Your Clockwise.MD queue is full. Google Ads says almost nobody checked in.
Your urgent care runs Google Ads, patients tap Check in online, and the ad account shows a fraction of the reservations on your Clockwise board, or a pile of clicks with no visits behind them. The check-in form lives on clockwisemd.com, not your site, so the tags on your homepage never see a reservation finish. We rebuild the count around patients Experity shows as arrived, so Google and Meta bid toward people who walked in and were seen.
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Experity · what breaks
What goes wrong with Clockwise.MD and your ads — Experity
- 01
"The ads look dead, but the lobby is busy"
The Clockwise form submits on clockwisemd.com, so the Google tag on your clinic site stops at the button. Smart Bidding can't see which searches filled your lobby, so it spends on whatever it can see, and you're tempted to cut campaigns that are actually working.
- 02
"We count reservations, not patients"
A Clockwise check-in holds a spot in line. If the patient feels better, goes elsewhere or never shows, the ad account still keeps the conversion and keeps paying for more like it.
- 03
"We can't tell which clinic the ads fed"
Each location has its own Clockwise page and queue. When every check-in reports as one generic event, you can't move budget toward the clinic with an empty waiting room.
- 04
"Every Check in online click looks like a patient"
Counting the button tap as a conversion trains Google on curiosity. Someone who checks the wait time and closes the tab looks exactly like a booked visit, so bidding chases wait-time checkers and your real cost per patient stays hidden.
Experity · the fix
What changes after we fix it — Experity
Bidding learns from arrived patients
Visits Experity records as seen go back to Google Ads and Meta as the conversion, by location, matched to the ad click wherever the click ID can be carried through Clockwise.
No-shows stop inflating results
Reservations that never arrive are excluded, so cost per patient reflects people who walked through the door.
Clean, privacy-safe signals
Only a click identifier, the clinic and a visit value leave your systems. No name, symptom or reason for visit.
Experity · architecture
What Clockwise.MD actually lets you hook into — Experity
Experity's public pages document very little about tracking, so anything not stated by Experity is listed as something we confirm on your account.
- 1
Hosted check-in page on clockwisemd.com
Each location has a Schedule a Visit form on Clockwise's own domain, with name, phone, email, reason for visit and clinic-defined custom fields. Your site's tags don't run there.
- 2
No documented Google Analytics, Ads or Pixel setting
We found no Experity documentation for adding GA4, a Google Ads tag or a Meta Pixel to the check-in page. We confirm with your Experity rep whether any exist on your plan.
- 3
Booking from local search
Experity says patients can see real-time availability directly in local search and book instantly. Those check-ins may never touch your website, so we confirm how they are labeled in Clockwise.
- 4
Limited API access, through authorized integrations
Experity lists limited API access among its authorized integration options and notes the third party may still charge startup costs. We check whether a visit report or export gives us arrived patients without custom development.
- 5
Experity EMR/PM as the record of truth
Arrived and seen visits live in the EMR/PM, which is where the conversion we send to the ad platforms comes from.
Experity · diagnose
Where Clockwise.MD tracking breaks, in the order we check — Experity
On urgent care accounts the usual fault is a conversion set on the wrong step, so we check what's being counted before we check what's missing.
- 01
Find what Google Ads calls a conversion
Often a page view or the Check in online click, which overstates patients.
- 02
Follow one test check-in from an ad click
See whether the click ID or UTM tags survive the jump to clockwisemd.com at all.
- 03
Compare reservations with arrived visits
Per clinic, per day, from Clockwise and Experity, to size the no-show gap.
- 04
Separate search-booked and partner check-ins
Local search and Zocdoc bookings shouldn't be credited to your paid campaigns.
- 05
Audit what data leaves the clinic
Make sure no reason for visit, symptom text, name or contact detail reaches Google or Meta.
Experity · prove
The QA evidence — Experity
Run on a live check-in through your real clinic page and a real arrival in Experity, never a staff-entered test patient.
Source of truth
Experity EMR/PM arrived visits by clinic and date, cross-checked against Clockwise.MD check-in records
- One check-in from an ad-tagged URL, followed from your site to the Clockwise confirmation.
- The handoff event firing once per tap, labeled with the right clinic.
- Arrived visits reaching Google Ads as offline conversions, with no clinical fields in the payload.
- Meta receiving each arrived visit once, kept separate from the browser handoff event so nothing is double-counted.
- No-shows and cancelled reservations confirmed absent from the conversion count.
- A second reconciliation a month on, and again whenever your Clockwise location pages or clinic website change.
Experity · free audit
What we check in the free audit
- Find what Google Ads calls a conversion
- Follow one test check-in from an ad click
- Compare reservations with arrived visits
- Separate search-booked and partner check-ins
- Audit what data leaves the clinic
Checked against
Experity EMR/PM arrived visits by clinic and date, cross-checked against Clockwise.MD check-in records
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Experity · when not to buy
When you don't need this on Clockwise.MD — Experity
Not every urgent care or occupational health clinic needs a rebuild. Here's when we'll tell you so.
- If you don't run paid ads and patients find you through Google Maps and employer contracts, there's nothing for bidding to learn from.
- If you're an occupational health clinic booked mostly by employers, track the employer account, not individual check-ins.
- If spend is small and one clinic gets nearly all of it, comparing monthly visits with spend may be enough.
- If the only issue is a conversion set on a button click, switching it to a secondary action is a small fix we'll walk you through on the call.
Experity · what we deliver
The event map on Clockwise.MD — Experity
Check in online clicked
Fired on your site as the patient leaves for clockwisemd.com, tagged with the clinic location. A signal, never the conversion.
Reservation placed
The time slot or queue spot confirmed in Clockwise, matched to the originating click wherever the record allows it.
Patient arrived and seen
The primary conversion, taken from Experity EMR/PM visit records for that location and date.
Phone calls that book a visit
Tracked through call tracking or your AI phone vendor, de-duplicated against online check-ins.
Zocdoc and other partner bookings
Reported as their own source so they don't get credited to Google or Meta.
Excluded on purpose
Walk-ins with no ad touch, cancelled or expired reservations, repeat visits for the same episode, and any reason-for-visit field.
FAQ
Experity questions, answered
We found no Experity documentation that allows it, because the form runs on clockwisemd.com rather than your site. That's why we track the handoff on your site and send arrived visits from Experity instead.
The tag on your clinic site never sees the reservation complete on Clockwise's domain. Some check-ins also come straight from local search and never pass through your website.
It should be a signal, not the goal. A check-in holds a place in line, and some of those patients never arrive, so the conversion we optimize toward is an arrived visit from Experity.
We design it so only a click identifier, the clinic and a visit value leave your systems, never a name, reason for visit or symptom. Your compliance lead should still sign off, and we document exactly which fields are sent.
Yes. Each Clockwise location has its own check-in page, so every arrived visit goes back tagged with its clinic and you can move budget toward the location with room in the lobby.
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