Healthie · Conversion tracking
Conversion tracking for Healthie booking widgets
Healthie sits under a lot of virtual-care companies, and its tracking story is a Google Tag Manager container you email to Healthie to switch on, per brand or sub-organization. Once it is live, the embedded widgets push PageView, OfferingSelected, OfferingPurchased and AppointmentBooked. A Meta Pixel can only run inside that container, Healthie's pixel article ties it to Enterprise with white-label, and nothing fires inside the mobile app.
✓ 30-minute call · No commitment · You leave with a written remediation plan even if we’re not the right fit.
Written guarantee
95%+ conversion accuracy on Healthie
Measured against your own order records at handover. Miss it and we keep working at no cost until it’s met.
Built on — and certified for — the platforms that matter
Stape
Pro Partner
Meta
Tech Provider
Tag Manager
TikTok
Events API
Microsoft
UET Partner
CAPI Partner
CAPI Partner
Built on the same partner stack used by enterprise DTC brands.
By the numbers
No fake testimonials.Just the math.
70+
Platforms supported
Shopify · Woo · Magento · BigCommerce · 65 more
8+ / 10
Meta EMQ guaranteed
in writing — keep working free until hit
2–4d
Build to live
accurate data flowing within 7 days
$0
Monthly fees, ever
one-time fixed price · you own the stack
400d
Cookie lifetime
max RFC 6265bis allows · 57× Safari ITP
9
Ad channels covered
Meta · Google · TikTok · MS · LI · Pin · Snap · Reddit · X
95%+
Tracking accuracy
verified vs Stripe · GA4 · ad-platform reports
30 min
Free founder call
no SDR · no pitch deck · written remediation plan
Every figure above is either a commitment we put in writing or a countable fact. What your own setup is losing is not on this list, because we haven’t measured it yet — that happens on the call, against your own order records.
Real clients · real videos · real outcomes
Don’t take our word for it. Watch the receipts.
Founders, marketers, and agency owners describing the before-and-after of their Healthie tracking rebuild — in their own words, on camera.
What goes wrong on Healthie
Plan confusion
One Healthie article says Enterprise with white-label; marketplace pages list GTM on more plans.
App bookings invisible
Patients who book in the mobile app produce no tracking event.
Programs and visits blended
OfferingPurchased and AppointmentBooked mean different things to the business.
Several brands, one container
GTM is set per brand or sub-org, and sharing one mixes their numbers.
Architecture
What Healthie actually lets you do
A named event stream, gated behind a feature request and a plan question.
Step 1
GTM through white-label, enabled by email
You send Healthie the container ID; it is set per brand or sub-org.
Step 2
Four named events
PageView on widget load, OfferingSelected, OfferingPurchased and AppointmentBooked.
Step 3
Meta Pixel only through that container
There is no separate pixel field.
Step 4
Plan requirements that disagree
Enterprise plus white-label in one article, broader in marketplace listings; confirm for your account.
Step 5
No mobile-app tracking
Stated by Healthie; app bookings must be counted from records.
Diagnostic sequence
Where Healthie tracking breaks
Most Healthie problems are configuration and eligibility, not code.
- 1
Confirm the container is live inside the widget
Open the embed and look for your GTM ID loading.
- 2
Make a test booking and watch the dataLayer
AppointmentBooked should appear exactly once.
- 3
Separate purchases from bookings in each platform
Two conversion actions, not one.
- 4
Measure the share of bookings made in the app
That share caps what browser tracking can ever see.
- 5
Check payloads for patient data
Before any event is forwarded, read every field it carries.
Source-of-truth validation
The QA evidence on Healthie
On your production widgets, with one purchase and one booking you can refund or cancel.
- Container ID confirmed loading inside each embedded widget.
- OfferingPurchased and AppointmentBooked each seen once per action in GTM preview.
- Every forwarded event checked for name, email, condition or visit-type text.
- Purchases reconciled per record against Google Ads and Meta.
- App-originated bookings quantified and reported separately.
- Each brand's numbers confirmed isolated from the others.
- A fresh month reconciled 30 days after go-live.
Straight talk
When you don't need this on Healthie
Healthie's events are good; you may only need them switched on.
- If your plan doesn't include the GTM feature, upgrading may cost more than the tracking is worth at your spend.
- If nearly every booking happens in the mobile app, browser tracking will see little; measure from records instead.
- If you run one brand and one widget, mapping four events in GTM is work an in-house developer can do.
- If you don't advertise on Meta, the pixel question disappears entirely.
Who this is for
Honest about who we’re a fit for.
We don’t take every project. Here’s how to tell if we’re right for you.
You’re a great fit if…
- You run Healthie (or are migrating to it)
- You spend $5K+/month on paid ads (Meta, Google, TikTok, Microsoft, LinkedIn)
- Your reported ROAS doesn’t match what your bank account is saying
- You want to own your tracking stack — no monthly SaaS fees forever
- You have 2–4 days to do this once and never think about it again
Skip us if…
- You spend less than $500/month on paid ads (browser pixel is fine)
- You want a SaaS dashboard with monthly fees forever (Triple Whale, Hyros)
- You need attribution modeling — we fix the data foundation, not multi-touch reports
- You want a 6-month enterprise consulting engagement (we ship in 4 days)
- You expect us to manage your ad accounts (we don’t — that’s a different service)
If you’re still unsure,book the call anyway— we’ll tell you straight whether we can help.
What changes on Healthie
Paid offerings as the primary conversion
Server-sideAt the offering's price.
Booked visits as a secondary signal
8+ EMQReported, and bid on only when visits are what you sell.
Each brand measured on its own
DedupedSeparate containers where Healthie supports them.
The event map on Healthie
Widget loaded (PageView)
Volume only.
OfferingSelected
A program or package being considered.
OfferingPurchased
The money event, at the offering's price.
AppointmentBooked
A booking without purchase, or the first visit of a program.
Mobile-app booking
Not trackable in the app; counted from Healthie records.
Brand or sub-org
Kept distinct through its own container.
Pick the package that fits your ad spend
Fixed-fee, no surprises. If your ad spend is meaningful,server-side tracking is what we recommend— it’s the only setup that survives iOS, Safari ITP and ad blockers.
Browser-side starter
Repairs and verifies the browser-side setup you already have, on a live conversion. Honest about its ceiling on this platform.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Save $18K–$120K over 5 years vs Triple Whale / Hyros
Money events sent from your own records through a first-party container on your subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations reversed everywhere
- Monitoring on every destination
Not sure which tier fits?Book a 30-min scoping call— we’ll tell you straight, no upsell pressure.
How it works
Built in 2–4 days. Accurate data within 7.
We deliver the entire 1st-party server-side stack in 2–4 business days. You start collecting accurate, deduped conversion data the moment it goes live — and within 7 days every signal is flowing cleanly to Meta, Google, TikTok and the rest.
Kickoff + audit
30-min call. We map your current pixels, GTM, dataLayer, consent setup, and ad-platform integrations. You get a written report of every leak.
Build the stack
Server-side GTM container deployed on your subdomain. Meta CAPI · Google EC · TikTok Events API · Microsoft UET wired. Identity match + dedup configured.
QA + go-live
Live-fire test purchases across every funnel step. Meta EMQ verified at 8+. Tag Assistant + Pixel Helper passes. Side-by-side report delivered.
Verify accuracy
Your data flows clean. Within 7 days every signal — Meta, Google, TikTok, Microsoft — is fully accurate. Notion runbook + Loom walkthrough handoff.
Got questions?
The honestanswers.
No buzzwords, no upsell. If we don’t know, we say so.
01Which Healthie plan do we need for Tag Manager?
Healthie's pixel article says Enterprise with white-label, while marketplace pages show GTM on more plans. Ask Healthie to confirm for your account before planning a build.
02Can we use the Meta Pixel with Healthie?
Only inside the GTM container Healthie loads, not as a standalone setting. Send purchase value and a neutral offering code, never a program or condition name that reveals health information.
03Can you track bookings in the Healthie app?
No. Healthie states there is no mobile-app tracking, so those bookings are counted from Healthie's records and reported alongside.
04Is this HIPAA compliant?
Healthie doesn't document how PHI is handled in these events, so we treat all of it as sensitive and forward no identifiers or health details to ad platforms. Your compliance team should sign off on the final payloads.
05We run three brands on Healthie. One container or three?
GTM is set per brand or sub-org, and separate containers keep each brand's conversions and audiences apart. That is usually what you want.
Still have questions?Book a 30-min call— bring them all.
The call
What happens on your free 30-min call
No pitch deck, no SDR, no upsell pressure. Founder-led. Bring your ad-platform screens and yourHealthie setup — we’ll work through it together.
Min 1–5
We get the lay of your store
What you sell, what you spend on ads, who handles dev. Quick context-gathering — no questionnaire upfront.
Min 5–15
We audit your tracking live
Screen-share. We open your Meta Events Manager, GTM, and ad reports. You see exactly which conversions are leaking.
Min 15–25
We map a fix
What needs rebuilding, what stays. The exact Healthie setup we'd ship and what it would recover for you.
Min 25–30
Decide. Or don’t.
If we're a fit, we send a 1-page proposal in writing. If not, you walk away with a free remediation plan you can hand to anyone.
Turn Healthie's events into conversions you trust
On the free 30-minute call we check your plan, your container and one live booking together, and you leave with a written plan that may simply be: ask Healthie to switch it on.
Free · 30-min consultation · No commitment · Replies in under 2 hours · Available worldwide via WhatsApp
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95% tracking accuracy guarantee
Free 30-min consultation · from $400 · 1st-party server-side
95% guarantee · from $400
