Your BuildOps pipeline knows which ads won contracts. Google and Meta don't.
Your ads fill the website form, but the deal that matters is won weeks later inside BuildOps, after a site walk, a quote and a signature. BuildOps doesn't document any Google Ads, GA4 or Meta connection, so none of that ever reaches the ad platforms. We keep the ad click attached to each inquiry and send qualified opportunities, signed contracts and paid invoices from your BuildOps records back to Google Ads and Meta.
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BuildOps · what breaks
What goes wrong between your ads and BuildOps
- 01
Google Ads counts every form fill as a win
A tenant reporting a warm office, a job seeker and a facilities director asking for a maintenance agreement bid all count the same. Bidding chases whoever fills forms cheapest, because nothing from BuildOps tells it which one became an account.
- 02
"I can't tell which ads turned into service agreements"
The click lives on your website. The prospect gets keyed into CRM+ later, often under the property manager's company name, and BuildOps doesn't document a place for the click. The trail ends at intake.
- 03
Existing-account work makes ads look better than they are
Pull-through quotes spotted on service visits and work orders synced in from ServiceChannel are real revenue, but they come from customers you already have. Counted against ad spend, they hide campaigns that never brought in a new building.
- 04
The contract lands long after the click
Commercial deals sit in pipeline stages while budgets get approved. Google Ads only credits a conversion inside its click-through window, 30 days unless you change it and 90 at most, so a contract that closes later never gets tied to the ad that started it.
BuildOps · the fix
What changes after the fix — BuildOps
Bidding trained on qualified commercial opportunities
An opportunity reaching the CRM+ stage you choose, such as the one that needs budget and hours filled in, goes back to Google Ads and Meta within days of the inquiry.
Ad spend tied to signed contracts and first payments
Closed Won amounts and paid invoices report against the campaign that brought the prospect in, so you can compare cost per signed service agreement by campaign.
New accounts separated from existing ones
Only accounts that started as CRM+ prospects count. Pull-through quotes, preventative maintenance visits and ServiceChannel orders stay in BuildOps reporting, out of acquisition numbers.
BuildOps · architecture
What BuildOps actually lets you hook into
BuildOps' documented integrations are back office first and marketing not at all.
- 1
No ad or analytics connections documented
Its integrations page lists ERP and accounting, field tools, payroll and procurement. Google Ads, GA4, Google Tag Manager, Meta, Zapier and webhooks aren't on it.
- 2
No public lead form documented
Inquiries start on your website or phone line, so that's where the click has to be caught and stored.
- 3
CRM+ pipeline stages and required fields
Custom pipelines with per-stage confidence, and fields like budget and hours that must be filled before a deal advances. That gives a clean qualification checkpoint.
- 4
Quote to Contract and Closed Won
Signed quotes convert to jobs, projects or service agreements, and new accounts move from Prospect to active when a deal is won.
- 5
Payments+ and the accounting sync
Invoice emails carry a Pay Now button for card or ACH, and Payments+ records sync to QuickBooks, Sage Intacct or NetSuite. Paid status can be read from BuildOps or from your books.
- 6
Exports and API: confirm per account
BuildOps says custom setup is scoped at onboarding. We confirm what your account can export or reach by API before choosing between an automated feed and a scheduled upload.
BuildOps · diagnose
Where BuildOps tracking breaks, in the order we check
The break is usually at intake, so we start on your website and work toward the signed contract.
- 01
What Google Ads and Meta count today
Usually a thank-you page or a click-to-call, with no link to any BuildOps outcome.
- 02
Whether the click ID survives your form and calls
Click an ad-tagged link to your own quote form, submit it, and see whether the gclid or fbclid was stored anywhere.
- 03
How inquiries become CRM+ prospects
Who keys them in, under which company and property, and whether a field can hold the source.
- 04
Whether won deals can leave BuildOps
Custom reports, an export, or the accounting sync: dates, amounts and contacts are what the match needs.
- 05
Whether existing-account work can be filtered out
Pull-through quotes and ServiceChannel orders need a marker, or they inflate return on ad spend.
BuildOps · prove
The QA evidence — BuildOps
Run on a real inquiry from your live website through to a CRM+ record, not on a sandbox account.
Source of truth
BuildOps CRM+ opportunities (stage, Closed Won date and amount) and BuildOps invoices and payments, cross-checked with your accounting system
- A quote request sent from an ad-tagged URL, with its gclid or fbclid visible in the first-party record.
- That inquiry matched to its CRM+ prospect by email or phone.
- A stage change and a Closed Won deal each received once in Google Ads and Meta, with one event ID.
- Pull-through and ServiceChannel work confirmed absent from the ad conversions.
- Won opportunities reconciled against each platform over a closed window.
- Rechecked a month later, and again whenever someone adds or renames a CRM+ pipeline stage.
BuildOps · free audit
What we check in the free audit
- What Google Ads and Meta count today
- Whether the click ID survives your form and calls
- How inquiries become CRM+ prospects
- Whether won deals can leave BuildOps
- Whether existing-account work can be filtered out
Checked against
BuildOps CRM+ opportunities (stage, Closed Won date and amount) and BuildOps invoices and payments, cross-checked with your accounting system
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BuildOps · when not to buy
When you don't need this on BuildOps
Plenty of commercial contractors run BuildOps well and get little from ad attribution.
- If new work comes mostly from GC bids, ServiceChannel, RFP portals or referrals and ads are a small line item, a quarterly pipeline review is enough.
- If you run one small search campaign and can tie every inquiry to an opportunity by hand, keep doing that.
- If your call tracking already sends qualified calls to Google Ads and only the form is broken, that's a smaller fix and we'll scope it that way.
- If prospects aren't being entered into CRM+ consistently yet, fix that habit first; there's nothing to match against without it.
BuildOps · what we deliver
The event map on BuildOps
Website inquiry or tracked call
Captured on your site with the Google or Meta click ID, before anything reaches BuildOps.
Prospect created in CRM+
Matched to the inquiry by contact email or phone, confirming the lead was real.
Qualified opportunity
Fires when the deal reaches the pipeline stage you name, with its stage amount.
Quote signed
Customer signature captured through Quote to Contract, valued at the quoted price.
Closed Won
The main money event, valued at the opportunity amount once it converts to a service agreement or project.
First invoice paid
From Payments+ or your accounting sync. Excluded throughout: pull-through work, ServiceChannel orders, recurring maintenance and repeat accounts.
Written guarantee
95%+ tracking accuracy
Measured against BuildOps CRM+ opportunities (stage, Closed Won date and amount) and BuildOps invoices and payments, cross-checked with your accounting system. Miss it and we keep working at no cost.
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FAQ
BuildOps questions, answered
Not according to BuildOps' own integrations page, which covers accounting and ERP, field tools, payroll and procurement. Results reach the ad platforms through an offline conversion feed built from your BuildOps records.
The CRM+ pages we reviewed don't describe a lead source field. We check your account for a custom field; if there isn't one, the click stays in a first-party record keyed to the contact and gets matched when the prospect appears.
Yes, if it gets an earlier signal. Google Ads credits conversions for up to 90 days after the click, so we send a qualified pipeline stage within days of the inquiry as the main goal and add Closed Won value when it lands inside that window.
No. They arrive from clients already sending you work through ServiceChannel, which syncs with BuildOps both ways, so they didn't come from an ad click and would make every campaign look profitable.
Usually one habit: entering the contact's email or phone on the prospect so it can be matched. Pipelines, quoting and dispatch stay as they are.
Commercial HVAC and mechanical, refrigeration, plumbing, electrical, and fire and life safety contractors who run BuildOps and advertise to facility and property managers.
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Free · 30 min
Find out which ads win BuildOps contracts
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