Patients finance treatment with Cherry. Your ads think nobody bought.
A patient clicks your ad, books a consult for Invisalign or a hair transplant, then applies through your Cherry link and confirms the checkout link your staff text them days later. Both steps run through Cherry, so Google Ads and Meta never see the financed treatment. We match each completed Cherry checkout to the click that started it, so campaigns learn which searches become patients who say yes.
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Cherry · what breaks
What goes wrong when patients pay with Cherry
- 01
"Our Payment Plans page gets traffic, but GA4 never shows an application"
Cherry's guide has you paste a Partner Portal script into an HTML element, and the apply link in that script carries Cherry's own utm_source, not yours. Patients then apply through Cherry's application link rather than a form on your site, so unless the click is tagged on your page, financing-ready patients from paid clicks read as bounces.
- 02
"Google thinks the consult form was the sale"
The patient who financed orthodontics or a vein procedure looks identical in Google Ads to one who never picked up your callback, so Smart Bidding keeps buying the cheapest form fills.
- 03
"We were counting approvals as revenue"
Cherry approves on a soft credit check, the approval stays open at least 30 days, and its amount is the most the patient can spend at your practice, not what they did spend. Reporting it, or its amount, makes a campaign look profitable before anyone sits in the chair.
- 04
"The Cherry portal shows who checked out, not which ad sent them"
Your portal shows approvals and transactions, but Cherry's provider help never mentions campaigns, click IDs or an ad-platform connection. You can't tell whether Google, Meta or a referral brought the patients who finance.
Cherry · the fix
What changes — Cherry
Financed treatment credited to the right campaign
Completed Cherry transactions are matched to the click ID stored when the patient first called, booked or filled in your form, then uploaded to Google Ads and sent to Meta through the Conversions API.
Bidding that learns from patients who go ahead
Applications and approvals become observation-only signals. The checkout, at the final purchase price set at checkout, is the one conversion that steers bids.
Refunds and declines kept out of the numbers
A full refund cancels the patient's Cherry plan, and it gets retracted at each platform too. No treatment name, approval amount or credit result ever leaves your practice.
Cherry · architecture
What Cherry actually lets you hook into
Cherry's provider help center, partner page and website guide describe application links, a Cherry-maintained webpage script and portal tools. None of them mention Google Ads, GA4, Google Tag Manager, the Meta Pixel, webhooks or Zapier.
- 1
Practice application link
Unique to your practice and found in your Cherry portal. Patients apply with a soft credit check and need a mobile phone to get their checkout link, and an approval only works at the practice that issued it.
- 2
Your Cherry Webpage script
Copied from Marketing > Web Resources in the Partner Portal into an HTML element on a page Cherry then maintains. We confirm whether it renders inline or in a frame, which decides what your tags can see.
- 3
Banners and widget images
Downloadable assets Cherry tells you to link to your application link. The click on your own page is the last thing your tags can record.
- 4
Portal checkout and transactions
Staff send a checkout link the patient has seven days to complete, and can adjust the final price first. Completed transactions are listed in the transactions tab, where refunds are started too. That's the record we report from.
- 5
Practice-software connections
Cherry's partner page names no practice-software integrations. We confirm whether your practice software connects to Cherry at all, and if it does, whether the checkout lands on the patient record holding the click ID.
Cherry · diagnose
Where Cherry tracking breaks, in the order we check
Start with the click ID. If it never reaches the patient record, no Cherry checkout can be matched to an ad later.
- 01
Does a test lead from an ad-tagged URL keep its click ID?
Submit one and open the patient record in your practice software.
- 02
Which conversion is Google Ads optimizing toward?
If it's a Payment Plans page view or an approval, bids are chasing intent rather than revenue.
- 03
Are approvals or approval amounts being reported?
Check every conversion action in Google Ads and every custom event in Meta.
- 04
Do completed checkouts match what was uploaded?
Compare the Cherry transactions tab with each platform over a closed month.
- 05
Are refunds retracted?
A full refund cancels the plan inside Cherry. It should cancel the conversion as well.
Cherry · prove
The QA evidence — Cherry
Run on a real consult request from a tagged ad URL on your live site, followed through to a Cherry checkout your staff send.
Source of truth
Cherry portal transactions: completed checkouts and refunds, joined to the patient record that holds the click ID
- One test lead with gclid and fbclid visible on the patient record.
- Clicks to the application link and Payment Plans page recorded as secondary events only.
- One completed Cherry checkout uploaded to Google Ads at the purchase price.
- The same checkout received once in Meta Events Manager, with a shared event ID.
- A refund retracted at both platforms.
- Rerun 30 days later and after any change to your Payment Plans page.
Cherry · free audit
What we check in the free audit
- Does a test lead from an ad-tagged URL keep its click ID?
- Which conversion is Google Ads optimizing toward?
- Are approvals or approval amounts being reported?
- Do completed checkouts match what was uploaded?
- Are refunds retracted?
Checked against
Cherry portal transactions: completed checkouts and refunds, joined to the patient record that holds the click ID
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Cherry · when not to buy
When you don't need this for Cherry
Accepting Cherry doesn't automatically mean your ads data needs work.
- If Cherry mostly covers people already in your chair, like existing orthodontic or chiropractic patients splitting a balance, track the booked consult and leave financing out of ad reporting.
- If you don't run Google or Meta ads, your Cherry portal already shows approvals and transactions, and that's enough.
- If the only fault is an approval set as a primary conversion, switching it to secondary takes minutes and we'll tell you to do it yourself.
- If most patients check out more than 90 days after their first click, Google can no longer accept that click ID, so the attended consult becomes the conversion and the build gets smaller.
Cherry · what we deliver
The event map on Cherry
Ad lead captured
Call, consult form or online booking, with gclid, gbraid, fbclid and UTMs written to the patient record before financing comes up.
Payment Plans interest
Visits to your Cherry webpage and clicks on banners linked to your application link, logged by page for reporting only.
Consult attended
The qualified step, pulled from your schedule so no-shows drop out before Cherry is ever offered.
Cherry approval noted
A secondary signal taken from your Cherry portal. Its dollar amount is never sent as conversion value.
Cherry checkout completed
The primary conversion, valued at the purchase price your staff entered, matched to the original click and sent once per treatment.
Excluded or reversed
Denied applications, approvals that expire unused, checkout links left to lapse after seven days, and refunds, which are pulled back at Google and Meta.
Written guarantee
95%+ tracking accuracy
Measured against Cherry portal transactions: completed checkouts and refunds, joined to the patient record that holds the click ID. Miss it and we keep working at no cost.
From $400 · See packages
FAQ
Cherry questions, answered
Not that Cherry documents. Its provider materials cover application links, a Cherry-maintained Payment Plans page script and portal tools, so financed treatment has to be reported from your own records.
No. An approval comes from a soft credit check, lasts at least 30 days and sets the most a patient can spend with you, not what they spent. Count the completed checkout at its purchase price and keep approvals as a secondary signal.
Cherry's script builds its apply link with Cherry's own utm_source, and patients apply through Cherry's application link, not a form your GA4 tag is watching. Track the click on your page, then match the outcome from your Cherry transactions.
Google accepts click-ID uploads up to 90 days after the click, and Meta rejects Conversions API events older than seven days. So we send completed checkouts every day.
Only a click ID or hashed contact details, a timestamp and a value go out, never treatment names, approval amounts or credit results. For weight loss, TRT and gender-affirming care clinics, we confirm what Meta currently lets your site share before anything is switched on.
Less than you'd think. An orthodontist, a hair restoration clinic and a vein clinic share the same Cherry loop; what changes is the consult step and how long patients take to check out, which decides whether the 90-day Google window holds.
More on Cherry
- Enhanced ConversionsEnhanced Conversions enrich the conversions that already fire. First we make sur…
- Meta CAPIA one-click CAPI integration sends thin events. That's why your Event Match Qual…
- Cross-Domain TrackingYour checkout provider is the best performing traffic source in your GA4 account…
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See which ads bring patients who finance with Cherry
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