MarketSharp conversion tracking: your ROI report says "Google" sold the job, and Google Ads never hears about it
A homeowner clicks your window or bath remodel ad, fills in your site's form, and Custom Lead Capture drops a lead into MarketSharp tagged with a lead source like "Google." Weeks later a rep sells the job in the living room. Google and Meta only ever saw the form fill, so they treat a gutter repair request exactly like a whole-house siding sale. We carry the click into MarketSharp and send sold jobs, with contract value, back to your ad accounts.
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MarketSharp · what breaks
What goes wrong between your ads and MarketSharp
- 01
"MarketSharp says Google is our best source. Google Ads can't tell me which campaign."
Lead source and sub-lead source are categories your team sets up, so "Google" is usually as deep as the report goes. You can't see which campaign or keyword sold, so budget drifts to whatever is cheapest per form.
- 02
"Our ads count every form fill as a win"
Google and Meta stop at the thank-you page. A ballpark-shopper and a couple ready to sign for a kitchen look identical, and Smart Bidding hunts for more cheap ones.
- 03
"Half our leads come from Angi and Porch, and the numbers blur together"
MarketSharp adds Angi, Porch and EverConnect leads automatically. If a tag or upload counts them as ad conversions, Google and Meta claim jobs they never sourced.
- 04
"Repeat homeowners show up as brand new leads"
Zapier's Submit Lead appends a new inquiry when the contact already exists. Your ad platform still logs a fresh lead, which flatters your cost per lead.
MarketSharp · the fix
What changes after we fix it — MarketSharp
Bidding learns from sold jobs
Google Ads and Meta receive the jobs your reps actually sold in MarketSharp, so they chase homeowners who sign, not homeowners who type.
Campaign-level answers in your MarketSharp reports
The click and campaign ride along on each lead, so "Google" becomes the campaign that closed the contract.
Only your ad leads in your ad numbers
Provider leads, walk-ins and referrals stay in MarketSharp's reporting and never reach Google or Meta as conversions.
MarketSharp · architecture
What MarketSharp actually lets you hook into
MarketSharp's public pages describe inbound lead routes in detail and say little about sending data out. That shapes the build.
- 1
Custom Lead Capture
MarketSharp says it connects to your website through its API, creates a lead per submission and can start your automations. We confirm whether your form can carry a click ID field.
- 2
Zapier Submit Lead
One documented action, with fields for name, phone, email, address and interests. No lead source or custom field is listed.
- 3
No Zapier triggers
Nothing in Zapier fires when a job sells, so sold results come from MarketSharp exports or whatever data access your account has. We confirm which first.
- 4
Lead-provider and call-tracking feeds
Angi, Porch and EverConnect add leads automatically, and MarketSharp says CallSource can push call details in. Each keeps its own source.
- 5
Source reporting
Revenue and marketing ROI by lead source. Useful, but it never reaches Google or Meta.
MarketSharp · diagnose
Where MarketSharp tracking breaks, in the order we check
Start at the form, because most remodelers lose the click before MarketSharp ever sees the lead.
- 01
Submit a test lead from an ad-tagged URL
Open the new MarketSharp lead and see whether the click survived.
- 02
Check how lead source gets set
Defaulted by the form, picked by a rep, or blank.
- 03
Count conversions per test lead
A site tag plus a Zapier step can both report one submission.
- 04
Find provider leads in your ad data
Angi or Porch leads counted as ad conversions inflate every number.
- 05
Compare sold jobs with reported conversions
Per contract, over a closed month, using MarketSharp as the record.
MarketSharp · prove
The QA evidence — MarketSharp
Run on live leads through your real website form and the MarketSharp account your reps sell from.
Source of truth
MarketSharp lead and job records: lead source, appointments and sold contracts with amounts, by date
- A test lead from an ad-tagged URL, with the click ID confirmed against the MarketSharp lead.
- Exactly one lead conversion per Custom Lead Capture submission in Google Ads and Meta.
- A provider lead confirmed absent from both ad platforms.
- Sold jobs matched contract by contract against Google Ads and Meta, with values.
- A sale cancelled in MarketSharp reversed in Google Ads and Meta.
- The full match repeated 30 days later.
MarketSharp · free audit
What we check in the free audit
- Submit a test lead from an ad-tagged URL
- Check how lead source gets set
- Count conversions per test lead
- Find provider leads in your ad data
- Compare sold jobs with reported conversions
Checked against
MarketSharp lead and job records: lead source, appointments and sold contracts with amounts, by date
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MarketSharp · when not to buy
When you don't need this on MarketSharp
Plenty of MarketSharp shops are better off spending the money elsewhere.
- If nearly all your leads come from Angi, Porch, canvassing or home shows, there's no ad click to track and MarketSharp's source reports already answer the question.
- If you run one small search campaign and sell a few jobs a month, matching MarketSharp's sold list against Google Ads in a spreadsheet may be enough.
- If reps don't log appointment results and sales in MarketSharp consistently, fix that first.
- If the only fault is a second tag on the page your Custom Lead Capture form redirects to, removing it is a ten-minute job and we'll tell you how.
MarketSharp · what we deliver
The event map on MarketSharp
Website lead submitted
Fired once when your form posts through Custom Lead Capture, with the click ID kept on our side and, where possible, on the lead.
Call lead from the ad
Calls from ad-swapped numbers, tied back to the click before the record lands in MarketSharp.
Appointment set
A leading signal for bidding, taken from MarketSharp once your schedulers record the appointment there.
Appointment run
The rep actually sat down with the homeowner, so no-shows stop looking like progress. We confirm your team records this in MarketSharp first.
Job sold
The main conversion, valued at the contract amount and sent to Google Ads and Meta from your MarketSharp records.
Excluded on purpose
Angi, Porch and other provider leads, repeat-customer inquiries and service calls never count as ad conversions.
Written guarantee
95%+ tracking accuracy
Measured against MarketSharp lead and job records: lead source, appointments and sold contracts with amounts, by date. Miss it and we keep working at no cost.
From $400 · See packages
FAQ
MarketSharp questions, answered
Not that MarketSharp documents publicly. Its integrations page lists lead providers, call tracking, estimating, financing and QuickBooks, with no ad platform, so sold jobs reach Google and Meta through offline uploads we set up.
No. It tells you a source like "Google" sold jobs, but Google Ads never receives that, so its bidding still optimizes for form fills. You want both.
Not unless someone built it to. We test with a tagged click, then store it on the lead or in your first-party container keyed to the homeowner's email and phone.
No. MarketSharp adds them automatically, but they didn't come from your ads, so they stay in MarketSharp reporting and out of Google and Meta.
Because in-home sales run long, we also report appointment set and run. Google's and Meta's upload windows decide how late a sale can count, so we tune timing to your close.
Usually, but Meta's CRM integration wants its lead ID stored, and the Zapier Submit Lead action doesn't list a field for it. We check where it can live before promising anything.
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See which ads are selling your MarketSharp jobs
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