Justia conversion tracking: see which cases your placement signs, not just its page views
You pay for a Gold or Platinum placement on Justia, you run Google Ads, and Justia's monthly report shows impressions and page views but no signed cases. Justia clients call the number on your profile, email you through a form on lawyers.justia.com or talk to Justia Chat, and none of that touches your website tags. We give every Justia contact its own source, keep those cases out of what your ads bid on, and show Justia's cost per signed case next to Google's and Meta's.
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Justia · what breaks
What goes wrong when Justia and your ads both send clients
- 01
"Justia sends us traffic, but does it sign anyone?"
Justia's placement report counts profile impressions and page views. It doesn't count calls, emails or cases, so you renew a Platinum spot on faith or cancel one that was quietly paying for itself.
- 02
Your Justia profile shows a number your ads also claim
If the Call button on your Justia profile dials a tracking number your call-tracking tool files under Google Ads, or your team uploads every signed caller as an ad conversion, Justia callers get credited to your ads. Bidding then learns from people the ads never reached.
- 03
Justia emails never reach your intake software
The Email button opens a form hosted on lawyers.justia.com, and Justia Chat sends leads to an inbox. Those people rarely get a source or a signed status, so Justia's results never show up in your reports.
- 04
Google Ads claims cases that started on Justia
Someone clicks your ad, leaves, finds you on Justia a week later and calls. If you upload signed cases matched by email or phone, Google can tie that client back to the old click and count the case for a keyword, so your budget drifts toward searches that didn't produce it.
Justia · the fix
What changes once Justia is tracked properly
Justia contacts are labeled the moment they arrive
Profile calls, contact-form emails, chat leads and Ask A Lawyer inquiries carry a Justia source in your intake records, by practice area and metro.
Your ads bid only on cases they produced
A retainer reaches Google Ads or Meta only when its intake record holds that platform's click ID. Justia-sourced cases are reported to you and kept out of bidding.
A real answer at renewal time
Each Justia placement gets cost per consultation and cost per signed case from your own records, side by side with Google Ads and Meta.
Justia · architecture
What Justia actually lets you hook into
Justia publishes marketing pages, not developer docs. These are the pieces it describes and the gaps we test on your account.
- 1
Profile in the Justia and LII directories
Justia says listed profiles also appear in the Legal Information Institute directory. Listings show Website, Email and Call buttons: two sites, three contact paths.
- 2
Monthly placement report
Placements include a monthly report of profile impressions and page views. That's exposure, not contacts; Justia says placements aren't a lead-generation service.
- 3
Justia Chat and the profile contact form
Connect Pro and premium placements add a profile contact form and Justia Chat, an AI assistant that delivers leads to your inbox. We route that inbox into intake.
- 4
Justia Elevate websites
Justia's WordPress platform on your own domain, with GA and Search Console access, and contact forms Justia says can connect to Clio, Lead Docket, Lawmatics, Litify or Zapier. Confirm you can add Tag Manager and that Justia Chat fires an event it can hear.
- 5
Amplify call tracking
Justia's PPC service includes call tracking at the Advance tier, by ad, campaign or keyword. Confirm you own the Google Ads account and that those calls carry a click ID.
- 6
No pixel or API on profiles
We found no documented way to put a Google tag or Meta Pixel on a Justia profile, and no public API or Zapier connector for directory leads.
Justia · diagnose
Where Justia tracking breaks, in the order we check
Start with the phone number, because a shared line can feed Justia callers straight into your Google Ads conversions.
- 01
Which number your Justia profile shows
A number your call tracking or Google Ads also counts is the most damaging fault.
- 02
Where contact-form emails and chat leads end up
An attorney's personal inbox means no source and no outcome.
- 03
Whether your profile's website link is tagged
On live listing pages, some firms' website links carry UTM tags and others don't.
- 04
Which retainers go back to Google Ads and Meta
All of them, or only records holding that platform's click ID.
- 05
Who owns the ad account and call tracking
If Justia runs Amplify for you, check admin access before changing anything.
Justia · prove
The QA evidence — Justia
Run on your live Justia profile, real inbox leads and real signed cases, not on test records.
Source of truth
Justia contact-form emails and Justia Chat leads in your inbox plus calls to your Justia profile number, matched to intake records and signed retainers
- A test call from your Justia profile's Call button, logged in intake as Justia.
- A test message through the lawyers.justia.com form, logged in intake within one business day.
- Zero Justia calls among Google Ads call conversions over a closed week.
- A click on your profile's website link showing as Justia in GA4.
- Every signed case uploaded to Google Ads or Meta checked for a click ID.
- Repeated 30 days later and whenever your placement or profile number changes.
Justia · free audit
What we check in the free audit
- Which number your Justia profile shows
- Where contact-form emails and chat leads end up
- Whether your profile's website link is tagged
- Which retainers go back to Google Ads and Meta
- Who owns the ad account and call tracking
Checked against
Justia contact-form emails and Justia Chat leads in your inbox plus calls to your Justia profile number, matched to intake records and signed retainers
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Justia · when not to buy
When you don't need this for Justia
Many firms on Justia only have a free profile, and that rarely needs a project.
- If you have a free profile, buy no placement and run no ads, there's no spend to justify and nothing for ad platforms to learn wrongly.
- If Justia sends a handful of emails a month, a Justia column in your intake spreadsheet is enough.
- If your profile already uses its own number and you don't upload signed cases to Google Ads or Meta, leave it alone.
- If a shared profile number is your only problem, swapping it is a profile edit or a request to your Justia rep, and we'll say so on the call.
Justia · what we deliver
The event map for Justia leads
Call from your Justia profile
Logged as a Justia lead through a number used only on Justia, never counted as a Google Ads or Meta conversion.
Contact-form email or Justia Chat lead
Moved from the inbox into your intake software with a Justia source, the practice area and the date.
Visit from Justia or LII to your website
Tagged as Justia in GA4 through campaign parameters on your profile's website link, so a form fill after it isn't credited to paid search.
Consultation booked
The qualified stage, recorded per source from your intake records for personal injury, criminal defense, family law, immigration and the rest.
Retainer signed
The money event. Uploaded to Google Ads or Meta only with that platform's click ID on the record; Justia cases reported, not uploaded.
Excluded: existing clients, repeat callers, wrong practice area
Counted once or dropped, so neither Justia's numbers nor your ad conversions get padded.
FAQ
Justia questions, answered
We found no documented way to do it. Justia leads are measured through a Justia-only number, tagged website links and the emails and chat leads Justia sends you, joined to your intake records.
Justia says placements include a monthly report of profile impressions and page views across Justia and LII, and that a placement isn't a lead-generation service. Contacts and signed cases have to come from your own records.
No. Send Google only the retainers whose intake record holds a GCLID. A case that began with a Justia profile call tells Smart Bidding a keyword worked when your directory listing did the work.
The Email button on a listing opens a form on lawyers.justia.com, and the message arrives by email. We route those emails into intake so each one gets a source and an outcome.
Maybe not, if you own the Google Ads account, see calls by keyword, and signed cases flow back with click IDs. The audit checks those three things.
That varies by metro and practice area, so we answer it with your numbers: placement spend and ad spend for one closed month, each divided by the retainers that channel signed in that month.
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