Press Ganey makes your ratings look great. Your ads still can't tell which patients they brought in.
Press Ganey publishes your survey comments and ratings, sends your contact details to Google, Healthgrades and WebMD daily, and triggers review requests from visits. None of it tells Google Ads or Meta which click became a booked GI consult or a new OB-GYN patient. We tie the call, the booking and the completed visit back to the ad that paid for it, and your surveys stay as they are.
Free30 minutesNo obligation
Press Ganey · what breaks
What goes wrong when Press Ganey meets your ad accounts
- 01
"Our call tracking number keeps vanishing from Google"
Press Ganey sends listing updates to partners daily. A tracking number typed straight into your Google profile can be replaced on the next sync, or one ad number spreads to Healthgrades and WebMD and directory calls show up as ad leads.
- 02
"Press Ganey says conversions are up. Which ads did that?"
Its dashboards tie listing views to calls, clicks and directions, and those come from your listings, not your campaigns. Count them as ad results and Smart Bidding chases patients who'd have found you anyway.
- 03
"Review texts send current patients back through our funnel"
Review requests trigger from visits and route patients to profiles like Google or Healthgrades. Some then call the main number, a site-wide call conversion counts them as new demand, and remarketing lists fill with people already in care.
- 04
"Our best visit data only feeds surveys"
Your health system shares who was seen, when and where with Press Ganey so surveys go out. Nothing Press Ganey documents passes those visits to Google Ads or Meta, so bidding never learns which campaign filled a colonoscopy slot and which booked a no-show.
Press Ganey · the fix
What changes after we fix it — Press Ganey
One phone rule across every listing
The phone number in Press Ganey's listings data is chosen on purpose, tracking or main line, so the daily sync carries a tracking number only where you want it.
New patients counted, current patients filtered
Review-request, survey and patient-portal traffic is tagged and left out of acquisition conversions and remarketing.
Bidding trained on completed visits
Visits from your EHR reach Google Ads as offline conversions matched by click ID, valued by service line, no-shows withheld.
Press Ganey · architecture
What Press Ganey actually lets you hook into
From Press Ganey's own product pages. It's a feedback and listings platform, so the conversion hooks sit in your site, phone lines and EHR.
- 1
Listings management
Sends contact details, website links, hours and provider data to Google, Bing, Apple, Healthgrades, WebMD and RateMDs, with updates going out daily. We decide here which number each listing should carry.
- 2
Review publishing
Approved survey comments and ratings post to your site and provider directories, with a transparency API feeding public profiles and a review widget wizard in beta. We check what each widget loads on ad landing pages.
- 3
Review requests and surveys
Review campaigns trigger from visits by text or email, and many health systems also send post-visit surveys through Epic. We confirm where each link lands, MyChart included, so the traffic can be told apart.
- 4
Booking links on listings
RateMDs booking links for clients, and a Google book-online listing button in pilot. Bookings started there are listing actions, not ad conversions.
- 5
No ad-platform connection
We found no documented Google Ads, GA4, Meta Pixel, Conversions API or webhook connection, so the ad feed comes from your EHR and scheduler.
Press Ganey · diagnose
Where Press Ganey setups break, in the order we check
Start with the phone number, because the listings sync decides which number every directory shows.
- 01
Which number does each listing show?
Google, Healthgrades, WebMD, Apple and RateMDs, against Press Ganey's listings data.
- 02
What's primary in Google Ads?
Site-wide call clicks or profile actions often sit where confirmed appointments should.
- 03
Does the click ID reach the booking?
One test request from an ad-tagged provider page, then open the record.
- 04
Is review and survey traffic tagged?
Or does it blend into direct and organic visits?
- 05
What do tags send on provider pages?
Every field listed for your compliance team, especially where patient comments are published.
Press Ganey · prove
The QA evidence — Press Ganey
Run on your live provider pages, real phone lines and real scheduler, never a preview.
Source of truth
Your EHR's completed-visit records (the same visits that trigger Press Ganey surveys) and your call log, checked against the numbers Press Ganey's listings data publishes
- A test call to each published number, traced to ad, website or listing.
- A test booking from an ad-tagged provider page, click ID on the record.
- One Google Ads and one Meta conversion per booking, sharing an event ID.
- Completed visits matched to their original clicks, no-shows withheld.
- Review-request, survey and patient-portal returns absent from acquisition goals.
- Reconciled location by location across a closed month.
- Rechecked 30 days later and after any listings data change.
Press Ganey · free audit
What we check in the free audit
- Which number does each listing show?
- What's primary in Google Ads?
- Does the click ID reach the booking?
- Is review and survey traffic tagged?
- What do tags send on provider pages?
Checked against
Your EHR's completed-visit records (the same visits that trigger Press Ganey surveys) and your call log, checked against the numbers Press Ganey's listings data publishes
Free30 minutesNo obligation
Press Ganey · when not to buy
When you don't need this with Press Ganey
Press Ganey is often the strongest part of a health marketing stack. Sometimes the fix is small.
- If you don't run paid search or social, Press Ganey's listings and reputation dashboards already cover you.
- If your freestanding ER gets nearly every patient as a walk-in from maps and road signs, call tracking on the listing may be enough.
- If your health system's marketing team already uploads completed visits to Google Ads with click IDs, we'll confirm it and keep the call short.
- If the only fault is a tracking number typed directly into Google, moving it into Press Ganey's listings data is a quick job your team can do.
Press Ganey · what we deliver
The event map around Press Ganey
Ad landing with click ID stored
On provider and service-line pages, stored first-party. Diagnostic only.
Qualified call
Tracking numbers by source, counted once answered past your minimum length, including home health and hospice referral calls from families.
Appointment booked or requested
From your scheduler or form confirmation, deduplicated across browser and server. The primary online conversion.
Visit completed
From your EHR, uploaded with the original click ID and a service-line value. No-shows and cancellations withheld.
Listing actions kept organic
Google profile calls, RateMDs booking links and Google book-online bookings if you're in Press Ganey's pilot. Reported, never primary.
Review, survey and portal returns excluded
Visits from review requests, survey pages or your patient portal stay out of new-patient goals.
Written guarantee
95%+ tracking accuracy
Measured against Your EHR's completed-visit records (the same visits that trigger Press Ganey surveys) and your call log, checked against the numbers Press Ganey's listings data publishes. Miss it and we keep working at no cost.
From $400 · See packages
FAQ
Press Ganey questions, answered
Not that Press Ganey documents. Its listings, reputation and review publishing pages name no Google Ads, GA4 or Meta Pixel connection, so tracking is built on your site, phone lines and EHR.
Usually, but decide it in Press Ganey's listings data, not on Google directly. Updates go out daily, so a number edited elsewhere can be overwritten; we confirm how your account handles a tracking number before we set one.
No. They're calls, clicks and directions from your listings, not from ad clicks. Google Ads needs conversions tied to an ad click, ideally a confirmed appointment or completed visit.
Not through Press Ganey. We upload the same completed visits from your EHR as offline conversions matched by click ID, after your compliance team approves which fields leave.
They can. A patient who taps a review request lands on your Google or Healthgrades profile, and a call from there looks like new demand. We tag that traffic and keep it out of new-patient conversions.
No. Surveys, ratings and listings stay in Press Ganey. We add tracking around the call, the booking and the visit.
More on Press Ganey
- Enhanced ConversionsEnhanced Conversions enrich the conversions that already fire. First we make sur…
- Meta CAPIA one-click CAPI integration sends thin events. That's why your Event Match Qual…
- Cross-Domain TrackingYour checkout provider is the best performing traffic source in your GA4 account…
RELATED GUIDES
Booking tools beside Press Ganey, and what their bookings feed
- Birdeye WebchatBirdeye Webchat fills your Inbox with patient leads. Your ad accounts count chat opens, or nothing.
- ReputationReputation says your location pages drive calls and bookings. Your ads can't tell which ones they paid for.
- BroadlyBroadly fills your inbox. Your ad accounts still can't tell which clicks did it.
- GuildQualityGuildQuality surveys every finished project. Your ads never hear about one.
- Facebook recommendationsYour Facebook recommendations close the sale. Your ads never get the credit.
- PodiumYour Podium inbox is full. Your ads can't tell which chats paid.
- KenectKenect fills your inbox with texts. Your ads can't tell which ones bought.
- GatherUpYour ads count form fills. GatherUp already knows who actually paid.
Free · 30 min
See which ads fill your schedule, not just your star rating
WhatsAppFree30 minutesNo obligation
