Why can't I just do this myself?

You can — if you have 80–120 hours to learn server-side GTM, debug iOS dedup edge cases, and stress-test EMQ across every conversion event. We do it in 7–10 days because we've done it 300+ times.

What if it doesn't work?

Two protections: (1) 95% tracking accuracy guarantee — we keep working free until your Meta Match Quality hits 8+. (2) You own the entire stack — server, container, runbook — on your accounts from day one.

Will Apple / Google break this in the future?

1st-party server-side tracking is what survives Apple, Mozilla, and Chrome cookie deprecation. The CAPI / Events API endpoints we use are how Meta, Google, and TikTok publicly committed to keeping the channel open.

Why don't Instagram reservations show up in my ad reports?

Bookings made through Instagram or Google happen off your website, where your tags never load. They can only be credited through reservation data, not a browser pixel.

Can we optimize for covers instead of reservations?

Yes. Party size is sent with each seated reservation, so a table of eight counts for more than a table of two.

They are removed. A held table that never fills is not a conversion, and leaving it in rewards campaigns that bring flaky bookings.

Can we send actual spend per table?

Possibly, through a connected POS such as Lightspeed or Square. We check whether your setup links checks to reservations before promising it.

Eat AppRestaurant reservations

Conversion tracking for restaurants on Eat App

Eat App takes reservations from your website widget and also from Google, Instagram and Facebook directly, so a guest who saw your ad may book somewhere your site's tags will never load. Its open API, available on request, holds the reservation and guest data that can rebuild the picture. The number worth optimizing is covers that actually sat down, not reservations requested.

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By Ariful IslamHow Eat App works ↓

Eat App · what breaks

Where Eat App reservations lose their source — Eat App

01
Bookings outside your website
Reservations through Google, Instagram or Facebook skip your site and its tags entirely.
02
A table for two and a table for ten counted alike
Without party size, a reservation count says little about revenue.
03
No-shows still counted
A reservation that never arrives looks identical to a full table.
04
Regulars rebooking through the widget
Loyal guests reserving again are not new customers from your ads.

Eat App · the fix

What changes — Eat App

Covers as the value
Party size carried on every reservation conversion.
Seated reservations only
Using Eat App's reservation records, not the booking request.
Channel kept on each booking
Website, Google, Instagram or Facebook, so ad credit goes where it belongs.

Eat App · architecture

What Eat App actually lets you do — Eat App

From Eat App's integrations page; tracking pixels are not documented there.

1
A reservation widget for your website
The one booking path your own tags can be near.
2
Google, Instagram and Facebook booking channels
Reservations made off your site, outside any pixel you control.
3
An open API for reservations and guest data
Available on request; the server-side source of truth.
4
POS integrations
Lightspeed and Square are listed as available, Toast and Clover on request - a possible route to real spend.
5
Check the widget for an analytics or pixel setting
Not documented on Eat App's integrations page, so we confirm it in your account first.

Eat App · diagnose

Where Eat App reservations slip out of your reports — Eat App

Restaurants usually find the answer in the first two checks.

01
Make a reservation from a tagged ad link on your site
See whether any of your tags register it.
02
Split last month's reservations by channel
If most came from Google or Instagram, your site pixel never had a chance.
03
Compare reservations to seated covers
No-shows and cancellations change campaign rankings.
04
Check whether party size is anywhere in your conversions
Usually it is not, and every table is worth the same.
05
Identify returning guests
Regulars rebooking inflate retargeting and brand campaigns.

Eat App · prove

The QA evidence — Eat App

On real reservations through your live widget.

Source of truth

Eat App reservation records - channel, party size, status and guest

A test reservation through the website widget, matched to the ad click that started it.
Party size confirmed on the conversion.
A cancellation and a no-show confirmed to drop out.
Reservations from Google and Instagram channels confirmed labeled by channel.
Covers seated in Eat App matched reservation by reservation to what each platform reports, for a finished week.
Run again 30 days later, across a different mix of weekend and weekday service.

Eat App · free audit

What we check in the free audit

Make a reservation from a tagged ad link on your site
Split last month's reservations by channel
Compare reservations to seated covers
Check whether party size is anywhere in your conversions
Identify returning guests

Checked against

Eat App reservation records - channel, party size, status and guest

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Eat App · when not to buy

Restaurants that can skip the build — Eat App

When a restaurant should skip the build.

If most reservations come through Google and Instagram rather than your site, fix your Google Business Profile and Instagram setup first.
If you run a walk-in heavy room, reservations understate demand and are the wrong conversion to optimize for.
If your ad spend is a small monthly boost, a weekly look at Eat App's reservation channels may tell you enough.
If Eat App will not grant API access, we will say what can and cannot be done before you spend anything.

Eat App · what we deliver

The event map for an Eat App restaurant — Eat App

Widget opened
Interest signal from your website.
Reservation made
With party size and requested time.
Guests seated
The conversion, at the cover count.
No-show or cancellation
Removed from the conversion.
Booking channel
Website, Google, Instagram or Facebook - carried on each reservation.
Check spend
Only where a connected POS can report it; checked first.

Written guarantee

95%+ tracking accuracy

Measured against Eat App reservation records - channel, party size, status and guest. Miss it and we keep working at no cost.

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FAQ

Eat App questions, answered

Its integrations page does not list them, so we do not assume either. We test your widget first, and the dependable route is Eat App's open API, sent server-side.

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Conversion tracking for restaurants on Eat App

Where Eat App reservations lose their source — Eat App

Bookings outside your website

A table for two and a table for ten counted alike

No-shows still counted

Regulars rebooking through the widget

What changes — Eat App

Covers as the value

Seated reservations only

Channel kept on each booking

What Eat App actually lets you do — Eat App

A reservation widget for your website

Google, Instagram and Facebook booking channels

An open API for reservations and guest data

POS integrations

Check the widget for an analytics or pixel setting

Where Eat App reservations slip out of your reports — Eat App

Make a reservation from a tagged ad link on your site

Split last month's reservations by channel

Compare reservations to seated covers

Check whether party size is anywhere in your conversions

Identify returning guests

The QA evidence — Eat App

What we check in the free audit

Restaurants that can skip the build — Eat App

The event map for an Eat App restaurant — Eat App

Widget opened

Reservation made

Guests seated

No-show or cancellation

Booking channel

Check spend

Eat App questions, answered

Can I put my Meta pixel or GA4 tag on the Eat App widget?−

Why don't Instagram reservations show up in my ad reports?+

Can we optimize for covers instead of reservations?+

What about no-shows?+

Can we send actual spend per table?+

More on Eat App

Booking tools beside Eat App, and what their bookings feed

Give your ads credit for the tables they fill