13 pages
Plastic, Reconstructive & Cosmetic Surgery: how to run google ads in a health business, without getting suspended
Health is not one advertising problem, it is three stacked: a policy gate that decides whether you may advertise at all, a measurement problem that HIPAA turns into a disclosure risk, and the consult-is-not-the-sale correction that every clinic learns the expensive way. These playbooks are written per vertical — hand-authored clinics, the full health taxonomy, the businesses next to health, and the body part that hurts — because a dermatologist and a dialysis centre share a regulator and nothing else.
Find your vertical, read the policy gate first, then work down. If it says you cannot advertise, believe it before you spend anything.
Abdominoplasty Clinic
Google Ads for abdominoplasty clinic: the build order
Keywords, negatives, ad groups and the weekly routine for abdominoplasty clinic. Built around a surgery scheduled and performed, not clicks.
Breast Surgery Clinic
Google Ads for breast surgery clinic: the build order
Keywords, negatives, ad groups and the weekly routine for breast surgery clinic. Built around a surgery scheduled and performed, not clicks.
Burn Reconstruction
Google Ads for burn reconstruction: the build order
Keywords, negatives, ad groups and the weekly routine for burn reconstruction. Built around a surgery scheduled and performed, not clicks.
Cosmetic Surgery Clinic
Google Ads for cosmetic surgery clinic: the build order
Keywords, negatives, ad groups and the weekly routine for cosmetic surgery clinic. Built around a surgery scheduled and performed, not clicks.
Craniofacial Surgery
Google Ads for craniofacial surgery: the build order
Keywords, negatives, ad groups and the weekly routine for craniofacial surgery. Built around a surgery scheduled and performed, not clicks.
Facial Plastic Surgery
Google Ads for facial plastic surgery: the build order
Keywords, negatives, ad groups and the weekly routine for facial plastic surgery. Built around a surgery scheduled and performed, not clicks.
Gender-Affirming Surgery Clinic
Google Ads for gender-affirming surgery clinic: the build order
Keywords, negatives, ad groups and the weekly routine for gender-affirming surgery clinic. Built around a surgery scheduled and performed, not clicks.
Hand Plastic Surgery
Google Ads for hand plastic surgery: the build order
Keywords, negatives, ad groups and the weekly routine for hand plastic surgery. Built around a surgery scheduled and performed, not clicks.
Liposuction Clinic
Google Ads for liposuction clinic: the build order
Keywords, negatives, ad groups and the weekly routine for liposuction clinic. Built around a surgery scheduled and performed, not clicks.
Mommy Makeover Clinic
Google Ads for mommy makeover clinic: the build order
Keywords, negatives, ad groups and the weekly routine for mommy makeover clinic. Built around a surgery scheduled and performed, not clicks.
Plastic Surgery Clinic
Google Ads for plastic surgery clinic: the build order
Keywords, negatives, ad groups and the weekly routine for plastic surgery clinic. Built around a surgery scheduled and performed, not clicks.
Reconstructive Surgery
Google Ads for reconstructive surgery: the build order
Keywords, negatives, ad groups and the weekly routine for reconstructive surgery. Built around a surgery scheduled and performed, not clicks.
Rhinoplasty Clinic
Google Ads for rhinoplasty clinic: the build order
Keywords, negatives, ad groups and the weekly routine for rhinoplasty clinic. Built around a surgery scheduled and performed, not clicks.
Other categories in google ads playbooks for health and healthcare businesses
The rest of the library
Technical reference library
30 pages
Tracking comparisons
30 pages
Tracking by industry
181 pages
Troubleshooting
105 pages
Funnel tracking guides
384 pages
Google Ads playbooks by industry
8 pages
Reconciliation guides
120 pages
Tracking by platform
200 pages
Booking software tracking
252 pages
Engagement patterns
30 pages
Full setup playbooks
75 pages
Tracking by vertical
29 pages
Service deep-dives
20 pages
Ad platform guides by industry
2172 pages
Integration guides
18351 pages
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