Your Juris Digital report shows more leads. Your signed cases don't.
Juris Digital builds law firm sites on WordPress or a lighter CMS, manages Google Ads, Microsoft Ads, Local Services Ads and Meta, and reports monthly. Its PPC page says call tracking, form tracking and offline imports can tie intake outcomes back to ad clicks where the platform, consent and identifiers allow. We check whether that loop actually runs for your firm, then make Google Ads and Meta learn from signed retainers, not raw calls, in accounts your firm administers.
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Juris Digital · what breaks
What goes wrong when Juris Digital's numbers aren't tied to your retainers
- 01
Leads are up, signed cases aren't
If Google Ads still counts every form and every call over a minute as the win, a DUI arrest call at 2 a.m. and a divorce price shopper teach bidding the same lesson. Juris's PPC page says supported offline imports can connect later intake outcomes to clicks. If yours isn't live, spend follows inquiries, not retainers.
- 02
Nobody bought the Meta tracking
Juris Digital's Meta page says tracking is scoped separately from management and creative. If it never made it into your proposal, Facebook optimizes on quiz completions and cheap form fills, and car accident leads who never pick up the phone look like successes.
- 03
Current clients calling look like new leads
A family law office gets daily calls from existing clients and opposing parties on whatever number is listed. If those rings on the tracking number count as conversions, you can't tell which campaigns bring nursing home abuse inquiries and which just catch case-status calls.
- 04
You're not sure who holds the logins
Juris Digital's own Agency Rescue page warns that Analytics, Tag Manager and call tracking often sit in accounts a firm can't administer. If yours do, you can't verify the monthly report, and leaving means losing years of conversion history.
Juris Digital · the fix
What changes once your Juris Digital setup reports signed cases
Bidding chases retainers
Signed matters reach Google Ads and Meta against the original click, with the fee or case value your firm agrees on, so budget drifts toward the DUI and injury searches that sign.
A monthly review you can audit
Each reported conversion lines up with a named intake record and retainer date, so the Juris review starts from your numbers.
History that stays with the firm
Conversion actions, the server container and the call tracking account live under the firm's admin, so a change of agency doesn't reset what bidding has learned.
Juris Digital · architecture
What a Juris Digital setup lets you hook into
Juris publishes service pages and guides, not technical docs, so anything it doesn't state is listed as a check.
- 1
A website with firm-documented access
Juris builds on WordPress or a lighter CMS, and its website proposals list the domain, CMS and code access, and credentials. With admin access, you can add your own Tag Manager container without a ticket.
- 2
CallRail call tracking
Juris's PPC page links its own CallRail guide, which says it ports client numbers into CallRail and uses dynamic number insertion. We confirm your account works that way, who owns the CallRail login, and whether the click ID reaches Google Ads.
- 3
Source fields in your intake system
Juris's PPC page says it starts by checking your intake or CRM, call tracking, forms and source fields. We confirm a click ID field exists and actually gets filled.
- 4
Offline conversion imports
Juris says Google and Microsoft support later conversion imports, which Google documents as sending the click ID back with the conversion type and date. We confirm whether yours run, how often, and with what value.
- 5
Meta tracking, if it was scoped
The Meta page passes source details to your CRM where systems support it but doesn't mention the Pixel or Conversions API. We check what's installed.
- 6
JurisPage sites
JurisPage lists tracking configured on day one and says you own the site, content and IP. We confirm which events fire and whose accounts receive them.
Juris Digital · diagnose
Where Juris Digital tracking breaks, in the order we check
On an agency-run law firm account, verification fails before measurement does, so access comes first.
- 01
Admin rights on every account
Google Ads, GA4, Tag Manager, Meta and call tracking, each with a firm-held admin login.
- 02
Which Google Ads conversions are primary
Calls, forms and imported retainers all set primary will inflate results and muddle bidding.
- 03
Whether a test click's ID reaches intake
Click a live ad, submit the form, then open the record your intake team sees.
- 04
Whether signed retainers are imported
Last upload date, receiving conversion action and value.
- 05
How many Meta events fire per lead
One test form, counted in Events Manager.
- 06
Reported inquiries versus signed cases
Per record, over a closed quarter.
Juris Digital · prove
How we prove a Juris Digital fix works
Tested on your live Juris-built site from an ad-tagged URL, with the inquiry followed to a signed or declined matter.
Source of truth
Your intake log and signed retainer agreements in your case management system, not the monthly agency report
- A test call to the tracking number and a test form, each traced to its click ID.
- One Meta event per lead, sharing an event ID across browser and server.
- Current-client and wrong-number calls absent from the Google Ads lead conversion.
- A signed retainer received by Google Ads with its click ID and agreed value.
- LSA leads confirmed absent from search campaign conversions.
- Signed matters reconciled record by record over a closed window.
- Repeated 30 days later and after any Juris site or form update.
Juris Digital · free audit
What we check in the free audit
- Admin rights on every account
- Which Google Ads conversions are primary
- Whether a test click's ID reaches intake
- Whether signed retainers are imported
- How many Meta events fire per lead
- Reported inquiries versus signed cases
Checked against
Your intake log and signed retainer agreements in your case management system, not the monthly agency report
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Juris Digital · when not to buy
When you don't need this with Juris Digital
Some Juris accounts already report against signed cases, and we'll tell you if yours does.
- If Juris already imports signed retainers to Google Ads with click IDs, and the counts match your retainer log, leave it alone.
- If you only run Local Services Ads, you pay per lead, Google keeps the lead record, and Juris already manages disputes and call ratings there.
- If referrals and organic search bring most signed cases and paid spend is small, better measurement won't change much.
- If the only gap is admin access, ask Juris. Its own Agency Rescue page argues firms should hold those logins, so it should be a short email.
Juris Digital · what we deliver
The event map on a Juris Digital site
First-time call from a paid click
Calls to the swapped tracking number past a length you choose. Current clients, opposing counsel, vendors and wrong numbers excluded.
Website form or fit-check quiz
Sent once per platform with the click ID and a shared event ID, so Meta and Google don't count it twice.
Qualified inquiry
From your intake team's call: right matter type, county and timing, such as a DUI arrest in your jurisdiction or an SSDI denial.
Consultation held
Taken from the intake or CRM stage your team already records, not from the booking request.
Retainer signed
The money event, with signing date and agreed value, sent server-side to Google Ads and Meta's Conversions API.
Kept out on purpose
Local Services Ads leads, which Google bills per lead and records in the LSA account, plus duplicate inquiries from one prospect by phone and form.
FAQ
Juris Digital questions, answered
Its PPC page says supported offline conversion imports can connect later intake outcomes to ad clicks where the platform, consent and available identifiers support it. We confirm whether that import runs for your firm, how often, and what value it carries.
Juris's Meta page says tracking is scoped separately from management and creative. Check your proposal. If it isn't there, Meta is probably optimizing on form fills rather than retained clients.
Usually, yes. Juris builds on WordPress or a lighter CMS and documents CMS and code access in its website proposals, so with admin access one Tag Manager container is enough, and signed cases go server-side from your intake records.
Juris itself notes that matching gaps, consent, reporting windows and incomplete intake records keep attribution from being complete. We measure that gap record by record, then close the parts that can be closed.
No. Many firms keep their agency and hire us for an independent tracking check. If you later want someone else running Google Ads or Meta, we do that too.
More on Juris Digital
- EDD → Google AdsConnecting Easy Digital Downloads to Google Ads
- EDD → MetaConnecting Easy Digital Downloads to Meta Conversions API
- EDD → GA4Connecting Easy Digital Downloads to GA4
RELATED GUIDES
Booking tools beside Juris Digital, and what their bookings feed
- HibuHibu says the calls are coming in. You can't tell which ones paid.
- NAPA TRACSNAPA TRACS conversion tracking: stop guessing which ads fill your bays
- Ours PrivacyOurs Privacy took the pixels off your site. Now your ads can't tell which clicks became patients.
- LinktreeYour ads say people clicked your Linktree. Did anyone book?
- LawLyticsYour LawLytics site gets the inquiries. Google Ads can't tell which ones signed.
- PBHSYour PBHS report counts leads. Which ads actually bring in consults?
- Dealer SpikeDealer Spike sends the leads. Your ads can't tell which ones bought a unit.
- AutoLeapAutoLeap conversion tracking: your calendar is full, but which ads filled it?
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