Wellhub check-ins are showing up as ad conversions. They shouldn't.
Wellhub (formerly Gympass) members book in Wellhub's app, and the booking syncs into your studio software like any other client. If that software feeds Google or Meta, people who came through their employer's benefit get counted as wins your campaigns earned. Fixed means Wellhub sits in its own lane and your ads are judged only on intro offers and memberships people pay you for.
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Wellhub · what breaks
What goes wrong when Wellhub feeds your studio software
- 01
Meta says my ads are booking classes, but half of them are Wellhub people
A Wellhub booking lands in your software as a new client. If that triggers a conversion, Meta learns to chase people who were always coming through their employer's benefit.
- 02
I can't tell which ads bring paying members
Cash intro offers and Wellhub drop-ins share one roster. Lumped together, cost per member looks better than it is, and you keep funding the wrong campaign.
- 03
My lookalike audiences feel off
Upload your client list as a seed and every Wellhub profile goes with it, so Meta models corporate-plan users instead of package buyers and spends your prospecting budget finding more of them.
- 04
A Wellhub regular bought a membership and nobody got credit
A benefit user switching to a direct membership is real revenue. Without a rule it vanishes from reporting or gets handed to whatever ad they last scrolled past.
Wellhub · the fix
What changes after the fix — Wellhub
Ad conversions mean direct revenue
Only intro offers, packages and memberships bought through your own funnel reach Google and Meta, with the click ID attached so bidding learns from real buyers.
Wellhub reported as its own channel
Visits and payouts tracked from your records and Wellhub's monthly deposit, so you see what it's worth next to paid ads.
Upgrades counted once, in the right place
A Wellhub member who switches to a direct membership is logged as an upgrade, credited to an ad only when their record already carries that ad's click.
Wellhub · architecture
What Wellhub actually gives you to work with
Wellhub is a corporate-wellness marketplace, not a booking engine on your site. Its data reaches you through your studio software, so tracking is built there.
- 1
Booking-software integrations
Wellhub lists 50+ connected platforms, including Mindbody, Momence, WellnessLiving, ABC Fitness, ClubReady, Daxko and Xplor. Bookings and check-ins arrive through these.
- 2
Gym ID tied to a location
In Momence, classes at a location linked to your Gym ID sync automatically, capacity included, and there's no way to exclude single classes at that location.
- 3
New profiles for unknown bookers
Momence creates a customer record when a Wellhub booker isn't already in your system. We confirm what fields your software fills in before relying on them.
- 4
Partner APIs behind the scenes
Wellhub's developer portal lists Booking, Access Control and Integration Setup APIs, but public pages don't spell out what your software receives, so we check a live booking.
- 5
Per-visit payouts, monthly
Wellhub pays a direct deposit per visit each month, shown in its payment dashboard, so value is known after the month closes.
- 6
No ad-platform connection documented
We found no Pixel, Google Ads or GA4 setting in Wellhub's partner material. The visit happens in Wellhub's app, so there's nothing on your site to tag.
Wellhub · diagnose
Where Wellhub tracking breaks, in the order we check
The usual fault isn't a missed conversion. It's Wellhub traffic quietly counted as ad results.
- 01
Count Wellhub profiles among last month's new clients
Then compare that total with the conversions Meta and Google claimed.
- 02
Check what fires on a synced Wellhub booking
Zaps, native ad integrations and booking-software webhooks are the common culprits.
- 03
Review customer-list uploads and audiences
Wellhub profiles shouldn't seed lookalikes, and dropping them into buyer exclusions hides your direct-membership offers from your likeliest upgraders.
- 04
Confirm direct bookings carry a click ID
Book from an ad-tagged URL on your own schedule, not the Wellhub app, then open that client record in your software.
- 05
Separate upgrade revenue from new acquisition
Wellhub-to-direct memberships need their own event and their own rule.
Wellhub · prove
How we prove Wellhub is out of your ad data
Run on real bookings: one through the Wellhub app, one through your own schedule from an ad-tagged link.
Source of truth
Your booking software's client and sales records split by Wellhub source or product ID, plus the check-in and payment reports in Wellhub's Partner Portal
- A Wellhub booking confirmed to fire zero Google or Meta conversions.
- A direct intro-offer booking confirmed with the click ID on the client record.
- Exactly one Meta conversion per direct purchase, deduplicated on a shared event ID.
- Direct sales reconciled against ad-reported conversions over a closed month.
- Wellhub check-ins in your software matched to the check-ins Wellhub's Partner Portal reports for the month.
- Repeated after the next month closes and after any change to your Wellhub location setup.
Wellhub · free audit
What we check in the free audit
- Count Wellhub profiles among last month's new clients
- Check what fires on a synced Wellhub booking
- Review customer-list uploads and audiences
- Confirm direct bookings carry a click ID
- Separate upgrade revenue from new acquisition
Checked against
Your booking software's client and sales records split by Wellhub source or product ID, plus the check-in and payment reports in Wellhub's Partner Portal
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Wellhub · when not to buy
When you don't need us for Wellhub
Plenty of Wellhub studios have nothing to fix.
- If you don't run Google or Meta ads, Wellhub is simply a channel, and its payout dashboard already tells you what it earns.
- If your booking software sends nothing to ad platforms and your only ad conversion is a website form Wellhub members never touch, your ad data is probably clean.
- If the whole fix is excluding one Wellhub product from a single Zapier trigger, we'll show you on the call and you can do it yourself.
- Deciding whether Wellhub is worth keeping is a margin question for your payout history, not a tracking project.
Wellhub · what we deliver
The event map for a studio on Wellhub
Intro offer lead
Trial or new-client form on your own site, captured with the Google or Meta click ID.
First class booked direct
Booked through your own schedule, not Wellhub, so it can count as a leading conversion.
Intro pack or drop-in paid
The first money event, valued from what the client actually paid.
Membership started
The conversion bidding should optimize toward, sent server-side from your records.
Wellhub booking and check-in
Tagged by Wellhub source or product ID, kept in channel reporting, excluded from every ad conversion and customer-list upload.
Wellhub member upgraded to direct
A retention event, passed to ads only when the client record already holds an ad click ID.
FAQ
Wellhub questions, answered
Usually you shouldn't. The member found you in Wellhub's app, not through your ad, and we found no Pixel or ad-platform connection in Wellhub's partner material. We report those visits as their own channel instead.
Because Wellhub bookings sync into your booking software and can trip the same new-client or booking triggers you send to Meta. Momence, for one, creates a fresh customer profile when a Wellhub booker isn't already on file.
We log it as an upgrade so you can see what Wellhub feeds your direct revenue. It's credited to an ad only if that client's record already holds an ad click ID from an earlier visit.
No. Wellhub pays per check-in through a monthly direct deposit, so the value is only settled after the month closes. Your bidding should run on direct sales with known prices.
No. Whether you run a yoga, Pilates, CrossFit, climbing or boxing studio, you can keep Wellhub and still get clean ad data; the fix is how Wellhub records are tagged and filtered in your software.
Yes. Wellhub is the former Gympass, and its US company is still Gympass US, LLC. We check for records or products labeled Gympass from before the rename and keep them out of ad conversions too.
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