8 pages
Wound, Burn, Prosthetics & Orthotics: how to run google ads in a health business, without getting suspended
Health is not one advertising problem, it is three stacked: a policy gate that decides whether you may advertise at all, a measurement problem that HIPAA turns into a disclosure risk, and the consult-is-not-the-sale correction that every clinic learns the expensive way. These playbooks are written per vertical — hand-authored clinics, the full health taxonomy, the businesses next to health, and the body part that hurts — because a dermatologist and a dialysis centre share a regulator and nothing else.
Find your vertical, read the policy gate first, then work down. If it says you cannot advertise, believe it before you spend anything.
Amputee Clinic
Google Ads for amputee clinic: the build order
Keywords, negatives, ad groups and the weekly routine for amputee clinic. Built around a delivered device or a completed course of care, not clicks.
Burn Care Clinic
Google Ads for burn care clinic: the build order
Keywords, negatives, ad groups and the weekly routine for burn care clinic. Built around a delivered device or a completed course of care, not clicks.
Compression Therapy Clinic
Google Ads for compression therapy clinic: the build order
Keywords, negatives, ad groups and the weekly routine for compression therapy clinic. Built around a delivered device or a completed course of care, not cl
Diabetic Wound Clinic
Google Ads for diabetic wound clinic: the build order
Keywords, negatives, ad groups and the weekly routine for diabetic wound clinic. Built around a delivered device or a completed course of care, not clicks.
Hyperbaric Oxygen Therapy Center
Google Ads for hyperbaric oxygen therapy center: the build order
Keywords, negatives, ad groups and the weekly routine for hyperbaric oxygen therapy center. Built around a delivered device or a completed course of care,
Orthotics Clinic
Google Ads for orthotics clinic: the build order
Keywords, negatives, ad groups and the weekly routine for orthotics clinic. Built around a delivered device or a completed course of care, not clicks.
Prosthetics Clinic
Google Ads for prosthetics clinic: the build order
Keywords, negatives, ad groups and the weekly routine for prosthetics clinic. Built around a delivered device or a completed course of care, not clicks.
Wound Care Center
Google Ads for wound care center: the build order
Keywords, negatives, ad groups and the weekly routine for wound care center. Built around a delivered device or a completed course of care, not clicks.
Other categories in google ads playbooks for health and healthcare businesses
The rest of the library
Technical reference library
30 pages
Tracking comparisons
30 pages
Tracking by industry
181 pages
Troubleshooting
105 pages
Funnel tracking guides
384 pages
Google Ads playbooks by industry
8 pages
Reconciliation guides
120 pages
Tracking by platform
200 pages
Booking software tracking
252 pages
Engagement patterns
30 pages
Full setup playbooks
75 pages
Tracking by vertical
29 pages
Service deep-dives
20 pages
Ad platform guides by industry
2172 pages
Integration guides
18351 pages
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