Amelia (WordPress) · Conversion tracking
Conversion tracking for Amelia on WordPress
Amelia runs the whole booking form on your WordPress site, so unlike hosted schedulers there's no domain hand-off to lose the visitor at. It has native GA4 and Meta Pixel settings that fire on page load, the customer info form, checkout, completed booking with or without payment, and selection of category, service, employee, location, package or event. The limits are specific: payments taken through WooCommerce aren't trackable this way, and the browser still loses events to ad blockers and consent.
✓ 30-minute call · No commitment · You leave with a written remediation plan even if we’re not the right fit.
Written guarantee
95%+ conversion accuracy on Amelia
Measured against your own order records at handover. Miss it and we keep working at no cost until it’s met.
Built on — and certified for — the platforms that matter
Stape
Pro Partner
Meta
Tech Provider
Tag Manager
TikTok
Events API
Microsoft
UET Partner
CAPI Partner
CAPI Partner
Built on the same partner stack used by enterprise DTC brands.
By the numbers
No fake testimonials.Just the math.
70+
Platforms supported
Shopify · Woo · Magento · BigCommerce · 65 more
8+ / 10
Meta EMQ guaranteed
in writing — keep working free until hit
2–4d
Build to live
accurate data flowing within 7 days
$0
Monthly fees, ever
one-time fixed price · you own the stack
400d
Cookie lifetime
max RFC 6265bis allows · 57× Safari ITP
9
Ad channels covered
Meta · Google · TikTok · MS · LI · Pin · Snap · Reddit · X
95%+
Tracking accuracy
verified vs Stripe · GA4 · ad-platform reports
30 min
Free founder call
no SDR · no pitch deck · written remediation plan
Every figure above is either a commitment we put in writing or a countable fact. What your own setup is losing is not on this list, because we haven’t measured it yet — that happens on the call, against your own order records.
Real clients · real videos · real outcomes
Don’t take our word for it. Watch the receipts.
Founders, marketers, and agency owners describing the before-and-after of their Amelia (WordPress) tracking rebuild — in their own words, on camera.
What goes wrong with Amelia
WooCommerce payments invisible to Amelia's tracking
Amelia says so; the paid booking never reports.
Selection events used as conversions
Choosing a service isn't booking it.
Amelia's Pixel plus a site-wide Pixel
WordPress sites often have one from another plugin already.
Paid and unpaid bookings at one value
Amelia distinguishes them; many setups don't.
Architecture
What Amelia actually lets you do
Amelia exposes more than most WordPress booking plugins, and its gaps are clearly stated too.
Step 1
Native GA4 and Meta Pixel settings
Configured inside Amelia.
Step 2
Funnel events
Load page, customer info form, checkout, and complete booking with or without payment.
Step 3
Selection events
Category, service, employee, location, package and event.
Step 4
Custom GA4 events and webhooks
For anything the built-in events don't cover.
Step 5
WooCommerce payments not trackable
Amelia's documentation is explicit; this needs another route.
Diagnostic sequence
Where Amelia tracking breaks, in diagnostic order
Amelia's events are reliable on its own form. The problems sit at the edges.
- 1
Book with WooCommerce checkout enabled
See whether any purchase event arrives.
- 2
Count Pixel events from one booking
Amelia's plus a plugin's means duplicates.
- 3
Check which event the ad platforms optimise on
A selection event would be a mistake.
- 4
Compare unpaid and paid completions
Their values should differ.
- 5
Book with an ad blocker on
Whatever goes missing is what the server side has to cover.
Source-of-truth validation
The QA evidence
Run on two live bookings on your WordPress site: one unpaid, one paid through your checkout.
- An unpaid completion arriving as a lead-level conversion.
- A paid completion arriving with the amount charged.
- A WooCommerce-paid booking received server-side.
- One Pixel event per booking, deduplicated with the server copy.
- A cancellation shown to withdraw the earlier conversion.
- Amelia appointments and payments matched individually over a closed fortnight.
- Re-checked after 30 days and after any Amelia or WordPress update.
Straight talk
When you don't need this on Amelia
Amelia does a lot of this itself.
- If you take payments through Amelia's own gateways and its GA4 and Pixel events reconcile, you may not need anything more.
- If funnel insight is all you want, Amelia's built-in events already give it.
- If duplicates come from a second Pixel plugin, deactivating it is the whole fix.
- If WooCommerce bookings are rare, the gap may not be worth closing.
Who this is for
Honest about who we’re a fit for.
We don’t take every project. Here’s how to tell if we’re right for you.
You’re a great fit if…
- You run Amelia (WordPress) (or are migrating to it)
- You spend $5K+/month on paid ads (Meta, Google, TikTok, Microsoft, LinkedIn)
- Your reported ROAS doesn’t match what your bank account is saying
- You want to own your tracking stack — no monthly SaaS fees forever
- You have 2–4 days to do this once and never think about it again
Skip us if…
- You spend less than $500/month on paid ads (browser pixel is fine)
- You want a SaaS dashboard with monthly fees forever (Triple Whale, Hyros)
- You need attribution modeling — we fix the data foundation, not multi-touch reports
- You want a 6-month enterprise consulting engagement (we ship in 4 days)
- You expect us to manage your ad accounts (we don’t — that’s a different service)
If you’re still unsure,book the call anyway— we’ll tell you straight whether we can help.
What changes
Completed booking as the conversion
Server-sideWith or without payment, labelled accordingly.
WooCommerce purchases tied back to the booking
8+ EMQFrom order records, sent server-side.
One Pixel source on the site
DedupedAmelia's or the other plugin's, not both.
The event map in Amelia
Booking form loaded
Amelia's load-page event.
Customer info form shown
Funnel signal.
Checkout shown
Funnel signal, for drop-off.
Booking completed, unpaid
Sent as a lead rather than a purchase.
Booking completed and paid
Purchase with value.
Service, employee or location selected
Carried as parameters for reporting.
Pick the package that fits your ad spend
Fixed-fee, no surprises. If your ad spend is meaningful,server-side tracking is what we recommend— it’s the only setup that survives iOS, Safari ITP and ad blockers.
Browser-side starter
Repairs and verifies the browser-side setup you already have, on a live conversion. Honest about its ceiling on this platform.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Save $18K–$120K over 5 years vs Triple Whale / Hyros
Money events sent from your own records through a first-party container on your subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations reversed everywhere
- Monitoring on every destination
Not sure which tier fits?Book a 30-min scoping call— we’ll tell you straight, no upsell pressure.
How it works
Built in 2–4 days. Accurate data within 7.
We deliver the entire 1st-party server-side stack in 2–4 business days. You start collecting accurate, deduped conversion data the moment it goes live — and within 7 days every signal is flowing cleanly to Meta, Google, TikTok and the rest.
Kickoff + audit
30-min call. We map your current pixels, GTM, dataLayer, consent setup, and ad-platform integrations. You get a written report of every leak.
Build the stack
Server-side GTM container deployed on your subdomain. Meta CAPI · Google EC · TikTok Events API · Microsoft UET wired. Identity match + dedup configured.
QA + go-live
Live-fire test purchases across every funnel step. Meta EMQ verified at 8+. Tag Assistant + Pixel Helper passes. Side-by-side report delivered.
Verify accuracy
Your data flows clean. Within 7 days every signal — Meta, Google, TikTok, Microsoft — is fully accurate. Notion runbook + Loom walkthrough handoff.
Got questions?
The honestanswers.
No buzzwords, no upsell. If we don’t know, we say so.
01Does Amelia support the Meta Pixel?
Yes, natively, with events for each booking step and for completed bookings with or without payment.
02Why don't WooCommerce-paid bookings show up?
Amelia documents that WooCommerce payments aren't trackable through its integration. They have to be sent from the order or a webhook.
03Which Amelia event should be the conversion?
Complete booking — with payment as a purchase, without as a lead. Selection events are for reporting.
04Can we pass the service or employee?
Yes. Amelia's selection events carry them, and they make useful parameters on the conversion.
05Does server-side matter if Amelia is on our own site?
It covers what the browser loses to ad blockers and consent, and it's the only way to send attendance or WooCommerce revenue.
Still have questions?Book a 30-min call— bring them all.
The call
What happens on your free 30-min call
No pitch deck, no SDR, no upsell pressure. Founder-led. Bring your ad-platform screens and yourAmelia (WordPress) setup — we’ll work through it together.
Min 1–5
We get the lay of your store
What you sell, what you spend on ads, who handles dev. Quick context-gathering — no questionnaire upfront.
Min 5–15
We audit your tracking live
Screen-share. We open your Meta Events Manager, GTM, and ad reports. You see exactly which conversions are leaking.
Min 15–25
We map a fix
What needs rebuilding, what stays. The exact Amelia (WordPress) setup we'd ship and what it would recover for you.
Min 25–30
Decide. Or don’t.
If we're a fit, we send a 1-page proposal in writing. If not, you walk away with a free remediation plan you can hand to anyone.
Get Amelia bookings measured end to end
Free, 30 minutes, on a screen share: we run a paid and an unpaid booking on your site live and send a written plan.
Free · 30-min consultation · No commitment · Replies in under 2 hours · Available worldwide via WhatsApp
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95% tracking accuracy guarantee
Free 30-min consultation · from $400 · 1st-party server-side
95% guarantee · from $400
