Tock · Conversion tracking
Conversion tracking for Tock reservations and experiences
Tock is where many tasting-menu restaurants, wineries and ticketed dinners sell their seats, which means the value of a reservation can be known the moment it's made rather than estimated after service. The catch is that booking happens on a Tock-hosted page or on Tock's marketplace, not your site, and Tock's tracking documentation wasn't reachable to us. So everything here starts with checking your account, then building from Tock's records.
✓ 30-minute call · No commitment · You leave with a written remediation plan even if we’re not the right fit.
Written guarantee
95%+ conversion accuracy on Tock
Measured against your own order records at handover. Miss it and we keep working at no cost until it’s met.
Built on — and certified for — the platforms that matter
Stape
Pro Partner
Meta
Tech Provider
Tag Manager
TikTok
Events API
Microsoft
UET Partner
CAPI Partner
CAPI Partner
Built on the same partner stack used by enterprise DTC brands.
By the numbers
No fake testimonials.Just the math.
70+
Platforms supported
Shopify · Woo · Magento · BigCommerce · 65 more
8+ / 10
Meta EMQ guaranteed
in writing — keep working free until hit
2–4d
Build to live
accurate data flowing within 7 days
$0
Monthly fees, ever
one-time fixed price · you own the stack
400d
Cookie lifetime
max RFC 6265bis allows · 57× Safari ITP
9
Ad channels covered
Meta · Google · TikTok · MS · LI · Pin · Snap · Reddit · X
95%+
Tracking accuracy
verified vs Stripe · GA4 · ad-platform reports
30 min
Free founder call
no SDR · no pitch deck · written remediation plan
Every figure above is either a commitment we put in writing or a countable fact. What your own setup is losing is not on this list, because we haven’t measured it yet — that happens on the call, against your own order records.
Real clients · real videos · real outcomes
Don’t take our word for it. Watch the receipts.
Founders, marketers, and agency owners describing the before-and-after of their Tock tracking rebuild — in their own words, on camera.
What goes wrong on Tock
Prepaid value thrown away
If the seat was paid for, sending a flat booking event wastes the most useful number you have.
The hand-off to Tock's page
Your cookies stay on your site when the guest moves to the booking page.
Marketplace demand in your ad numbers
Tock's own listings bring guests your ads never touched.
Party size and add-ons lost
A party of four with a wine pairing is not one ticket.
Architecture
What Tock actually lets you do
Tock's own tracking documentation wasn't accessible when we wrote this, so every item is something we confirm on your account.
Step 1
Check whether Tock's booking page accepts your tags
GA4, Meta Pixel or a GTM container, or none of them.
Step 2
Check whether link parameters survive to the booking
A UTM or click ID on your Tock link only helps if it's recorded.
Step 3
Check whether bookings carry a source
Your website versus the Tock marketplace.
Step 4
Check what the booking export includes
Experience, party size, amount paid, status and date.
Step 5
Check for an API or integration feed
For sending bookings server-side without manual exports.
Diagnostic sequence
Where Tock attribution goes wrong, in order
Because value is known at booking on prepaid experiences, a lot can be checked from the records alone.
- 1
Compare reported value with amounts paid
If ad platforms show a flat value, the prepaid amount isn't reaching them.
- 2
Click through from an ad to a Tock booking
See whether anything about the click survives.
- 3
Split bookings by source
Marketplace bookings inflate ad results if counted.
- 4
Check party size on conversions
One flat event for a booking of four undercounts what it earned.
- 5
Check cancellations and refunds
Prepaid refunds should reverse.
Source-of-truth validation
The Tock QA evidence
On a real paid booking, followed through to the Tock record.
- A booking from a tagged link traced to its Tock record.
- Conversion value confirmed equal to the amount paid on that booking.
- Marketplace bookings confirmed excluded from ad conversions.
- Party size confirmed present on each conversion.
- A refund confirmed to reverse the conversion.
- Every paid booking in a closed month matched individually, amount included.
- Checked again after 30 days and after each new experience goes on sale.
Straight talk
When a Tock venue doesn't need this
Read before booking anything.
- If your seats sell out from your mailing list and the Tock marketplace, paid ads are not your constraint.
- If you run one seasonal promotion a year, a dedicated Tock link with UTMs and a manual tally is enough.
- If your Tock experiences aren't prepaid, the value argument weakens and a simpler setup may do.
- If Tock already reports bookings by your link source, start there.
Who this is for
Honest about who we’re a fit for.
We don’t take every project. Here’s how to tell if we’re right for you.
You’re a great fit if…
- You run Tock (or are migrating to it)
- You spend $5K+/month on paid ads (Meta, Google, TikTok, Microsoft, LinkedIn)
- Your reported ROAS doesn’t match what your bank account is saying
- You want to own your tracking stack — no monthly SaaS fees forever
- You have 2–4 days to do this once and never think about it again
Skip us if…
- You spend less than $500/month on paid ads (browser pixel is fine)
- You want a SaaS dashboard with monthly fees forever (Triple Whale, Hyros)
- You need attribution modeling — we fix the data foundation, not multi-touch reports
- You want a 6-month enterprise consulting engagement (we ship in 4 days)
- You expect us to manage your ad accounts (we don’t — that’s a different service)
If you’re still unsure,book the call anyway— we’ll tell you straight whether we can help.
What changes on Tock
Amount paid as the conversion value
Server-sideTaken from the Tock record, including party size.
Your traffic separated from Tock's
8+ EMQAds only claim what they plausibly drove.
Refunds corrected
DedupedWhere Tock records a refund or cancellation, the original conversion is adjusted.
Tock event map
Click to Tock from your site
Where your tags lose sight of the guest.
Booking completed
Which experience, which night, how many guests.
Amount paid
The value if prepaid; otherwise the deposit, labeled as such.
Booking source
Your website link versus the Tock marketplace.
Refund or cancelled seat
Netted off the original booking's value.
Pick the package that fits your ad spend
Fixed-fee, no surprises. If your ad spend is meaningful,server-side tracking is what we recommend— it’s the only setup that survives iOS, Safari ITP and ad blockers.
Browser-side starter
Repairs and verifies the browser-side setup you already have, on a live conversion. Honest about its ceiling on this platform.
- Root cause fixed, not worked around
- Verified on a live conversion
- Reconciled against your own records
- Written handover
1st-party server-side
Save $18K–$120K over 5 years vs Triple Whale / Hyros
Money events sent from your own records through a first-party container on your subdomain, so the browser can no longer lose them.
- First-party server container on your own subdomain
- Money events from your records, not the browser
- Deduplicated on a shared event ID at every destination
- First-party cookies beyond Safari's 7-day cap
- 95%+ accuracy and 8+ Meta EMQ, guaranteed in writing
Full 1st-party stack
Every paid channel server-side plus the offline loop, with monitoring so the next break surfaces in days.
- Everything in 1st-party server-side
- Pinterest, Snapchat, Reddit and LinkedIn CAPI
- CRM and offline conversion loop
- Refunds and cancellations reversed everywhere
- Monitoring on every destination
Not sure which tier fits?Book a 30-min scoping call— we’ll tell you straight, no upsell pressure.
How it works
Built in 2–4 days. Accurate data within 7.
We deliver the entire 1st-party server-side stack in 2–4 business days. You start collecting accurate, deduped conversion data the moment it goes live — and within 7 days every signal is flowing cleanly to Meta, Google, TikTok and the rest.
Kickoff + audit
30-min call. We map your current pixels, GTM, dataLayer, consent setup, and ad-platform integrations. You get a written report of every leak.
Build the stack
Server-side GTM container deployed on your subdomain. Meta CAPI · Google EC · TikTok Events API · Microsoft UET wired. Identity match + dedup configured.
QA + go-live
Live-fire test purchases across every funnel step. Meta EMQ verified at 8+. Tag Assistant + Pixel Helper passes. Side-by-side report delivered.
Verify accuracy
Your data flows clean. Within 7 days every signal — Meta, Google, TikTok, Microsoft — is fully accurate. Notion runbook + Loom walkthrough handoff.
Got questions?
The honestanswers.
No buzzwords, no upsell. If we don’t know, we say so.
01Can we put the Meta Pixel on our Tock page?
We couldn't confirm Tock's tracking options from public docs, so we check your account directly. If tags can't be added, completed bookings go server-side from Tock's records.
02What value should a Tock booking send?
The amount actually paid, including party size. For prepaid experiences that number exists at booking time, which is better than most restaurants get.
03Do Tock marketplace bookings count?
They shouldn't. Someone browsing Tock's listings who picks you wasn't sent by your ads.
04What happens when a prepaid booking is refunded?
The conversion is reversed with the refunded amount, so ad platforms aren't optimizing toward bookings that didn't stick.
05We're a winery, not a restaurant. Does this still apply?
It does. Tastings and tours are the same shape: a ticket, a party size and a paid amount.
Still have questions?Book a 30-min call— bring them all.
The call
What happens on your free 30-min call
No pitch deck, no SDR, no upsell pressure. Founder-led. Bring your ad-platform screens and yourTock setup — we’ll work through it together.
Min 1–5
We get the lay of your store
What you sell, what you spend on ads, who handles dev. Quick context-gathering — no questionnaire upfront.
Min 5–15
We audit your tracking live
Screen-share. We open your Meta Events Manager, GTM, and ad reports. You see exactly which conversions are leaking.
Min 15–25
We map a fix
What needs rebuilding, what stays. The exact Tock setup we'd ship and what it would recover for you.
Min 25–30
Decide. Or don’t.
If we're a fit, we send a 1-page proposal in writing. If not, you walk away with a free remediation plan you can hand to anyone.
Send Tock bookings at their real value
The first call is free and takes 30 minutes. We check what your Tock account allows, trace one paid booking, and give you a written plan, or tell you a tagged link is enough.
Free · 30-min consultation · No commitment · Replies in under 2 hours · Available worldwide via WhatsApp
95% tracking accuracy guarantee
Free 30-min consultation · from $400 · 1st-party server-side
95% guarantee · from $400
