DICE · Conversion tracking
Conversion tracking for DICE ticket sales
DICE is built around its app: fans find a gig, buy, and hold the ticket on their phone, often without touching a web checkout at all. For promoters running Meta or TikTok ads into DICE links, a sale can finish somewhere your website's tags never see. DICE's partner documentation was not accessible to us, so what it shares back with promoters has to be confirmed account by account.
✓ 30-minute call · No commitment · You leave with a written remediation plan even if we’re not the right fit.
Written guarantee
95%+ conversion accuracy on DICE
Measured against your own order records at handover. Miss it and we keep working at no cost until it’s met.
Built on — and certified for — the platforms that matter
Stape
Pro Partner
Meta
Tech Provider
Tag Manager
TikTok
Events API
Microsoft
UET Partner
CAPI Partner
CAPI Partner
Built on the same partner stack used by enterprise DTC brands.
By the numbers
No fake testimonials.Just the math.
70+
Platforms supported
Shopify · Woo · Magento · BigCommerce · 65 more
8+ / 10
Meta EMQ guaranteed
in writing — keep working free until hit
2–4d
Build to live
accurate data flowing within 7 days
$0
Monthly fees, ever
one-time fixed price · you own the stack
400d
Cookie lifetime
max RFC 6265bis allows · 57× Safari ITP
9
Ad channels covered
Meta · Google · TikTok · MS · LI · Pin · Snap · Reddit · X
95%+
Tracking accuracy
verified vs Stripe · GA4 · ad-platform reports
30 min
Free founder call
no SDR · no pitch deck · written remediation plan
Every figure above is either a commitment we put in writing or a countable fact. What your own setup is losing is not on this list, because we haven’t measured it yet — that happens on the call, against your own order records.
Real clients · real videos · real outcomes
Don’t take our word for it. Watch the receipts.
Founders, marketers, and agency owners describing the before-and-after of their DICE tracking rebuild — in their own words, on camera.
Why DICE sales are hard to attribute
Purchases that finish in the app
No browser, no pixel, no cookie.
Ad links that hand off to DICE
Your tracking ends exactly where theirs begins.
Platforms modeling what they can't see
Meta and TikTok fill the gap with estimates that look like sales.
Artist and venue posts selling the same tickets
Paid gets credit for fans who came from the artist's story.
Architecture
What DICE actually lets you do
We could not read DICE's partner documentation, so these are what we confirm in your promoter account before planning.
Step 1
Check for pixel or tracking ID fields
Whether DICE accepts your Meta, TikTok or Google tags on its web event pages.
Step 2
Check for per-campaign tracking links
The most practical way to split sales by source on an app-first platform.
Step 3
Check what happens to URL parameters
Whether a click ID survives from the ad into DICE's purchase flow.
Step 4
Check what sales data DICE exports
Order-level data opens a server path; totals only allow reconciliation.
Step 5
Check how app purchases are reported
So you know what share of sales any web tag could ever see.
Diagnostic sequence
Working through a DICE gap
Mostly about separating what DICE can show you from what it cannot.
- 1
Set DICE ticket counts against reported purchases
Shows how much the ad platforms are estimating.
- 2
Tap your own ad on a phone and follow it
Does it open the app or the web, and where does tracking stop?
- 3
Look for tracking links in your DICE account
If they exist and go unused, that is the quickest win.
- 4
Check whether the artist's links are tagged
Untagged artist traffic ends up in paid totals.
- 5
Check for pixel fields on DICE event pages
Confirms whether any browser path exists.
Source-of-truth validation
Proof on DICE
We buy a real ticket from an ad-tagged link, once on a phone and once on desktop.
- A desktop web purchase recorded at the ad platform, if DICE allows tags there.
- An app purchase traced through whatever source data DICE provides.
- Sales per tracking link matching DICE's own split.
- Artist and venue traffic kept separate from paid.
- The share of sales that cannot be attributed, stated as a number.
- One show's tickets reconciled against DICE's figures.
- Repeated on the following show.
Straight talk
When DICE tracking isn't the priority
Lots of DICE shows never need any of this.
- If the artist's audience sells the show and ads are a small top-up, compare ticket velocity before and after the spend instead.
- If DICE's own reporting already splits sales by your tracking links, that may be the whole answer.
- If a show sells out inside a day, there is very little paid media to optimize.
Who this is for
Honest about who we’re a fit for.
We don’t take every project. Here’s how to tell if we’re right for you.
You’re a great fit if…
- You run DICE (or are migrating to it)
- You spend $5K+/month on paid ads (Meta, Google, TikTok, Microsoft, LinkedIn)
- Your reported ROAS doesn’t match what your bank account is saying
- You want to own your tracking stack — no monthly SaaS fees forever
- You have 2–4 days to do this once and never think about it again
Skip us if…
- You spend less than $500/month on paid ads (browser pixel is fine)
- You want a SaaS dashboard with monthly fees forever (Triple Whale, Hyros)
- You need attribution modeling — we fix the data foundation, not multi-touch reports
- You want a 6-month enterprise consulting engagement (we ship in 4 days)
- You expect us to manage your ad accounts (we don’t — that’s a different service)
If you’re still unsure,book the call anyway— we’ll tell you straight whether we can help.
What DICE tracking can realistically give you
A clear line between measurable and not
Server-sideWeb checkout, app purchase and link handoff, each sized.
Paid sales counted from DICE's own figures
8+ EMQWhere DICE reporting allows matching by source.
Spend judged on tickets, not clicks
DedupedEven where the per-order link is missing.
DICE events worth tracking
Event link clicked
From your site or ad, before the handoff to DICE.
Ticket purchased
With quantity and value, from whatever DICE reports.
Purchase channel
App or web, where DICE tells them apart.
Tracking link or code used
If DICE offers per-campaign links, each gets its own.
Refund or resale
Removed from paid totals once confirmed.
Pick the package that fits your ad spend
Fixed-fee, no surprises. If your ad spend is meaningful,server-side tracking is what we recommend— it’s the only setup that survives iOS, Safari ITP and ad blockers.
Browser-side starter
Repairs and verifies the browser-side setup you already have, on a live conversion. Honest about its ceiling on this platform.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Save $18K–$120K over 5 years vs Triple Whale / Hyros
Money events sent from your own records through a first-party container on your subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations reversed everywhere
- Monitoring on every destination
Not sure which tier fits?Book a 30-min scoping call— we’ll tell you straight, no upsell pressure.
How it works
Built in 2–4 days. Accurate data within 7.
We deliver the entire 1st-party server-side stack in 2–4 business days. You start collecting accurate, deduped conversion data the moment it goes live — and within 7 days every signal is flowing cleanly to Meta, Google, TikTok and the rest.
Kickoff + audit
30-min call. We map your current pixels, GTM, dataLayer, consent setup, and ad-platform integrations. You get a written report of every leak.
Build the stack
Server-side GTM container deployed on your subdomain. Meta CAPI · Google EC · TikTok Events API · Microsoft UET wired. Identity match + dedup configured.
QA + go-live
Live-fire test purchases across every funnel step. Meta EMQ verified at 8+. Tag Assistant + Pixel Helper passes. Side-by-side report delivered.
Verify accuracy
Your data flows clean. Within 7 days every signal — Meta, Google, TikTok, Microsoft — is fully accurate. Notion runbook + Loom walkthrough handoff.
Got questions?
The honestanswers.
No buzzwords, no upsell. If we don’t know, we say so.
01Can we put a Meta Pixel on DICE?
We could not confirm it from DICE's partner material. We check your promoter account; with no field, the plan leans on tracking links and DICE's reporting.
02Why does Meta report more DICE sales than we sold?
When purchases happen in an app Meta cannot see, it models conversions. Compare against DICE's figures per show before trusting the platform number.
03Do app purchases count at all?
They are real sales, but browser tags will not see them. They can only be attributed through whatever source information DICE records.
04What should we set up first?
Separate tagged links for each ad platform and for the artist, so that if DICE records link source in your account, its own reporting can split sales.
05Can TikTok ads be tracked into DICE?
The same limits apply as for Meta. Where a web path exists we tag it; where it does not, TikTok is measured against DICE's sales by show.
Still have questions?Book a 30-min call— bring them all.
The call
What happens on your free 30-min call
No pitch deck, no SDR, no upsell pressure. Founder-led. Bring your ad-platform screens and yourDICE setup — we’ll work through it together.
Min 1–5
We get the lay of your store
What you sell, what you spend on ads, who handles dev. Quick context-gathering — no questionnaire upfront.
Min 5–15
We audit your tracking live
Screen-share. We open your Meta Events Manager, GTM, and ad reports. You see exactly which conversions are leaking.
Min 15–25
We map a fix
What needs rebuilding, what stays. The exact DICE setup we'd ship and what it would recover for you.
Min 25–30
Decide. Or don’t.
If we're a fit, we send a 1-page proposal in writing. If not, you walk away with a free remediation plan you can hand to anyone.
See what your DICE sales can tell you
Free 30-minute call. We go through your DICE promoter reporting next to your Meta and TikTok numbers, and you get a written view of what is measurable and what is not.
Free · 30-min consultation · No commitment · Replies in under 2 hours · Available worldwide via WhatsApp
95% tracking accuracy guarantee
Free 30-min consultation · from $400 · 1st-party server-side
95% guarantee · from $400
