rater8 proves your reviews are growing. Nothing proves which ads brought the patients.
raVE's scorecards and reports track your reviews and ratings. They can't show which Google or Meta campaign produced yesterday's new patient, and your Verified Reviews listing quietly takes that credit in Analytics. We store the ad click on your pages, take kept new-patient visits from the EHR rater8 already reads, and send them back to the campaigns that paid for them, with no survey answers attached.
Free30 minutesNo obligation
rater8 · what breaks
What goes wrong with rater8 and your ads
- 01
"Our reviews tripled, but are the ads working?"
rater8's scorecards and reports track reviews and ratings, never which campaign found the patient. So a cardiology, orthopedic or vein clinic renews its ad budget on faith.
- 02
Analytics says rater8 sent the patients, not Google
Verified Reviews listings link back to your site. A patient who clicked your ad, read your listing, then came back to request a visit can land in GA4 as a reviews.rater8.com referral, and the wrong campaign gets cut.
- 03
The checkout that triggers the review request never reaches your ads
rater8 texts or emails a review request after a patient checks out in your EHR. That checkout is the kept visit your bidding should learn from, but it never reaches Google Ads, so Smart Bidding optimizes on raw form fills and calls, no-shows and established patients rescheduling included.
- 04
"We can't risk patient data ending up in Meta"
rater8 holds provider-specific feedback tied to real visits. Pipe that into a Pixel or audience upload and health details reach an ad platform, so many practices freeze and track nothing past the click.
rater8 · the fix
What changes after we fix it — rater8
Bidding learns from kept new-patient visits
New-patient checkouts from your EHR or PM system go to Google Ads by offline import, joined to the click ID your site stored on arrival.
Paid search gets its credit back in GA4
reviews.rater8.com is set as an unwanted referral, so a return trip from your listing no longer overwrites the ad that found the patient.
Only a click ID, an event name and a value leave your systems
No ratings, survey text, provider names or visit reasons reach Google or Meta, and your compliance lead signs off the field list.
rater8 · architecture
What rater8 actually lets you hook into
rater8 is a reputation platform that reads from your clinical systems. These pieces come from its own site; it documents nothing that talks to ad platforms.
- 1
EHR and PM integration
rater8 lists 100+ EHR and PM integrations, including athenahealth, eClinicalWorks, Epic, ModMed, NextGen and Tebra, with real-time API interfaces. Data flows in; no outbound feed for ads is described.
- 2
Review requests and surveys after checkout
Sent by text or email after checkout, with blackout periods to avoid over-messaging. rater8 already depends on accurate checkout data from your EHR, and that same checkout is the event we send to Google Ads.
- 3
Testimonials widgets and ratings badge
Embeddable on homepage and provider pages. The load method isn't documented, so we check whether it's a script or a frame and what a click does.
- 4
Verified Reviews listings
Pages on reviews.rater8.com, on raVE Pro, linking back to your website and provider bios. That link is where referral credit leaks.
- 5
Listings management
On raVE Pro+, it connects 60+ directories and reports Google Business Profile appointment clicks and calls. Useful listing reporting, but not ad conversions.
- 6
No ad-platform connection
No Google Ads, GA4, Tag Manager, Meta Pixel, webhook or Zapier hookup is documented, so the conversion comes from your EHR.
rater8 · diagnose
Where tracking breaks around rater8, in diagnostic order
Start with Analytics, because the listing referral is the fault practices notice last and misread most.
- 01
Open GA4's referral report for reviews.rater8.com
Check how many of those users first arrived from a paid campaign.
- 02
Submit a request from an ad-tagged URL
Follow it into the EHR and look for the click ID.
- 03
Compare platform conversions with new-patient checkouts
Per location, closed month, new patients only.
- 04
Click the testimonials widget on an ad landing page
Does it open another domain or fire a key event?
- 05
Audit every tag for patient detail
Provider names, visit reasons or survey data in any parameter must go.
rater8 · prove
The QA evidence — rater8
Run on a real request from an ad-tagged URL, followed to a kept visit in your EHR.
Source of truth
Your EHR or PM checkouts, the same feed rater8 triggers review requests from: kept visits by date, location and new-patient status
- One test request with the click ID confirmed on the patient record.
- One imported Google Ads conversion per kept new-patient visit, no duplicates from form or call events.
- reviews.rater8.com sessions confirmed non-crediting in GA4.
- Established-patient follow-ups absent from the acquisition conversion.
- Every outgoing field checked against the agreed list.
- Repeated 30 days later and after any EHR, website or widget change.
rater8 · free audit
What we check in the free audit
- Open GA4's referral report for reviews.rater8.com
- Submit a request from an ad-tagged URL
- Compare platform conversions with new-patient checkouts
- Click the testimonials widget on an ad landing page
- Audit every tag for patient detail
Checked against
Your EHR or PM checkouts, the same feed rater8 triggers review requests from: kept visits by date, location and new-patient status
Free30 minutesNo obligation
rater8 · when not to buy
When you don't need this with rater8
Plenty of practices on rater8 should leave ad tracking alone.
- If you don't run paid ads and new patients come from referring physicians and insurance directories, rater8 is doing the job you need.
- If your growth plan is reviews and Google Business Profile alone, raVE's reporting covers it.
- If your health system's analytics team already runs a consented EHR feed to Google Ads, they likely have this.
- If the only problem is reviews.rater8.com showing as a referral, adding it to GA4's unwanted referrals takes a few minutes. Do it yourself.
rater8 · what we deliver
The event map around rater8
Appointment request submitted
Your site's form, carrying the click ID saved on landing.
Qualified call
A call to a tracked number on ad landing pages, above a duration you choose.
New patient scheduled
Matched to an appointment in your EHR and flagged new versus established.
Visit kept
The conversion: the checkout rater8 also reacts to, sent once, valued by visit type.
Verified Reviews return visit
A session from reviews.rater8.com, logged as an assist, never a conversion.
Excluded on purpose
Review-request clicks, survey and NPS replies, widget clicks and existing-patient follow-ups.
Written guarantee
95%+ tracking accuracy
Measured against Your EHR or PM checkouts, the same feed rater8 triggers review requests from: kept visits by date, location and new-patient status. Miss it and we keep working at no cost.
From $400 · See packages
FAQ
rater8 questions, answered
Not that rater8 documents. It reads appointments from your EHR or PM system to send review requests, so ad conversions have to come from that clinical side instead.
Your Verified Reviews listing links back to your site, so return visits look like referrals. Listing the domain as an unwanted referral keeps credit with the original source.
A completed visit is the right signal, but rater8 doesn't document passing it on. We take the same checkout from your EHR and match it to the stored click.
It can be when only a click ID, a generic event name and a value leave your systems. Ratings, survey answers, providers and visit reasons never go to an ad platform.
No. Google lists health as a sensitive interest category, so Customer Match and remarketing lists aren't allowed for these ads.
rater8 positions them for AI search tools; their effect on paid landing pages isn't documented. We can split-test a page with and without the widget and judge it on kept visits.
More on rater8
- Enhanced ConversionsEnhanced Conversions enrich the conversions that already fire. First we make sur…
- Meta CAPIA one-click CAPI integration sends thin events. That's why your Event Match Qual…
- Cross-Domain TrackingYour checkout provider is the best performing traffic source in your GA4 account…
RELATED GUIDES
Booking tools beside rater8, and what their bookings feed
- KenectKenect fills your inbox with texts. Your ads can't tell which ones bought.
- BroadlyBroadly fills your inbox. Your ad accounts still can't tell which clicks did it.
- Elfsight Google ReviewsGoogle Ads says you're converting, but it's counting people reading your Elfsight reviews.
- GuildQualityGuildQuality surveys every finished project. Your ads never hear about one.
- Birdeye WebchatBirdeye Webchat fills your Inbox with patient leads. Your ad accounts count chat opens, or nothing.
- NiceJobNiceJob shows the leads. Your ads can't see which ones they paid for.
- ReputationReputation says your location pages drive calls and bookings. Your ads can't tell which ones they paid for.
- Facebook recommendationsYour Facebook recommendations close the sale. Your ads never get the credit.
Free · 30 min
Find out which ads fill the schedule rater8 asks for reviews from
WhatsAppFree30 minutesNo obligation
