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PorchDirectories and marketplaces

Can't tell if Porch or your Google ads signed that remodel? We'll separate them.

You're a remodeler, window installer or painter paying Porch to reach homeowners, and those jobs land in the same CRM as your Google Ads and Meta leads. Porch hands you each request by email, text or a forwarded call, so there's no ad click to match. We tag every Porch lead as Porch on arrival, keep those jobs out of the conversions your campaigns learn from, and put Porch's cost per signed job next to your ads'.

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By Ariful IslamHow Porch works ↓

Porch · what breaks

What goes wrong when you buy Porch leads and run ads

  1. 01

    "I can't tell whether Porch or Google got me that job"

    Porch requests arrive as an email, a text or a call, and the office retypes them into the CRM with the source blank or guessed. Your Porch spend and your ad budget both get judged on gut feel.

  2. 02

    "Google says it's crushing it, but half those jobs came from Porch"

    Send every signed job to Meta, or to Google's enhanced conversions for leads, matched on phone and email, and any Porch homeowner who also interacted with your ads can be counted as an ad win. Bidding then learns from jobs Porch sold you, and your ad budget gets credit it didn't earn.

  3. 03

    "Porch calls are ringing my ad tracking number"

    Porch's Pro terms say the number it lists for you may be a Porch call-forwarding line. If that line forwards to a tracking number from your ad campaigns or call-tracking pool, Porch calls can show up as ad calls and inflate what your ads look like they produce.

  4. 04

    "My Porch close rate is dragging down the whole report"

    Porch's terms say each request has a limited number of response slots, first come, first served, so you're often competing for the homeowner. Blend those leads with your ad leads and neither close rate means anything, so you can't tell whether to raise ad spend or cut Porch.

Porch · the fix

What changes once Porch is tracked properly

  • Every lead carries one source from day one

    Porch, Google Ads, Meta or other, set automatically when the lead is created, not argued about at month-end.

  • Your ad platforms learn only from ad customers

    Offline conversions go out only for leads with a stored click ID, so a Porch kitchen remodel never trains your bidding.

  • A straight answer on whether Porch pays

    Cost per signed job from Porch next to Google and Meta, pulled from your own CRM and Porch purchase history.

Porch · architecture

What Porch actually lets you hook into

Porch is a lead marketplace, not a website tool, and we found no tag or pixel option on its pro pages or in its Pro terms. These are the hooks documented by Porch and its CRM partners.

  1. 1

    Email and text lead notifications

    Porch says pros can opt in to leads delivered by email and text, the most dependable trigger for tagging a lead as Porch.

  2. 2

    Direct phone call leads

    Porch offers call leads, and its Pro terms say your listed number may be a Porch forwarding line whose calls can be recorded. We check where it forwards.

  3. 3

    Builder Prime's Porch import

    Builder Prime documents a Porch integration that imports leads automatically with lead source attribution.

  4. 4

    API, webhook or Zapier: confirm first

    We found none on Porch's pro pages, so we confirm with your Porch rep before planning around one.

  5. 5

    Spend from your Porch account

    Individual purchases, a monthly budget and lead credits, which Porch's terms say expire after three months. We pull it monthly for cost per signed job.

Porch · diagnose

Where Porch attribution breaks, in the order we check

Start with the phone number, because a Porch call landing on an ad-tracking line corrupts both reports at once.

  1. 01

    Which number Porch forwards to

    And whether that number belongs to a Google Ads campaign or a call-tracking pool.

  2. 02

    How Porch leads reach the CRM

    Automatic import, forwarded email or retyped by hand, and whether the source survives each route.

  3. 03

    What your offline conversion upload includes

    Every signed job, or only the ones carrying a click ID.

  4. 04

    What your CRM sends Meta

    Stage events matched on phone and email can claim Porch homeowners as ad results.

  5. 05

    Whether Porch spend is in the report at all

    Budget, on-demand purchases and credits, so cost per job isn't flattering Porch by omission.

Porch · prove

How we prove Porch stays out of your ad results

Run on real Porch and ad leads in the same week, never on a test entry typed into the CRM.

Source of truth

Your CRM job records plus your Porch purchase history: every Porch request bought, every ad lead captured, and which ones became signed jobs

  • A live Porch email or text lead lands in the CRM tagged Porch with no manual edit.
  • A forwarded Porch call is logged as Porch, not as a Google Ads call.
  • An ad form fill shows its GCLID on the CRM record.
  • A signed Porch job is confirmed absent from Google Ads and Meta conversions.
  • A signed ad job appears exactly once in each platform, with contract value.
  • Cost per signed job by source reconciled for a fully closed month.
  • Repeated 30 days later and after any change to how Porch delivers your leads.

Porch · free audit

What we check in the free audit

  • Which number Porch forwards to
  • How Porch leads reach the CRM
  • What your offline conversion upload includes
  • What your CRM sends Meta
  • Whether Porch spend is in the report at all

Checked against

Your CRM job records plus your Porch purchase history: every Porch request bought, every ad lead captured, and which ones became signed jobs

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Porch · when not to buy

When you don't need this for Porch

Plenty of contractors buying Porch leads don't need a tracking project.

  • If Porch is your only paid lead source and you don't run Google or Meta ads, a source column in your CRM does the job.
  • If Builder Prime's Porch import already tags the source and you don't upload offline conversions, we'll likely confirm it and step back.
  • If you're only deciding whether to keep Porch, last quarter's Porch purchases against signed jobs in a spreadsheet will answer it.
  • If you sign too few ad jobs for Google or Meta to learn from, fix lead follow-up first and come back to tracking later.

Porch · what we deliver

The event map when Porch sits beside your ads

  • Porch request received

    Logged with source Porch and the route (email, text or call). Reporting only.

  • Porch homeowner contacted

    Timestamped outreach: the record behind a Connection Guaranteed credit, which Porch ties to meeting its outreach requirements, and evidence for an invalid-lead return.

  • Ad lead captured

    A form fill or tracked call from Google or Meta, with the GCLID or fbclid saved on the CRM record.

  • Estimate booked

    Counted per source, so you see where Porch leads stall.

  • Job signed

    Sent to Google Ads and Meta with contract value only when the source is an ad.

  • Returned, invalid or lost

    Porch requests credited back for a dead number or duplicate come out of the cost-per-job math.

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FAQ

Porch questions, answered

Not that we've found. Porch passes the homeowner's request to you by email, text or phone, so your tags never see it. Porch gets tracked as its own source inside your CRM.

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