Your ads fill Orbund with inquiries. Google can't tell which ones signed an enrollment agreement.
Career colleges, trade schools and cosmetology programs run admissions in Orbund: the contact form, the branded application and the e-signed enrollment agreement all end up there. Google Ads and Meta see the form fill on your website and nothing after it, so they keep buying inquiries that never apply. We carry the ad click into the Orbund record and send signed enrollments back as the conversion.
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Orbund · what breaks
What goes wrong with Orbund
- 01
Google thinks every inquiry is a student
The ad gets credit for the Orbund contact form. Whether that person signs an enrollment agreement weeks later never reaches Google, so Smart Bidding chases cheap inquiries from people who were never going to start your cosmetology, clinical or trade program.
- 02
The click disappears at the CRM handoff
Schools that work inquiries in LeadSquared keep them there until the prospect converts, then sync the record into Orbund as a student. HubSpot, Salesforce, Velocify and Ynot handoffs need the same check: if source isn't in that mapping, the student arrives with no trace of the ad that found them.
- 03
Reminders finish applications your ads started
Orbund sends reminders to applicants who leave the branded application incomplete. When one of those reminders brings them back days later, the finished application can look like email or direct traffic, and the campaign that started it gets no credit.
- 04
Tuition and salon money inflating ad revenue
Payments post to student ledgers through Authorize.Net, PayPal and other processors, and cosmetology schools with salon services take client reservations through Acuity. A purchase event on those reports a student's installment or a Saturday haircut as ad revenue.
Orbund · the fix
What changes — Orbund
Bidding learns from enrolled students
The signed enrollment agreement becomes the main conversion in Google Ads and Meta, valued at the program's tuition, so spend shifts toward campaigns that fill seats.
Every enrollment traced to its ad
The click ID rides with the record from the first inquiry, through any upstream CRM, into Orbund, so you see cost per enrolled student by campaign and program.
Only new students count as acquisition
Installments, recurring payments, salon services and returning continuing-ed registrants are excluded, so return on ad spend reflects new enrollments only.
Orbund · architecture
What Orbund actually lets you hook into
Orbund's help center sits behind a customer login, so anything not on its public pages is treated as a check on your account.
- 1
Drag-and-drop marketing and contact forms
Documented. Confirm whether yours embed on your site or load from an Orbund page, and whether a hidden field can hold the click ID.
- 2
Branded application forms with e-signed enrollment agreements
Documented, with reminders for incomplete applications. These milestones become the conversions.
- 3
Admissions CRM integrations
Orbund lists HubSpot, LeadSquared, Salesforce, Velocify and Ynot. Check which fields travel when a record syncs, especially source.
- 4
Custom reports, SQL queries and scheduled reports
Documented. A scheduled report of signed agreements and status changes is the fallback for offline conversion uploads.
- 5
No ad platform connection
Its published partner list covers LMS, payment, financial aid, SMS, scheduling and sign-on partners, and the career-school page names admissions CRMs. Nothing is listed for Google Ads, GA4, Google Tag Manager or Meta.
Orbund · diagnose
Where Orbund tracking breaks, in diagnostic order
Start at the inquiry form, because if the click never lands on the Orbund record, nothing downstream can be matched.
- 01
Find where the inquiry form actually lives
On your site, in an embed, or on an Orbund-hosted page, and what your Google tag sees when it's submitted.
- 02
Submit a test inquiry from an ad-tagged URL
Open the resulting record and check for the click ID and source.
- 03
Follow the record through the CRM sync
If inquiries start in LeadSquared or HubSpot, confirm the source survives the move into Orbund.
- 04
Compare signed agreements with reported conversions
Per student, over a closed month.
- 05
Check what fires on portal payments and salon bookings
Any purchase event there inflates return on ad spend.
Orbund · prove
The QA evidence — Orbund
Run on a real inquiry through your live website and a real application in Orbund, not a staff-entered test record.
Source of truth
Orbund admissions and student records: inquiries, submitted applications, signed enrollment agreements and status changes by date and program
- One inquiry from an ad-tagged URL, with the click ID confirmed on the Orbund record.
- The same click ID confirmed after the record passes through your admissions CRM, if you use one.
- Exactly one conversion per signed enrollment agreement in Google Ads and Meta, with a shared event ID.
- A portal tuition payment and a salon booking confirmed absent from every ad conversion.
- Signed agreements matched student by student across a fully closed month.
- Repeated 30 days later and after the next cohort start.
Orbund · free audit
What we check in the free audit
- Find where the inquiry form actually lives
- Submit a test inquiry from an ad-tagged URL
- Follow the record through the CRM sync
- Compare signed agreements with reported conversions
- Check what fires on portal payments and salon bookings
Checked against
Orbund admissions and student records: inquiries, submitted applications, signed enrollment agreements and status changes by date and program
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Orbund · when not to buy
When you don't need this on Orbund
Plenty of schools on Orbund have no ad tracking problem worth paying to fix.
- If your seats are filled through corporate or government training contracts rather than individual applicants, ad attribution won't change your enrollment plan.
- If your admissions CRM already uploads enrolled leads to Google Ads with the click attached, keep the fix there.
- If you start a small cohort a few times a year and your admissions rep can name every student's source, a spreadsheet is enough.
- If you don't run Google or Meta ads, or only brand campaigns, there's little for bidding to learn.
Orbund · what we deliver
The event map on Orbund
Inquiry submitted
From your Orbund marketing or contact form, with the click ID and program of interest attached.
Application submitted
Fired when the branded application is completed, not when it's opened. Stalled starts stay out.
Enrollment agreement signed
The main conversion, valued from the program's tuition rate in Orbund.
Student started
Taken from the student's status change in Orbund, so day-one no-shows show up in your cost-per-start reporting instead of counting as wins.
Continuing-ed registration paid
Its own purchase event with the course price, kept apart from program enrollments.
Excluded
Portal tuition payments, recurring installments, Acuity salon bookings and walk-ins entered by staff without an ad click.
Written guarantee
95%+ tracking accuracy
Measured against Orbund admissions and student records: inquiries, submitted applications, signed enrollment agreements and status changes by date and program. Miss it and we keep working at no cost.
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FAQ
Orbund questions, answered
Not according to its published partner list, which covers LMS, payment, financial aid, SMS and admissions CRM partners. We connect it by storing the ad click on the Orbund record and sending enrollment milestones from there.
It depends on how the form sits on your site and whether it accepts a hidden field, which Orbund's public pages don't say. We test it with a live inquiry; if it can't, we capture the click on your site and attach it when the record is created.
Usually both: the CRM sends inquiries and qualified leads, Orbund sends signed agreements and starts, joined on the same lead record so nothing counts twice.
The signed enrollment agreement, valued by program, is what your ads should optimize toward. Inquiries and submitted applications stay as earlier signals, which matters when a school enrolls too few students a month for bidding to learn from agreements alone.
No. Only the click ID, a hashed email or phone where you allow it, the event name and a value leave Orbund. Grades, attendance and financial aid stay where they are.
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