26 pages
Physical Therapy, Occupational Therapy & Rehabilitation: how to run google ads in a health business, without getting suspended
Health is not one advertising problem, it is three stacked: a policy gate that decides whether you may advertise at all, a measurement problem that HIPAA turns into a disclosure risk, and the consult-is-not-the-sale correction that every clinic learns the expensive way. These playbooks are written per vertical — hand-authored clinics, the full health taxonomy, the businesses next to health, and the body part that hurts — because a dermatologist and a dialysis centre share a regulator and nothing else.
Find your vertical, read the policy gate first, then work down. If it says you cannot advertise, believe it before you spend anything.
Amputee Rehabilitation
Google Ads for amputee rehabilitation: the build order
Keywords, negatives, ad groups and the weekly routine for amputee rehabilitation. Built around a patient who attends a fourth visit, not clicks.
Aquatic Therapy
Google Ads for aquatic therapy: the build order
Keywords, negatives, ad groups and the weekly routine for aquatic therapy. Built around a patient who attends a fourth visit, not clicks.
Brain Injury Rehabilitation
Google Ads for brain injury rehabilitation: the build order
Keywords, negatives, ad groups and the weekly routine for brain injury rehabilitation. Built around a patient who attends a fourth visit, not clicks.
Burn Rehabilitation
Google Ads for burn rehabilitation: the build order
Keywords, negatives, ad groups and the weekly routine for burn rehabilitation. Built around a patient who attends a fourth visit, not clicks.
Cancer Rehabilitation
Google Ads for cancer rehabilitation: the build order
Keywords, negatives, ad groups and the weekly routine for cancer rehabilitation. Built around a patient who attends a fourth visit, not clicks.
Cardiac Rehabilitation
Google Ads for cardiac rehabilitation: the build order
Keywords, negatives, ad groups and the weekly routine for cardiac rehabilitation. Built around a patient who attends a fourth visit, not clicks.
Geriatric Physical Therapy
Google Ads for geriatric physical therapy: the build order
Keywords, negatives, ad groups and the weekly routine for geriatric physical therapy. Built around a patient who attends a fourth visit, not clicks.
Hand Therapy
Google Ads for hand therapy: the build order
Keywords, negatives, ad groups and the weekly routine for hand therapy. Built around a patient who attends a fourth visit, not clicks.
Injury Rehabilitation
Google Ads for injury rehabilitation: the build order
Keywords, negatives, ad groups and the weekly routine for injury rehabilitation. Built around a patient who attends a fourth visit, not clicks.
Lymphedema Therapy
Google Ads for lymphedema therapy: the build order
Keywords, negatives, ad groups and the weekly routine for lymphedema therapy. Built around a patient who attends a fourth visit, not clicks.
Neurological Rehabilitation
Google Ads for neurological rehabilitation: the build order
Keywords, negatives, ad groups and the weekly routine for neurological rehabilitation. Built around a patient who attends a fourth visit, not clicks.
Occupational Therapy
Google Ads for occupational therapy: the build order
Keywords, negatives, ad groups and the weekly routine for occupational therapy. Built around a patient who attends a fourth visit, not clicks.
Orthopedic Physical Therapy
Google Ads for orthopedic physical therapy: the build order
Keywords, negatives, ad groups and the weekly routine for orthopedic physical therapy. Built around a patient who attends a fourth visit, not clicks.
Pediatric Physical Therapy
Google Ads for pediatric physical therapy: the build order
Keywords, negatives, ad groups and the weekly routine for pediatric physical therapy. Built around a patient who attends a fourth visit, not clicks.
Pelvic Floor Physical Therapy
Google Ads for pelvic floor physical therapy: the build order
Keywords, negatives, ad groups and the weekly routine for pelvic floor physical therapy. Built around a patient who attends a fourth visit, not clicks.
Physical Therapy Clinic
Google Ads for physical therapy clinic: the build order
Keywords, negatives, ad groups and the weekly routine for physical therapy clinic. Built around a patient who attends a fourth visit, not clicks.
Physiotherapy Clinic
Google Ads for physiotherapy clinic: the build order
Keywords, negatives, ad groups and the weekly routine for physiotherapy clinic. Built around a patient who attends a fourth visit, not clicks.
Post-Surgical Rehabilitation
Google Ads for post-surgical rehabilitation: the build order
Keywords, negatives, ad groups and the weekly routine for post-surgical rehabilitation. Built around a patient who attends a fourth visit, not clicks.
Pulmonary Rehabilitation
Google Ads for pulmonary rehabilitation: the build order
Keywords, negatives, ad groups and the weekly routine for pulmonary rehabilitation. Built around a patient who attends a fourth visit, not clicks.
Speech Therapy
Google Ads for speech therapy: the build order
Keywords, negatives, ad groups and the weekly routine for speech therapy. Built around a patient who attends a fourth visit, not clicks.
Spinal Cord Injury Rehabilitation
Google Ads for spinal cord injury rehabilitation: the build order
Keywords, negatives, ad groups and the weekly routine for spinal cord injury rehabilitation. Built around a patient who attends a fourth visit, not clicks.
Sports Physical Therapy
Google Ads for sports physical therapy: the build order
Keywords, negatives, ad groups and the weekly routine for sports physical therapy. Built around a patient who attends a fourth visit, not clicks.
Stroke Rehabilitation
Google Ads for stroke rehabilitation: the build order
Keywords, negatives, ad groups and the weekly routine for stroke rehabilitation. Built around a patient who attends a fourth visit, not clicks.
Vestibular Therapy
Google Ads for vestibular therapy: the build order
Keywords, negatives, ad groups and the weekly routine for vestibular therapy. Built around a patient who attends a fourth visit, not clicks.
Work Conditioning
Google Ads for work conditioning: the build order
Keywords, negatives, ad groups and the weekly routine for work conditioning. Built around a patient who attends a fourth visit, not clicks.
Work Hardening
Google Ads for work hardening: the build order
Keywords, negatives, ad groups and the weekly routine for work hardening. Built around a patient who attends a fourth visit, not clicks.
Other categories in google ads playbooks for health and healthcare businesses
The rest of the library
Technical reference library
30 pages
Tracking comparisons
30 pages
Tracking by industry
181 pages
Troubleshooting
105 pages
Funnel tracking guides
384 pages
Google Ads playbooks by industry
8 pages
Reconciliation guides
120 pages
Tracking by platform
200 pages
Booking software tracking
252 pages
Engagement patterns
30 pages
Full setup playbooks
75 pages
Tracking by vertical
29 pages
Service deep-dives
20 pages
Ad platform guides by industry
2172 pages
Integration guides
18351 pages
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