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Conversion tracking for See Tickets, now Eventim US

If you sell shows through See Tickets in the US, your ticket links now land on Eventim US: seetickets.us redirects to eventim.us. Every ad, bio link and email that points at an old See Tickets URL now passes through a redirect onto a domain you do not control, and checkout happens there. Whether your UTM tags, click IDs and any pixel you had set up survived that move is the first thing to establish, before anyone argues about ROAS.

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By Ariful IslamHow See Tickets works ↓

See Tickets · what breaks

What goes wrong selling tickets through See Tickets and Eventim

  1. 01

    The domain changed under your campaigns

    Links still work; tracking set up for the old site may not.

  2. 02

    Checkout happens on the ticketing domain

    Your own tags see the click-out, not the order.

  3. 03

    One order, many tickets

    Counting orders hides that a group buy is worth four singles.

  4. 04

    Comps, guest list and box office mixed in

    Tickets you never sold through ads distort the totals.

See Tickets · the fix

What changes — See Tickets

  • Paid ticket orders as the conversion

    With ticket quantity and face value attached.

  • Click data checked across the redirect

    Proven on a real purchase, not inferred from link previews.

  • Show-by-show reporting

    So a sold-out headliner does not hide a weak midweek booking.

See Tickets · architecture

What See Tickets / Eventim US actually lets you do

Vendor tracking documentation could not be confirmed after the rebrand, so each step is a check, not a promise.

  1. 1

    Check whether seetickets.us links keep UTM and click ID parameters through the redirect

    The single most important test after the move.

  2. 2

    Check whether your promoter account can add a GA ID or Meta Pixel to Eventim US event pages

    Not confirmed. If it can, verify it fires on the order, not the page view.

  3. 3

    Check whether order reports export with order time, quantity, value and an order reference

    That export is the server-side source of truth.

  4. 4

    Check whether door-scan data can be exported

    It turns ticket sales into attendance.

  5. 5

    Assume no conversion sending from Eventim US

    Nothing we have seen shows it pushing orders to ad platforms.

See Tickets · diagnose

Where See Tickets tracking breaks, in diagnostic order

Because the domain changed, the order of checks here is not the usual one.

  1. 01

    Click an old See Tickets ad link and inspect the landing URL

    If the parameters are gone, nothing downstream can work.

  2. 02

    Buy one ticket from a tagged link

    Then find that order in the report and see what it carries.

  3. 03

    Compare orders, not sessions, per show

    Match the ad platform's count against the order export.

  4. 04

    Check how quantity and value are reported

    Orders without ticket count understate group buys.

  5. 05

    Remove comps, guest list and box office from the comparison

    Otherwise the gap looks smaller than it is.

See Tickets · prove

The QA evidence — See Tickets

Run on a real paid ticket order through the Eventim US checkout, not a comp or a test event.

Source of truth

Eventim US order reports for your shows: paid orders by date with ticket quantity, ticket type and face value

  • An old seetickets.us link and a new eventim.us link both tested through to checkout.
  • One real order with the click data confirmed traceable to that order.
  • The order sent once with quantity and value, deduplicated on a shared event ID.
  • A refunded order confirmed reversed.
  • Comps, guest list and box office sales confirmed excluded.
  • Paid orders reconciled per order for a completed show.
  • Re-checked on the next show, and after any further Eventim change.

See Tickets · free audit

What we check in the free audit

  • Click an old See Tickets ad link and inspect the landing URL
  • Buy one ticket from a tagged link
  • Compare orders, not sessions, per show
  • Check how quantity and value are reported
  • Remove comps, guest list and box office from the comparison

Checked against

Eventim US order reports for your shows: paid orders by date with ticket quantity, ticket type and face value

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See Tickets · when not to buy

When you don't need this on See Tickets / Eventim US

For some promoters the honest answer is a simpler fix.

  • If your shows sell out on announcement with little paid promotion, ad attribution will not change decisions.
  • If you only need to know which campaign drove a show, comparing order timestamps with campaign flights may be close enough.
  • If the redirect drops your parameters and Eventim cannot help, the first job is updating links, which costs nothing.
  • If a pixel on the Eventim US event page turns out to fire correctly on orders, keep it and only add server-side where it misses.

See Tickets · what we deliver

The event map for See Tickets / Eventim US events

  • Ticket link clicked

    Your last point of control before the redirect.

  • Ticket order completed

    The conversion, with quantity and order value.

  • Ticket type

    General admission, VIP or bundle, carried on the order.

  • Order refunded or show cancelled

    Reversed from the conversion.

  • Ticket scanned at the door

    Attendance signal, where scan data can be exported.

Written guarantee

95%+ tracking accuracy

Measured against Eventim US order reports for your shows: paid orders by date with ticket quantity, ticket type and face value. Miss it and we keep working at no cost.

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FAQ

See Tickets questions, answered

Do not assume it does. The domain changed, so test an old link and a real purchase. That one check settles it.

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