FieldEdge · Conversion tracking
Conversion tracking for FieldEdge
FieldEdge is field service software used by HVAC, plumbing and electrical contractors, but we couldn't confirm from public documentation how customers book online through it or what tracking that booking supports. So this page doesn't pretend. For most FieldEdge shops the bigger question comes after the lead: which ad produced the job a technician completed and invoiced, and how that value gets back to Google and Meta.
✓ 30-minute call · No commitment · You leave with a written remediation plan even if we’re not the right fit.
Written guarantee
95%+ conversion accuracy on FieldEdge
Measured against your own order records at handover. Miss it and we keep working at no cost until it’s met.
Built on — and certified for — the platforms that matter
Stape
Pro Partner
Meta
Tech Provider
Tag Manager
TikTok
Events API
Microsoft
UET Partner
CAPI Partner
CAPI Partner
Built on the same partner stack used by enterprise DTC brands.
By the numbers
No fake testimonials.Just the math.
70+
Platforms supported
Shopify · Woo · Magento · BigCommerce · 65 more
8+ / 10
Meta EMQ guaranteed
in writing — keep working free until hit
2–4d
Build to live
accurate data flowing within 7 days
$0
Monthly fees, ever
one-time fixed price · you own the stack
400d
Cookie lifetime
max RFC 6265bis allows · 57× Safari ITP
9
Ad channels covered
Meta · Google · TikTok · MS · LI · Pin · Snap · Reddit · X
95%+
Tracking accuracy
verified vs Stripe · GA4 · ad-platform reports
30 min
Free founder call
no SDR · no pitch deck · written remediation plan
Every figure above is either a commitment we put in writing or a countable fact. What your own setup is losing is not on this list, because we haven’t measured it yet — that happens on the call, against your own order records.
Real clients · real videos · real outcomes
Don’t take our word for it. Watch the receipts.
Founders, marketers, and agency owners describing the before-and-after of their FieldEdge tracking rebuild — in their own words, on camera.
Why FieldEdge leads lose their ad source
No confirmed online booking hook
You may have nothing to fire a conversion on.
Phone calls carrying most of the leads
A call that becomes a job never reaches the platforms.
Lead source typed in by the CSR
Google on the job record doesn't say which campaign.
Maintenance plan sales lost in the average
A plan signup outlasts a single repair.
Architecture
What FieldEdge actually lets you do
We couldn't confirm FieldEdge's online booking or tracking hooks from public sources. Each step is something we verify on your account.
Step 1
Check whether you use an online booking feature at all
And whether it's FieldEdge's or a separate tool.
Step 2
Check where the booking or request page lives
Your domain can be tagged; a vendor page may not be.
Step 3
Check whether a custom field can hold a click ID
The cleanest way to tie a job back to an ad.
Step 4
Check what job and invoice data you can export or reach by API
The completed-job conversion depends on it.
Diagnostic sequence
Where FieldEdge attribution breaks
Checked in the order that usually finds the answer fastest.
- 1
Count how many new jobs started as phone calls
If it's most of them, web tracking alone won't help.
- 2
Look at the lead source field on recent jobs
Is it filled in, and is it specific enough?
- 3
Find out what your ads use as a conversion now
Often a form submit, sometimes a page view.
- 4
Compare leads with completed, invoiced jobs
The drop-off is where budget is wasted.
- 5
Separate maintenance plan sales
Campaigns that sell plans deserve credit for them.
Source-of-truth validation
Proving FieldEdge tracking works
Followed from a real lead all the way to a FieldEdge invoice.
- A test web lead confirmed carrying its click ID into the FieldEdge job.
- A tracked test call confirmed tied to the click and the job.
- Completed jobs confirmed arriving in each platform with value, once.
- Each FieldEdge invoice in the window tied to the click that produced it.
- A job cancelled after dispatch confirmed reversed on every platform.
- Plan sales confirmed flagged separately.
- Invoices from the following month matched the same way.
Straight talk
When FieldEdge tracking can sit on the shelf
A few situations where we'd tell you to hold off.
- If nearly all new work comes from builder or warranty relationships, ads aren't the channel to measure.
- If one owner-operator knows every customer's story, a monthly review beats software.
- If your call tracking already writes the campaign onto the FieldEdge job, the remaining gap may be small.
- If you're changing field service software this year, wait and build once.
Who this is for
Honest about who we’re a fit for.
We don’t take every project. Here’s how to tell if we’re right for you.
You’re a great fit if…
- You run FieldEdge (or are migrating to it)
- You spend $5K+/month on paid ads (Meta, Google, TikTok, Microsoft, LinkedIn)
- Your reported ROAS doesn’t match what your bank account is saying
- You want to own your tracking stack — no monthly SaaS fees forever
- You have 2–4 days to do this once and never think about it again
Skip us if…
- You spend less than $500/month on paid ads (browser pixel is fine)
- You want a SaaS dashboard with monthly fees forever (Triple Whale, Hyros)
- You need attribution modeling — we fix the data foundation, not multi-touch reports
- You want a 6-month enterprise consulting engagement (we ship in 4 days)
- You expect us to manage your ad accounts (we don’t — that’s a different service)
If you’re still unsure,book the call anyway— we’ll tell you straight whether we can help.
What we put in place
A conversion source you can rely on
Server-sideWhether that's a web form, a call or a FieldEdge job export.
Completed jobs sent back with value
8+ EMQMatched to the click server-side.
Campaign carried to the job
DedupedNot just a channel name typed at intake.
Events for a FieldEdge contractor
Web lead or booking request
From your site, wherever the form posts.
Phone lead
From call tracking, tied to the click.
Job booked in FieldEdge
Dispatcher-confirmed.
Job completed and invoiced
What the ads are scored on, at the invoiced amount.
Maintenance plan sold
Flagged apart from repairs.
Pick the package that fits your ad spend
Fixed-fee, no surprises. If your ad spend is meaningful,server-side tracking is what we recommend— it’s the only setup that survives iOS, Safari ITP and ad blockers.
Browser-side starter
Repairs and verifies the browser-side setup you already have, on a live conversion. Honest about its ceiling on this platform.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Save $18K–$120K over 5 years vs Triple Whale / Hyros
Money events sent from your own records through a first-party container on your subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations reversed everywhere
- Monitoring on every destination
Not sure which tier fits?Book a 30-min scoping call— we’ll tell you straight, no upsell pressure.
How it works
Built in 2–4 days. Accurate data within 7.
We deliver the entire 1st-party server-side stack in 2–4 business days. You start collecting accurate, deduped conversion data the moment it goes live — and within 7 days every signal is flowing cleanly to Meta, Google, TikTok and the rest.
Kickoff + audit
30-min call. We map your current pixels, GTM, dataLayer, consent setup, and ad-platform integrations. You get a written report of every leak.
Build the stack
Server-side GTM container deployed on your subdomain. Meta CAPI · Google EC · TikTok Events API · Microsoft UET wired. Identity match + dedup configured.
QA + go-live
Live-fire test purchases across every funnel step. Meta EMQ verified at 8+. Tag Assistant + Pixel Helper passes. Side-by-side report delivered.
Verify accuracy
Your data flows clean. Within 7 days every signal — Meta, Google, TikTok, Microsoft — is fully accurate. Notion runbook + Loom walkthrough handoff.
Got questions?
The honestanswers.
No buzzwords, no upsell. If we don’t know, we say so.
01Does FieldEdge have online booking we can track?
We couldn't confirm that from public documentation, so we check your account first. Plenty of FieldEdge shops take requests through a website form instead.
02Can FieldEdge send conversions to Google Ads?
Nothing public says it can. Completed jobs can be exported or pulled and sent server-side, matched to the original click.
03Most of our leads are calls. Does this still help?
Yes, if call tracking ties each call to its click. That's often worth more than anything on the website.
04What value should go to Google for an HVAC job?
The invoice total once the job is complete. A booked service call and a system install shouldn't be scored the same.
05Our CSRs already pick a lead source. Isn't that enough?
It tells you the channel, not the campaign or keyword, and it's only as good as the person filling it in.
Still have questions?Book a 30-min call— bring them all.
The call
What happens on your free 30-min call
No pitch deck, no SDR, no upsell pressure. Founder-led. Bring your ad-platform screens and yourFieldEdge setup — we’ll work through it together.
Min 1–5
We get the lay of your store
What you sell, what you spend on ads, who handles dev. Quick context-gathering — no questionnaire upfront.
Min 5–15
We audit your tracking live
Screen-share. We open your Meta Events Manager, GTM, and ad reports. You see exactly which conversions are leaking.
Min 15–25
We map a fix
What needs rebuilding, what stays. The exact FieldEdge setup we'd ship and what it would recover for you.
Min 25–30
Decide. Or don’t.
If we're a fit, we send a 1-page proposal in writing. If not, you walk away with a free remediation plan you can hand to anyone.
Tie FieldEdge invoices back to your ads
Thirty minutes, no charge. We'll look at how your leads reach FieldEdge with you, and you'll leave with a written plan that's honest about what can be tracked.
Free · 30-min consultation · No commitment · Replies in under 2 hours · Available worldwide via WhatsApp
95% tracking accuracy guarantee
Free 30-min consultation · from $400 · 1st-party server-side
95% guarantee · from $400
