Hyro books the appointment. Your ads never find out.
A patient clicks your cardiology or imaging ad, calls, and Hyro's AI agent books the visit straight into Epic or whichever EHR you run. Google Ads records a click and maybe a call, then nothing. We trace new-patient bookings from the ad click to the appointment Hyro created, strip out the refill and billing calls it also answers, and send ad platforms only the minimum they need.
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Hyro · what breaks
What goes wrong when Hyro answers your ad traffic
- 01
Hyro books the visit, and Google Ads scores it as a call
The booking happens inside a voice or chat conversation and lands in your EHR. Smart Bidding never sees it, so it keeps buying clicks that ring the line instead of clicks that fill a provider's calendar.
- 02
Every refill call looks like new-patient demand
Hyro answers prescriptions, bills, password resets and reschedules on the same line your ads point to. If your call conversion is just a duration threshold, existing patients train the algorithm on the wrong people.
- 03
Nobody can say which campaign filled the GI schedule
Hyro's Care Intelligence dashboard shows volume by agent and site and scheduling trends. Nothing we've seen in it links a booked gastroenterology consult to the search term or Meta ad that started it, so budget moves on hunches.
- 04
No remarketing, so thin conversion data hurts twice
Google's policy lists health as a sensitive category, so your data segments and Customer Match are off the table for health services. Conversion data is the strongest signal you still control, and right now it's mostly noise.
Hyro · the fix
What changes after we fix it — Hyro
Booked new patients reach your bidding
Appointments Hyro creates for ad-driven patients go back to Google Ads with the click ID or hashed match keys, so campaigns optimize toward visits, not rings.
Existing-patient work drops out of the numbers
Refills, reschedules, billing and outbound reminder replies are excluded, so cost per new patient means what it says.
Service-line reporting your marketing team can defend
Cardiology, oncology, imaging and primary care bookings reported by campaign internally, with only generic conversion names leaving your systems.
Hyro · architecture
What Hyro actually gives you to work with
Hyro's public site covers channels and integrations. Its product docs sit behind a customer login, so anything not shown publicly is something we confirm with your Hyro team.
- 1
Phone, web chat, SMS and mobile app
Hyro documents its agents working across all four. Each channel is a separate place where an ad-driven patient can book.
- 2
Booking inside your EHR
Hyro checks live provider availability and books in your EHR. It lists Epic, Oracle Health, athenahealth, eClinicalWorks, MEDITECH and NextGen. That appointment record is our source of truth.
- 3
Your existing telephony
Hyro layers onto platforms like Genesys, Five9, Cisco, NICE, RingCentral, Amazon Connect and Twilio. That usually lets a call-tracking number forward into the line Hyro answers, and we confirm it with a live test call.
- 4
Salesforce cases
Hyro opens a Salesforce case during the conversation. If you run Salesforce, that's another place a source field can live.
- 5
No published ad integrations
We found no public documentation for Google Ads, GA4, GTM, Meta, webhooks or Zapier. We ask your Hyro team what reporting export exists before building around it.
Hyro · diagnose
Where Hyro tracking breaks, in the order we check
We start with the phone number printed on your ads and work toward the appointment Hyro writes into your EHR.
- 01
Find what the ad points to
A main switchboard number with no tracking number in front means every Hyro call looks organic.
- 02
Check what Google Ads counts today
Calls over a duration threshold and chat opens both include existing patients.
- 03
Test the web chat with an ad-tagged URL
Confirm whether the click ID survives into the conversation or stops at the page.
- 04
Open a Hyro-booked appointment
See whether anything on the EHR record, or the Salesforce case, ties it to a campaign.
- 05
Audit what already leaves your site
Tags firing on appointment pages, page paths naming a condition, and event names carrying a specialty all get flagged.
Hyro · prove
The QA evidence — Hyro
Run on live calls and chats through your production Hyro line, using test patients your access team approves.
Source of truth
New-patient appointments Hyro booked in your EHR, by date and service line, checked against Hyro's conversation logs
- One test call from an ad-tagged landing page, with the tracking number and booked appointment both confirmed.
- One web chat booking with the click ID confirmed on the record.
- A refill call and a reschedule confirmed absent from every ad platform.
- Exactly one Google Ads conversion per booking, with a shared event ID on Meta.
- Outbound payloads inspected to confirm no specialty, provider or diagnosis is sent.
- Hyro-booked new patients reconciled against ad platforms over a closed month.
- Repeated 30 days later and after any change to Hyro flows or phone routing.
Hyro · free audit
What we check in the free audit
- Find what the ad points to
- Check what Google Ads counts today
- Test the web chat with an ad-tagged URL
- Open a Hyro-booked appointment
- Audit what already leaves your site
Checked against
New-patient appointments Hyro booked in your EHR, by date and service line, checked against Hyro's conversation logs
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Hyro · when not to buy
When you don't need this on Hyro
Plenty of Hyro deployments have nothing to do with advertising.
- If Hyro mainly handles existing patients, such as refills, reminders and reschedules, there's no ad spend to attribute.
- If you don't run paid search or social to your service lines, Hyro's Care Intelligence reporting already covers the operational questions.
- If your compliance team won't allow any appointment signal to reach ad platforms, we'll tell you so and suggest aggregate reporting instead of a build.
- If a HIPAA-ready call-tracking setup already forwards into Hyro and its numbers match your new-patient bookings, keep it.
Hyro · what we deliver
The event map on Hyro
Ad click stored first-party
GCLID, GBRAID and FBCLID kept on your landing page, plus a tracking number that forwards into the line Hyro answers.
Conversation started
A Hyro call or web chat opened from ad traffic. Logged as a signal, never a bidding conversion.
New scheduling request
The qualified step: a new patient asking to be seen, separated from refill, billing and routing intents.
Appointment booked
The primary conversion, read from the appointment Hyro wrote into your EHR and matched to the stored click.
Visit kept
Arrived appointments imported later as the value conversion, so no-shows don't count as wins.
Excluded on purpose
Reschedules, cancellations, refills, bill questions, password resets and replies to Hyro's outbound reminders.
Written guarantee
95%+ tracking accuracy
Measured against New-patient appointments Hyro booked in your EHR, by date and service line, checked against Hyro's conversation logs. Miss it and we keep working at no cost.
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FAQ
Hyro questions, answered
Not that we could find. Hyro's public pages don't document Google Ads, GA4 or Meta connections, and its product docs need a customer login. Conversions come from your EHR, where the booking lands, or from call tracking in front of the Hyro line.
Hyro answers everything on that line: refills, bills, reschedules and new bookings. A call-duration conversion counts all of them, so existing patients inflate your lead numbers.
Only with tight limits. We design for the minimum: click ID, timestamp, a generic conversion name and a value, with nothing about specialty, provider or condition. Your privacy team signs off before anything goes live. This isn't legal advice.
It can. Hyro runs inside your existing telephony, so a tracking number can forward into the same line. We prove it with a live test call that ends in a booked appointment.
Google's personalized advertising policy treats health as sensitive, so your data segments and Customer Match aren't available when you promote health services. That makes clean conversion data the main lever you have.
They shouldn't. A patient confirming or rescheduling after a Hyro text was already yours, so we exclude those replies from anything ad platforms see.
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Find out which ads actually book patients through Hyro
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