Contractor Connection jobs are inflating your restoration ad numbers
Carrier claims reach you through Crawford's Contractor Connection network, and the policyholder often calls your office or searches your name before your crew rolls. If that call lands on the same tracking number as your Google Ads leads, your ad reports take credit for work an insurer assigned. We separate program assignments from retail work, tie every retail lead to its ad click, and report what your campaigns actually book.
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Contractor Connection · what breaks
What goes wrong when Contractor Connection work mixes with your ads
- 01
My branded search ads look amazing, but I don't believe it
An assigned policyholder searches your company name to find your number, clicks your brand ad, and calls. Google can record that as a paid conversion on a job Contractor Connection already sent you, and you pay for the click too.
- 02
Google keeps chasing insurance claims I'd get anyway
When program jobs are uploaded as conversions, Smart Bidding studies people who were already assigned to you and goes looking for more of them. Budget meant for self-pay homeowners goes to searches that never needed an ad.
- 03
I can't tell which ads book retail jobs
Your CSR files a Contractor Connection callback under 'Google' because that's where the caller said they found the number. A few of those a month and your cost per retail job is wrong.
- 04
Program revenue makes my return on ad spend look healthier than it is
Crawford says Contractor Connection estimates follow each insurance client's estimating guidelines, and its Digital Review checks them inside Xactimate. Counted as ad revenue, those carrier-priced invoices hide a campaign that's losing money.
Contractor Connection · the fix
What changes — Contractor Connection
Bidding learns only from jobs your ads earned
Program assignments are flagged at intake and excluded, so Google and Meta optimize toward retail water, fire and mold customers.
Honest branded-search reporting
Assigned policyholders who look you up stop counting as paid wins, and you can decide what brand ads are really worth.
Two revenue lines you can compare
Program revenue and ad-driven revenue reported separately each month, so you know how much each source is actually carrying.
Contractor Connection · architecture
What Contractor Connection actually gives you to work with
Crawford runs it as a managed repair network for insurance clients, not as a marketing tool, so there's nothing to install on your website. The hooks are on your side.
- 1
Contractor Central
Crawford describes it as its contractor management platform. We confirm what assignment details you can see or export there and how they reach your job system.
- 2
JobTrack and the Policyholder Dashboard
Crawford says these give policyholders real-time status on their project. We check how assigned homeowners learn your company name and number, since that decides which line their calls hit.
- 3
Digital Review on Xactimate estimates
Crawford's rules-based estimate review, integrated with Xactimate and used in its managed repair QA. Program values follow carrier guidelines and shouldn't train ad bidding.
- 4
No documented ad or analytics connection
We found no Google Ads, GA4, GTM or Meta integration in Crawford's published material.
- 5
Your job system as the source
Restoration CRM or spreadsheet, it holds the program flag and sends paid retail values.
Contractor Connection · diagnose
Where Contractor Connection contractors' tracking breaks, in the order we check
The usual fault isn't a missed conversion. It's program work being counted as paid advertising.
- 01
Count program jobs inside last month's ad conversions
Match Contractor Connection job numbers against conversions Google Ads and Meta recorded.
- 02
Check which number assigned policyholders call
If it's a call-tracking number on your ads or site, those calls are being credited to a campaign.
- 03
Read how CSRs record lead source
'Google' and 'website' entries often hide carrier assignments.
- 04
Confirm retail leads carry a click ID
Submit a test form from an ad-tagged URL and open the job record.
- 05
Check what's uploaded as revenue
If invoices from program jobs reach Google or Meta as conversion values, return on ad spend is overstated.
Contractor Connection · prove
The QA evidence — Contractor Connection
Tested on your live site, your real tracking numbers and a real program job entered the way your office enters it.
Source of truth
Your job system's records, cross-checked against your Contractor Connection assignment list: every job by source, with program jobs listed by assignment
- A test Contractor Connection assignment entered at intake and confirmed absent from Google Ads and Meta.
- A test retail form from an ad-tagged URL, with the gclid saved on the job.
- A tracked call from a retail ad, logged with its campaign and kept as a retail lead.
- A branded search click from a policyholder with an open program job, confirmed suppressed.
- Paid retail jobs matched one by one to their ad clicks across a closed month.
- Repeated 30 days later and after any change to your phone or intake setup.
Contractor Connection · free audit
What we check in the free audit
- Count program jobs inside last month's ad conversions
- Check which number assigned policyholders call
- Read how CSRs record lead source
- Confirm retail leads carry a click ID
- Check what's uploaded as revenue
Checked against
Your job system's records, cross-checked against your Contractor Connection assignment list: every job by source, with program jobs listed by assignment
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Contractor Connection · when not to buy
When a Contractor Connection contractor doesn't need this
Plenty of restoration companies on the network are fine without us.
- If you don't run Google Ads, Meta Ads or Local Services Ads at all and your work comes from carrier programs and plumber referrals, there's nothing to separate.
- If your office already logs every Contractor Connection job under its own source and you never upload conversions to ad platforms, a quick report check may be all you need.
- If you only run brand-name ads and spend is small, pausing them for a month will tell you more than a rebuild.
Contractor Connection · what we deliver
The event map for a Contractor Connection contractor
Retail lead captured
Website form or tracked call from your own site, with gclid, fbclid and UTMs saved to the job record.
Program assignment flagged
Contractor Connection jobs marked as program work in your job system the moment your office enters them. Excluded from every ad destination.
Qualified retail inspection
A homeowner who agreed to an inspection, with spam, wrong-number and out-of-area calls left out.
Mitigation job booked
Water extraction, board-up or smoke cleanup sold to a retail or self-referred customer, sent as the main conversion.
Job paid
Collected value from your job system, posted server-side to Google Ads and Meta for retail work only.
Policyholder look-ups suppressed
Calls and branded clicks matched to an open program job are removed from conversion counts, not just relabeled.
FAQ
Contractor Connection questions, answered
No. Those claims are assigned to you by Crawford on behalf of an insurer, so no ad created them. Counting them teaches Smart Bidding to chase people who'd have reached you anyway.
Often because assigned policyholders search your company name to find your phone number and click your brand ad. We match those calls to open program jobs and take them out of the count.
We found no documented integration in Crawford's published material. It's a managed repair network for insurers, so tracking lives in your own job system, site and call tracking.
Yes. Program jobs stay fully reported as their own revenue line, just never sent to ad platforms. You see both numbers each month.
No. It applies to any network contractor running ads, including fire and smoke restoration, mold remediation and storm board-up crews.
If the homeowner came from your ad and you worked the job directly, it stays a retail conversion. We set the rule for claims later assigned through the program to match how your office works.
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Free · 30 min
Find out how much of your ad credit is really Contractor Connection work
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