Splash · Conversion tracking
Conversion tracking for Splash event pages
Splash is how many marketing teams spin up branded event pages — field dinners, roadshows, launches, webinars — and collect RSVPs on them. The page is hosted by Splash, teams often vet the guest list before confirming anyone, and the RSVP is rarely the outcome anyone cares about. We could not access Splash's help center, so its browser-side options are checked in your account, and the outcome that matters — who attended — is sent back from your own records.
✓ 30-minute call · No commitment · You leave with a written remediation plan even if we’re not the right fit.
Written guarantee
95%+ conversion accuracy on Splash
Measured against your own order records at handover. Miss it and we keep working at no cost until it’s met.
Built on — and certified for — the platforms that matter
Stape
Pro Partner
Meta
Tech Provider
Tag Manager
TikTok
Events API
Microsoft
UET Partner
CAPI Partner
CAPI Partner
Built on the same partner stack used by enterprise DTC brands.
By the numbers
No fake testimonials.Just the math.
70+
Platforms supported
Shopify · Woo · Magento · BigCommerce · 65 more
8+ / 10
Meta EMQ guaranteed
in writing — keep working free until hit
2–4d
Build to live
accurate data flowing within 7 days
$0
Monthly fees, ever
one-time fixed price · you own the stack
400d
Cookie lifetime
max RFC 6265bis allows · 57× Safari ITP
9
Ad channels covered
Meta · Google · TikTok · MS · LI · Pin · Snap · Reddit · X
95%+
Tracking accuracy
verified vs Stripe · GA4 · ad-platform reports
30 min
Free founder call
no SDR · no pitch deck · written remediation plan
Every figure above is either a commitment we put in writing or a countable fact. What your own setup is losing is not on this list, because we haven’t measured it yet — that happens on the call, against your own order records.
Real clients · real videos · real outcomes
Don’t take our word for it. Watch the receipts.
Founders, marketers, and agency owners describing the before-and-after of their Splash tracking rebuild — in their own words, on camera.
What goes wrong on Splash
Every RSVP treated as a win
Many are declined, waitlisted or never show.
Branded pages with unknown tag support
Nobody has checked what actually fires.
A fresh page for every event
Tracking set up on one and forgotten on the next.
Sales-invited guests mixed with ad RSVPs
The ads get credit for an account executive's invite list.
Architecture
What Splash actually lets you do
Splash's help center was blocked to us, so each item here is something we check on your Splash account.
Step 1
Look for a tracking-code slot in page settings
Whether Splash event pages accept GTM, a Meta Pixel or the LinkedIn Insight Tag.
Step 2
Check for hidden or custom RSVP fields
Somewhere to store the click ID with the guest.
Step 3
See if the RSVP keeps the query string
Decides whether the source travels with the guest.
Step 4
Check what syncs to your CRM
Splash lists integrations; confirm which fields actually arrive.
Step 5
Check how check-in data is exported
Attendance is the conversion worth sending, so it has to get out somehow.
Diagnostic sequence
Finding the Splash leak
We follow one guest from ad to check-in, step by step.
- 1
RSVP on a tagged link and open the guest record
Does any source information survive?
- 2
Inspect the tags the event page loads
Is your container or pixel actually present?
- 3
Compare your last three event pages
Tracking set up on one often never reaches the next.
- 4
Split the guest list by invite and ad source
Shows how much the ads really contributed.
- 5
Measure RSVP-to-attended by channel
Paid RSVPs often attend at a different rate.
Source-of-truth validation
QA on a Splash event
A real RSVP from a tagged ad, approved by your team and checked in at the door.
- A test RSVP stored with its click identifier or source.
- That RSVP recorded once, as a lead-stage event.
- Attendance sent back as an offline conversion for the checked-in guest.
- A declined or waitlisted guest confirmed to send no attendance.
- Guests from the sales invite list excluded from paid results.
- The full guest list reconciled guest by guest.
- Checked again on the next page built from the same template.
Straight talk
Invite-only Splash events can skip this
Plenty of Splash events are invite-only, and that is fine.
- If every guest comes from a curated invite list, there is no paid acquisition to measure.
- If event marketing is judged on CRM pipeline and Splash already syncs guest sources accurately, keep that.
- If you promote one flagship event a year with ads, tagging the links and reading the guest list may be enough.
Who this is for
Honest about who we’re a fit for.
We don’t take every project. Here’s how to tell if we’re right for you.
You’re a great fit if…
- You run Splash (or are migrating to it)
- You spend $5K+/month on paid ads (Meta, Google, TikTok, Microsoft, LinkedIn)
- Your reported ROAS doesn’t match what your bank account is saying
- You want to own your tracking stack — no monthly SaaS fees forever
- You have 2–4 days to do this once and never think about it again
Skip us if…
- You spend less than $500/month on paid ads (browser pixel is fine)
- You want a SaaS dashboard with monthly fees forever (Triple Whale, Hyros)
- You need attribution modeling — we fix the data foundation, not multi-touch reports
- You want a 6-month enterprise consulting engagement (we ship in 4 days)
- You expect us to manage your ad accounts (we don’t — that’s a different service)
If you’re still unsure,book the call anyway— we’ll tell you straight whether we can help.
What Splash tracking should produce
Confirmed attendees as the conversion
Server-sideSent back from your check-in data.
Tracking that ships with every new page
8+ EMQSet once in the template, not by hand per event.
Paid RSVPs separated from invites
DedupedSo budget follows the guests the ads actually found.
The Splash event map
Event page viewed
If Splash lets your tags run there.
RSVP submitted
A leading indicator, not the goal.
Guest approved
Where your team vets the list before confirming.
Guest attended
The conversion, from check-in.
Account fit
From your CRM, so a target-account guest counts for more.
Pick the package that fits your ad spend
Fixed-fee, no surprises. If your ad spend is meaningful,server-side tracking is what we recommend— it’s the only setup that survives iOS, Safari ITP and ad blockers.
Browser-side starter
Repairs and verifies the browser-side setup you already have, on a live conversion. Honest about its ceiling on this platform.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Save $18K–$120K over 5 years vs Triple Whale / Hyros
Money events sent from your own records through a first-party container on your subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations reversed everywhere
- Monitoring on every destination
Not sure which tier fits?Book a 30-min scoping call— we’ll tell you straight, no upsell pressure.
How it works
Built in 2–4 days. Accurate data within 7.
We deliver the entire 1st-party server-side stack in 2–4 business days. You start collecting accurate, deduped conversion data the moment it goes live — and within 7 days every signal is flowing cleanly to Meta, Google, TikTok and the rest.
Kickoff + audit
30-min call. We map your current pixels, GTM, dataLayer, consent setup, and ad-platform integrations. You get a written report of every leak.
Build the stack
Server-side GTM container deployed on your subdomain. Meta CAPI · Google EC · TikTok Events API · Microsoft UET wired. Identity match + dedup configured.
QA + go-live
Live-fire test purchases across every funnel step. Meta EMQ verified at 8+. Tag Assistant + Pixel Helper passes. Side-by-side report delivered.
Verify accuracy
Your data flows clean. Within 7 days every signal — Meta, Google, TikTok, Microsoft — is fully accurate. Notion runbook + Loom walkthrough handoff.
Got questions?
The honestanswers.
No buzzwords, no upsell. If we don’t know, we say so.
01Can we add GTM or the LinkedIn Insight Tag to Splash pages?
We could not confirm that from Splash's documentation. We check your account's page settings before relying on any browser tag.
02Should we optimize ads toward RSVPs?
Only if attendance is unavailable. RSVP-to-attendance rates differ by audience, so optimizing toward RSVPs can fill the list with people who never come.
03How does attendance get back to the ad platform?
From check-in data, sent as an offline conversion. That only works if the guest's click identifier or matching details were stored with the RSVP.
04We build a new Splash page for every event. Do we redo tracking each time?
It should live in the template you start from. We check whether Splash carries settings across pages and set it up so new events inherit it.
05What about guests our sales team invited?
Keep them in the attendance count but out of paid conversions, by recording the invite source on the guest.
Still have questions?Book a 30-min call— bring them all.
The call
What happens on your free 30-min call
No pitch deck, no SDR, no upsell pressure. Founder-led. Bring your ad-platform screens and yourSplash setup — we’ll work through it together.
Min 1–5
We get the lay of your store
What you sell, what you spend on ads, who handles dev. Quick context-gathering — no questionnaire upfront.
Min 5–15
We audit your tracking live
Screen-share. We open your Meta Events Manager, GTM, and ad reports. You see exactly which conversions are leaking.
Min 15–25
We map a fix
What needs rebuilding, what stays. The exact Splash setup we'd ship and what it would recover for you.
Min 25–30
Decide. Or don’t.
If we're a fit, we send a 1-page proposal in writing. If not, you walk away with a free remediation plan you can hand to anyone.
Measure Splash events by who showed up
Bring a recent Splash guest list to a free 30-minute call. We compare it with your ad accounts live and write up whether a build is worth it.
Free · 30-min consultation · No commitment · Replies in under 2 hours · Available worldwide via WhatsApp
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95% tracking accuracy guarantee
Free 30-min consultation · from $400 · 1st-party server-side
95% guarantee · from $400
