Skedda · Conversion tracking
Ad tracking for Skedda space bookings
Skedda runs the booking page for courts, studios, rehearsal rooms and meeting spaces on its own hosted site, and the only data outlets we have confirmed are Zapier and a Google Sheets booking export. That means there may be nowhere to put a pixel at the moment a slot is booked. So we treat Skedda's own booking records as the source, push new bookings server-side, and check on your page what, if anything, the browser can add.
✓ 30-minute call · No commitment · You leave with a written remediation plan even if we’re not the right fit.
Written guarantee
95%+ conversion accuracy on Skedda
Measured against your own order records at handover. Miss it and we keep working at no cost until it’s met.
Built on — and certified for — the platforms that matter
Stape
Pro Partner
Meta
Tech Provider
Tag Manager
TikTok
Events API
Microsoft
UET Partner
CAPI Partner
CAPI Partner
Built on the same partner stack used by enterprise DTC brands.
By the numbers
No fake testimonials.Just the math.
70+
Platforms supported
Shopify · Woo · Magento · BigCommerce · 65 more
8+ / 10
Meta EMQ guaranteed
in writing — keep working free until hit
2–4d
Build to live
accurate data flowing within 7 days
$0
Monthly fees, ever
one-time fixed price · you own the stack
400d
Cookie lifetime
max RFC 6265bis allows · 57× Safari ITP
9
Ad channels covered
Meta · Google · TikTok · MS · LI · Pin · Snap · Reddit · X
95%+
Tracking accuracy
verified vs Stripe · GA4 · ad-platform reports
30 min
Free founder call
no SDR · no pitch deck · written remediation plan
Every figure above is either a commitment we put in writing or a countable fact. What your own setup is losing is not on this list, because we haven’t measured it yet — that happens on the call, against your own order records.
Real clients · real videos · real outcomes
Don’t take our word for it. Watch the receipts.
Founders, marketers, and agency owners describing the before-and-after of their Skedda tracking rebuild — in their own words, on camera.
Why Skedda bookings rarely show up in Ads Manager
No confirmed tag slot on the booking page
The page is hosted, and we could not verify custom code support.
Regulars booking weekly
A tennis group or band booking every Tuesday is not new demand.
Hourly pricing ignored
A two-hour peak slot and a 30-minute off-peak one get the same credit.
Zapier delays and gaps
A broken zap means silent loss, not an error you will see.
Architecture
What Skedda actually lets you do
Confirmed outlets are limited, so the plan leans on them.
Step 1
Zapier integration
Confirmed route for new booking data.
Step 2
Google Sheets booking export
Confirmed; useful for reconciliation.
Step 3
Check whether custom tracking code is supported
We could not confirm it on the hosted booking page.
Step 4
Check whether URL parameters survive into the booking
That decides how the click identifier is joined.
Step 5
Check whether bookings carry price
Needed for value-based bidding.
Diagnostic sequence
Finding the Skedda gap
Five checks, cheapest first.
- 1
Check what the ad platforms currently receive
Often nothing beyond a link click.
- 2
Make a test booking from an ad-style link
See whether any parameter survives to the booking.
- 3
Check your zaps for failures
Zapier history shows gaps quickly.
- 4
Count repeat users
Spaces with regulars can be mostly repeat bookings.
- 5
Check whether price is in the booking data
Without it, value-based bidding has nothing to use.
Source-of-truth validation
The QA evidence
Run with a real test booking on the live Skedda page.
- A test booking confirmed received server-side at each platform.
- The click identifier found attached to that booking after the hand-off to Skedda.
- A regular's weekly slot booked as a test and shown not to register as a new customer.
- A slot released after booking confirmed removed from the platforms it was sent to.
- Booking value confirmed against Skedda's price.
- A month of new-user bookings from the Skedda export matched against what each platform holds.
- Re-run 30 days later, with the zap history reviewed for any missed runs.
Straight talk
When Skedda spaces can leave it alone
Many spaces will not need it.
- If you advertise little and most bookings are from regulars, skip it.
- If your bookings are free, value is not the question — counting new users is.
- If a simple zap to a spreadsheet already answers your questions, keep it.
- If you only need to know which campaigns send visitors to the booking page, UTM reporting covers it.
Who this is for
Honest about who we’re a fit for.
We don’t take every project. Here’s how to tell if we’re right for you.
You’re a great fit if…
- You run Skedda (or are migrating to it)
- You spend $5K+/month on paid ads (Meta, Google, TikTok, Microsoft, LinkedIn)
- Your reported ROAS doesn’t match what your bank account is saying
- You want to own your tracking stack — no monthly SaaS fees forever
- You have 2–4 days to do this once and never think about it again
Skip us if…
- You spend less than $500/month on paid ads (browser pixel is fine)
- You want a SaaS dashboard with monthly fees forever (Triple Whale, Hyros)
- You need attribution modeling — we fix the data foundation, not multi-touch reports
- You want a 6-month enterprise consulting engagement (we ship in 4 days)
- You expect us to manage your ad accounts (we don’t — that’s a different service)
If you’re still unsure,book the call anyway— we’ll tell you straight whether we can help.
What changes
New-customer bookings sent server-side
Server-sideFrom Skedda's records, with the booking price.
Regulars filtered out
8+ EMQSo acquisition reflects new users.
A monitored pipeline
DedupedSo a broken zap surfaces in days.
The event map for a Skedda space
Booking page visited
Measured from your own link-out, since the page is hosted.
Booking made
From Zapier or the export, with time and space.
Booking value
Price for the slot booked.
Booking cancelled
Reversed where it was reported.
First booking by a new user
The acquisition conversion.
Pick the package that fits your ad spend
Fixed-fee, no surprises. If your ad spend is meaningful,server-side tracking is what we recommend— it’s the only setup that survives iOS, Safari ITP and ad blockers.
Browser-side starter
Repairs and verifies the browser-side setup you already have, on a live conversion. Honest about its ceiling on this platform.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Save $18K–$120K over 5 years vs Triple Whale / Hyros
Money events sent from your own records through a first-party container on your subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations reversed everywhere
- Monitoring on every destination
Not sure which tier fits?Book a 30-min scoping call— we’ll tell you straight, no upsell pressure.
How it works
Built in 2–4 days. Accurate data within 7.
We deliver the entire 1st-party server-side stack in 2–4 business days. You start collecting accurate, deduped conversion data the moment it goes live — and within 7 days every signal is flowing cleanly to Meta, Google, TikTok and the rest.
Kickoff + audit
30-min call. We map your current pixels, GTM, dataLayer, consent setup, and ad-platform integrations. You get a written report of every leak.
Build the stack
Server-side GTM container deployed on your subdomain. Meta CAPI · Google EC · TikTok Events API · Microsoft UET wired. Identity match + dedup configured.
QA + go-live
Live-fire test purchases across every funnel step. Meta EMQ verified at 8+. Tag Assistant + Pixel Helper passes. Side-by-side report delivered.
Verify accuracy
Your data flows clean. Within 7 days every signal — Meta, Google, TikTok, Microsoft — is fully accurate. Notion runbook + Loom walkthrough handoff.
Got questions?
The honestanswers.
No buzzwords, no upsell. If we don’t know, we say so.
01Can we add a Meta Pixel to Skedda?
We could not confirm custom code support on the hosted booking page, so we check your account and plan around the answer.
02Is Zapier reliable enough?
It works if it is monitored. A failed zap is silent, so we add a check that flags gaps.
03How do we know a booking came from an ad?
By capturing the click identifier before the visitor reaches Skedda and joining it to the booking afterward.
04Should regular weekly bookings count?
Not as acquisition. They are the business, but they are not what the ad produced.
05Can we bid on booking value?
If the booking records carry the price, yes. We check that before promising it.
Still have questions?Book a 30-min call— bring them all.
The call
What happens on your free 30-min call
No pitch deck, no SDR, no upsell pressure. Founder-led. Bring your ad-platform screens and yourSkedda setup — we’ll work through it together.
Min 1–5
We get the lay of your store
What you sell, what you spend on ads, who handles dev. Quick context-gathering — no questionnaire upfront.
Min 5–15
We audit your tracking live
Screen-share. We open your Meta Events Manager, GTM, and ad reports. You see exactly which conversions are leaking.
Min 15–25
We map a fix
What needs rebuilding, what stays. The exact Skedda setup we'd ship and what it would recover for you.
Min 25–30
Decide. Or don’t.
If we're a fit, we send a 1-page proposal in writing. If not, you walk away with a free remediation plan you can hand to anyone.
Get Skedda bookings into your ad reporting
Book a free 30-minute call. We follow one test booking from an ad link to the Skedda record, then write up what to do — which may be nothing more than a spreadsheet.
Free · 30-min consultation · No commitment · Replies in under 2 hours · Available worldwide via WhatsApp
95% tracking accuracy guarantee
Free 30-min consultation · from $400 · 1st-party server-side
95% guarantee · from $400
