544 pages

Hand-written verticals: how to run google ads in a health business, without getting suspended

Health is not one advertising problem, it is three stacked: a policy gate that decides whether you may advertise at all, a measurement problem that HIPAA turns into a disclosure risk, and the consult-is-not-the-sale correction that every clinic learns the expensive way. These playbooks are written per vertical — hand-authored clinics, the full health taxonomy, the businesses next to health, and the body part that hurts — because a dermatologist and a dialysis centre share a regulator and nothing else.

Find your vertical, read the policy gate first, then work down. If it says you cannot advertise, believe it before you spend anything.