enough.
- If you do not run Google Ads, the missing integration does not matter to you.
- If you are an Enterprise customer with a custom SDK booking flow, your own developers may already have this covered.
- If you just want GA4 reporting, Boulevard's server-side purchase does that.
Who this is for
Honest about who we’re a fit for.
We don’t take every project. Here’s how to tell if we’re right for you.
You’re a great fit if…
- You run Boulevard (or are migrating to it)
- You spend $5K+/month on paid ads (Meta, Google, TikTok, Microsoft, LinkedIn)
- Your reported ROAS doesn’t match what your bank account is saying
- You want to own your tracking stack — no monthly SaaS fees forever
- You have 2–4 days to do this once and never think about it again
Skip us if…
- You spend less than $500/month on paid ads (browser pixel is fine)
- You want a SaaS dashboard with monthly fees forever (Triple Whale, Hyros)
- You need attribution modeling — we fix the data foundation, not multi-touch reports
- You want a 6-month enterprise consulting engagement (we ship in 4 days)
- You expect us to manage your ad accounts (we don’t — that’s a different service)
If you’re still unsure,book the call anyway— we’ll tell you straight whether we can help.
What changes on Boulevard
Google Ads receives bookings with value
Server-sideBuilt from Boulevard's purchase data and sent from a first-party server container.
Meta left to Boulevard's native CAPI
8+ EMQUnless testing shows a reason to change it, and then deduplicated.
GA4 purchases attributed to the right visit
DedupedChecked on live bookings.
Boulevard's event map
Overlay opened
From your site's own tags, before Boulevard takes over.
Add to cart and initiate checkout
Native Meta events.
Purchase or cart_completed
Boulevard's GA4 server-side event, with value.
Google Ads booking
The missing conversion, added server-side.
Appointment completed
From Boulevard records, for acquisition reporting.
New versus returning client
Kept on the conversion.
Pick the package that fits your ad spend
Fixed-fee, no surprises. If your ad spend is meaningful,server-side tracking is what we recommend— it’s the only setup that survives iOS, Safari ITP and ad blockers.
Browser-side starter
Repairs and verifies the browser-side setup you already have, on a live conversion. Honest about its ceiling on this platform.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Save $18K–$120K over 5 years vs Triple Whale / Hyros
Money events sent from your own records through a first-party container on your subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations reversed everywhere
- Monitoring on every destination
Not sure which tier fits?Book a 30-min scoping call— we’ll tell you straight, no upsell pressure.
How it works
Built in 2–4 days. Accurate data within 7.
We deliver the entire 1st-party server-side stack in 2–4 business days. You start collecting accurate, deduped conversion data the moment it goes live — and within 7 days every signal is flowing cleanly to Meta, Google, TikTok and the rest.
Kickoff + audit
30-min call. We map your current pixels, GTM, dataLayer, consent setup, and ad-platform integrations. You get a written report of every leak.
Build the stack
Server-side GTM container deployed on your subdomain. Meta CAPI · Google EC · TikTok Events API · Microsoft UET wired. Identity match + dedup configured.
QA + go-live
Live-fire test purchases across every funnel step. Meta EMQ verified at 8+. Tag Assistant + Pixel Helper passes. Side-by-side report delivered.
Verify accuracy
Your data flows clean. Within 7 days every signal — Meta, Google, TikTok, Microsoft — is fully accurate. Notion runbook + Loom walkthrough handoff.
Got questions?
The honestanswers.
No buzzwords, no upsell. If we don’t know, we say so.
01Is there a way to run GTM inside Boulevard's overlay?
No. Boulevard does not support GTM or Google Ads. That is why Google Ads conversions need a server-side route.
02Boulevard already has Meta CAPI. Will you replace it?
Not by default. If it is working, we leave it alone and make sure nothing else duplicates it.
03How does Google Ads get Boulevard bookings then?
From a first-party server container, using Boulevard's purchase data and the original click, so Search campaigns can bid on real bookings.
04Why do GA4 purchases show as unassigned?
Server-side events need to join the browser session. If the identifiers do not match, GA4 cannot attribute them, and we check that on live bookings.
05What about Reserve with Google bookings?
They happen inside Google's interface, not your overlay. We report them separately rather than mixing them with paid search.
Still have questions?Book a 30-min call— bring them all.
The call
What happens on your free 30-min call
No pitch deck, no SDR, no upsell pressure. Founder-led. Bring your ad-platform screens and yourBoulevard setup — we’ll work through it together.
Min 1–5
We get the lay of your store
What you sell, what you spend on ads, who handles dev. Quick context-gathering — no questionnaire upfront.
Min 5–15
We audit your tracking live
Screen-share. We open your Meta Events Manager, GTM, and ad reports. You see exactly which conversions are leaking.
Min 15–25
We map a fix
What needs rebuilding, what stays. The exact Boulevard setup we'd ship and what it would recover for you.
Min 25–30
Decide. Or don’t.
If we're a fit, we send a 1-page proposal in writing. If not, you walk away with a free remediation plan you can hand to anyone.
Close the Google Ads gap in Boulevard
Book a free 30-minute call. We check your Meta CAPI and Google Ads setup with you live and write down what it would take to send Google real bookings.
Free · 30-min consultation · No commitment · Replies in under 2 hours · Available worldwide via WhatsApp
95% tracking accuracy guarantee
Free 30-min consultation · from $400 · 1st-party server-side
95% guarantee · from $400
