16 pages
Primary Care & General Medicine: how to run google ads in a health business, without getting suspended
Health is not one advertising problem, it is three stacked: a policy gate that decides whether you may advertise at all, a measurement problem that HIPAA turns into a disclosure risk, and the consult-is-not-the-sale correction that every clinic learns the expensive way. These playbooks are written per vertical — hand-authored clinics, the full health taxonomy, the businesses next to health, and the body part that hurts — because a dermatologist and a dialysis centre share a regulator and nothing else.
Find your vertical, read the policy gate first, then work down. If it says you cannot advertise, believe it before you spend anything.
Adolescent Medicine Clinic
Google Ads for adolescent medicine clinic: the build order
Keywords, negatives, ad groups and the weekly routine for adolescent medicine clinic. Built around a new patient who attends and returns within a year, not
Adult Medicine Clinic
Google Ads for adult medicine clinic: the build order
Keywords, negatives, ad groups and the weekly routine for adult medicine clinic. Built around a new patient who attends and returns within a year, not clic
Annual Physical Clinic
Google Ads for annual physical clinic: the build order
Keywords, negatives, ad groups and the weekly routine for annual physical clinic. Built around a new patient who attends and returns within a year, not cli
Chronic Disease Management Clinic
Google Ads for chronic disease management clinic: the build order
Keywords, negatives, ad groups and the weekly routine for chronic disease management clinic. Built around a new patient who attends and returns within a ye
Community Health Center
Google Ads for community health center: the build order
Keywords, negatives, ad groups and the weekly routine for community health center. Built around a new patient who attends and returns within a year, not cl
Concierge Medicine
Google Ads for concierge medicine: the build order
Keywords, negatives, ad groups and the weekly routine for concierge medicine. Built around a new patient who attends and returns within a year, not clicks.
Executive Health Clinic
Google Ads for executive health clinic: the build order
Keywords, negatives, ad groups and the weekly routine for executive health clinic. Built around a new patient who attends and returns within a year, not cl
General Practice
Google Ads for general practice: the build order
Keywords, negatives, ad groups and the weekly routine for general practice. Built around a new patient who attends and returns within a year, not clicks.
Internal Medicine
Google Ads for internal medicine: the build order
Keywords, negatives, ad groups and the weekly routine for internal medicine. Built around a new patient who attends and returns within a year, not clicks.
Lifestyle Medicine Clinic
Google Ads for lifestyle medicine clinic: the build order
Keywords, negatives, ad groups and the weekly routine for lifestyle medicine clinic. Built around a new patient who attends and returns within a year, not
Preventive Medicine
Google Ads for preventive medicine: the build order
Keywords, negatives, ad groups and the weekly routine for preventive medicine. Built around a new patient who attends and returns within a year, not clicks
Primary Care Clinic
Google Ads for primary care clinic: the build order
Keywords, negatives, ad groups and the weekly routine for primary care clinic. Built around a new patient who attends and returns within a year, not clicks
Rural Health Clinic
Google Ads for rural health clinic: the build order
Keywords, negatives, ad groups and the weekly routine for rural health clinic. Built around a new patient who attends and returns within a year, not clicks
Same-Day Medical Clinic
Google Ads for same-day medical clinic: the build order
Keywords, negatives, ad groups and the weekly routine for same-day medical clinic. Built around a new patient who attends and returns within a year, not cl
Travel Medicine Clinic
Google Ads for travel medicine clinic: the build order
Keywords, negatives, ad groups and the weekly routine for travel medicine clinic. Built around a new patient who attends and returns within a year, not cli
Walk-In Clinic
Google Ads for walk-in clinic: the build order
Keywords, negatives, ad groups and the weekly routine for walk-in clinic. Built around a new patient who attends and returns within a year, not clicks.
Other categories in google ads playbooks for health and healthcare businesses
The rest of the library
Technical reference library
30 pages
Tracking comparisons
30 pages
Tracking by industry
181 pages
Troubleshooting
105 pages
Funnel tracking guides
384 pages
Google Ads playbooks by industry
8 pages
Reconciliation guides
120 pages
Tracking by platform
200 pages
Booking software tracking
252 pages
Engagement patterns
30 pages
Full setup playbooks
75 pages
Tracking by vertical
29 pages
Service deep-dives
20 pages
Ad platform guides by industry
2172 pages
Integration guides
18351 pages
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