Lighthouse 360 keeps the schedule full. Your ads still can't tell which patients were new.
Lighthouse 360 texts and emails your existing patients about recall, past-due care, open slots and reviews, and its Online Booking takes new and existing patients alike. Google Ads and Meta can't tell a family back for a cleaning from a stranger who found you through an ad. We tie each first visit in your practice software to the click or call that started it, and keep Lighthouse's recall work out of your acquisition numbers.
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Lighthouse 360 · what breaks
What goes wrong with Lighthouse 360 and your ads
- 01
Google Ads says we got new patients, but the front desk knows them
Lighthouse's Online Booking is open to existing patients too. A long-time patient who searches your practice name, taps your brand ad and books a cleaning counts as an ad conversion, so cost per new patient looks far better than it really is.
- 02
Our reactivation emails make the ads look brilliant
Lighthouse automatically messages dormant patients about past-due care. When one skips the link, searches your name, taps your brand ad and books, Google takes credit for a patient your recall program already won back, and you pay for the click.
- 03
We can't see which campaign booked the appointment
Lighthouse's public feature and support pages describe no Google Ads, GA4 or Meta Pixel setting for Online Booking. Unless someone wired it up by hand, your ad platforms see the click and nothing after it, so Smart Bidding optimizes toward clicks instead of booked patients.
- 04
Every ad call rings the same number as everyone else
PhoneSight lets you port your existing practice number and ties calls to your practice software. Lighthouse doesn't document tracking numbers or marketing-source attribution, so a call from an expensive implant click looks exactly like a patient confirming Tuesday, and you can't tell which ads make the phone ring.
Lighthouse 360 · the fix
What changes after we fix it — Lighthouse 360
New patients counted apart from your existing families
Every booking and call is checked against your PMS. Only true first visits count toward acquisition. Recall and reactivation stay credited to Lighthouse, where they belong.
Each first visit traced to the ad that started it
Click IDs are saved when the patient lands on your site and joined to the PMS record later, so you can see which campaign, keyword or ad set fills chairs.
Google and Meta learn from patients who showed up
Kept first appointments go back to Google Ads and Meta through a first-party server container, so campaigns chase patients who sit in the chair.
Lighthouse 360 · architecture
What Lighthouse 360 actually gives you to hook into
Built from Lighthouse's own public pages. Its resources portal sits behind a client login, so anything it may add gets confirmed on your account.
- 1
PMS sync every 10 minutes
Lighthouse says it syncs with your practice software every 10 minutes. That makes the PMS, not Lighthouse, the record we report from.
- 2
Online Booking
Documented for new and existing patients, around the clock. How it sits on your site and whether it can fire a tag isn't public, so we test it with a live booking.
- 3
No documented ad or analytics connection
No Google Ads, GA4, Tag Manager or Meta Pixel setting appears in Lighthouse's public material. We check your portal and with support before ruling it out.
- 4
PhoneSight phones
Internet phones that integrate with your practice software and support porting your current number. Lighthouse doesn't document call tracking or source reporting, so ad calls need their own number.
- 5
WebMD and Vitals profiles
Lighthouse sells Enhanced Profiles on these directories alongside Online Booking. Patients who find you through a WebMD or Vitals listing came from the directory, not your ads, so those bookings get their own label.
Lighthouse 360 · diagnose
Where Lighthouse 360 tracking breaks, in diagnostic order
Start with who's booking. On a Lighthouse practice, the first thing we rule out is existing patients being counted as new ones.
- 01
Find out what Google Ads currently calls a conversion
A booking page view, a button click and a call over a set length are the usual suspects.
- 02
Book once from an ad-tagged URL
Note which domain the booking happens on and whether any tag fires or the click ID survives.
- 03
Match last month's conversions to the PMS
Count how many were patients you'd already seen.
- 04
Check the phone path
If your main number now lives on PhoneSight, see whether ad calls can be told apart at all.
- 05
Overlay recall and campaign sends
Spikes in ad conversions the day after a Lighthouse email blast usually mean recalled patients are booking through brand search.
Lighthouse 360 · prove
The QA evidence — Lighthouse 360
Run on a real booking and a real call from a tagged ad, never from inside the Lighthouse portal.
Source of truth
The new-patient first visits in the PMS that Lighthouse 360 syncs with, checked against Lighthouse's own booking and campaign history
- One online booking from an ad-tagged URL, with the click ID confirmed on the matching record.
- One test call from a tracked ad number, ringing through to PhoneSight or your current phones.
- Exactly one conversion per new patient in Google Ads and Meta, shared event ID confirmed.
- Returning-patient and recall bookings confirmed absent from acquisition conversions.
- Kept first visits matched patient by patient across a fully closed window.
- The match repeated 30 days later and after any Lighthouse or PMS update.
Lighthouse 360 · free audit
What we check in the free audit
- Find out what Google Ads currently calls a conversion
- Book once from an ad-tagged URL
- Match last month's conversions to the PMS
- Check the phone path
- Overlay recall and campaign sends
Checked against
The new-patient first visits in the PMS that Lighthouse 360 syncs with, checked against Lighthouse's own booking and campaign history
Free30 minutesNo obligation
Lighthouse 360 · when not to buy
When you don't need this with Lighthouse 360
Plenty of Lighthouse practices don't, and we'll say so on the call.
- If you don't run paid ads and use Lighthouse for reminders, recall and reviews, there's nothing here to fix.
- If your only campaign is brand search and nearly every booking is an existing family, Lighthouse's recall results tell you more than ad attribution will.
- If Google Ads already imports new-patient first visits from your PMS and the counts match, leave it alone.
- If new patients only reach you by phone and your call tracking already sends ad calls to Google Ads with click data that matches the PMS, there's little left to fix beyond Online Booking.
Lighthouse 360 · what we deliver
The event map around Lighthouse 360
Booking entry clicked
The Book Online button or link on your site, with the landing click ID stored first-party. Diagnostic only.
Online booking submitted
Captured wherever Lighthouse's booking flow allows it after testing, flagged new or returning, sent once with a shared event ID.
Ad call connected
From a tracking number that forwards into PhoneSight or your current line, so your phones and call pop keep working.
First appointment on the PMS calendar
The scheduled new-patient visit in Dentrix, Eaglesoft, Open Dental or your other supported system. Leading indicator.
New patient seen
The money event: a kept first visit, matched to its click or call and uploaded to Google Ads and Meta.
Excluded on purpose
Continuing-care recall, past-due reactivation, email campaign clicks, Fill-In slots, two-way text bookings, review requests and FastTrack forms.
Written guarantee
95%+ tracking accuracy
Measured against The new-patient first visits in the PMS that Lighthouse 360 syncs with, checked against Lighthouse's own booking and campaign history. Miss it and we keep working at no cost.
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FAQ
Lighthouse 360 questions, answered
Not that its public pages show. Lighthouse's feature and support material describes no Google Ads, GA4, Tag Manager or Meta Pixel setting, so we check your portal and test a live booking before relying on anything.
Usually because existing patients book through Online Booking or call after clicking a brand ad, often right after a Lighthouse recall or reactivation message. Matching conversions to first visits in the PMS removes them.
No. They're retention wins your Lighthouse subscription already earned. Counting them teaches Google and Meta to find people who were coming back anyway.
PhoneSight is an internet phone system that integrates with your practice software, not a call tracking tool, and Lighthouse doesn't document source attribution. A tracking number for ad traffic that forwards into your existing line fills that gap.
No. Reminders, recall and reviews keep running as they do now. We read first-visit data from the PMS and send only the conversion and hashed contact details, never treatment information.
General and family dentists, cosmetic and emergency dentists, pediatric offices, orthodontists, endodontists and periodontists who run Google or Meta ads while Lighthouse handles patient messages.
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Booking tools beside Lighthouse 360, and what their bookings feed
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- FlodeskYour Flodesk list grows every week. Your ads can't tell you which clicks did it.
- Constant ContactYour ads fill your Constant Contact list. Your ad accounts can't tell which ones paid off.
- SimpleTextingYour ads fill the SimpleTexting list. Google Ads can't tell which ones did it.
- Square MarketingSquare says your emails made the sale. Your ad account says nothing happened.
- ServiceTitan Marketing ProServiceTitan shows which jobs paid. Google Ads is still bidding on 60-second calls.
- DemandforceDemandforce fills your schedule. Your ads take credit for the recalls.
- KlaviyoYour Klaviyo popup signs people up every day. Google Ads still says zero conversions.
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Find out which Lighthouse 360 bookings your ads really earned
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