Answering Legal takes your ad calls. Your ads still can't tell which ones signed.
Your line forwards to Answering Legal, a receptionist runs your intake, and the lead lands in Clio Grow, MyCase or the app. Google Ads only saw a call that ran long enough, so a message from an existing client counts the same as a new car-accident case, and the CRM lead arrives without its campaign. We tag each call before it forwards, label every intake with its ad, and send signed retainers back to Google Ads and Meta.
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Answering Legal · what breaks
What goes wrong when Answering Legal answers your ad calls
- 01
"Google Ads shows a pile of calls. Answering Legal sent me a few new-client intakes."
Google counts any call past the minimum length you set. A receptionist taking a message from an existing client, a court clerk or opposing counsel clears that bar, so bidding learns to buy calls that were never cases.
- 02
"The lead in Clio Grow doesn't say which ad it came from"
Answering Legal's documented Clio Grow sync carries the caller's name, message, intake answers, phone and email. No campaign or click ID, so last week's personal injury retainer can't be traced to the ad that paid for it.
- 03
"Chat leads and phone leads look the same"
Answering Legal's help center says chatbot intakes show up in your CRM just like phone-call leads. Unless a source label is added, an organic web chat and a call from a paid click sit side by side, and nobody can say which channel deserves the budget.
- 04
"Our best callers get patched straight through"
With total screen and transfer, Answering Legal rings you on another line to take the caller. Its docs don't say whether a patched call also creates a CRM lead; if not, the ad behind your hottest prospect gets no credit.
Answering Legal · the fix
What changes after we fix it — Answering Legal
Only new-client intakes count as leads
The lead conversion fires from Answering Legal's intake result in your CRM, so existing clients, courts and vendors stop training Google Ads.
Every intake carries its campaign
The caller's number on each Answering Legal lead is joined to the tracked call holding the click ID, so a Clio Grow or MyCase lead from a tracked number shows its campaign and keyword.
Retainers, not call minutes, train bidding
Qualified matters and signed retainers go back to Google Ads and Meta from your records, so bidding optimizes toward bankruptcy, DUI or divorce clients who hire you, not toward longer conversations.
Answering Legal · architecture
What Answering Legal actually lets you hook into
Answering Legal answers calls and runs intake; it doesn't report anything to ad platforms. Here is what its own help center documents.
- 1
Four forwarding modes
Manual, time-of-day, rollover (your office rings first) and total screen and transfer. Call tracking must sit in front of that hop.
- 2
Messages and the mobile app
A detailed message after each call, shown in the app as it arrives and sortable by call type, urgency or team member.
- 3
Direct CRM integrations
Clio Grow, MyCase, Smokeball, Lawmatics, Lead Docket and PracticePanther, plus Salesforce, Litify and SmartAdvocate. The Clio Grow sync lists no lead source field.
- 4
Zapier, free for customers
Pushes intakes and new-client messages into other apps. We test whether it can carry an intake to the step that joins it with its tracked call before it reaches your CRM.
- 5
AI chatbot intakes
Set up by Answering Legal's team; intakes go to the app's Webchat folder, email and your CRM. No analytics or Pixel option is documented.
- 6
No Google Ads, GA4, Meta or webhook connection documented
Outcomes go back from your CRM through a first-party container instead.
Answering Legal · diagnose
Where Answering Legal tracking breaks, in diagnostic order
Start with the phone chain, because a call that never carries its ad source can't be repaired downstream.
- 01
Confirm which lines forward, and how
Answering Legal only answers forwarded lines, and its docs warn that changing phone providers resets forwarding.
- 02
Place a test call from an ad-tagged visit
Confirm the tracking number logs the click and the message shows the caller's real number.
- 03
Check the Google Ads call conversion setting
Counting every call past a minimum length means counting existing clients and courts.
- 04
Open the lead in your CRM
Look for campaign or click ID on the record. Out of the box there won't be one.
- 05
Trace a patched call
Run one total screen and transfer call and see whether a lead exists afterward.
- 06
Compare signed retainers with reported conversions
Per client, over a closed month.
Answering Legal · prove
The QA evidence — Answering Legal
Run on live calls to your real tracked numbers, answered by Answering Legal's receptionists, not on a test line.
Source of truth
Answering Legal's messages and the leads it created in Clio Grow, MyCase or your CRM, plus the retainers you signed
- A test call from an ad click, with its click ID on the matching CRM lead.
- A chatbot intake labeled as web chat, not phone.
- Existing-client and vendor calls absent from the lead conversion.
- A patched transfer confirmed as a lead with its source.
- Signed retainers reconciled one by one against Google Ads and Meta over a closed month.
- Repeated a month on, and again whenever the firm changes phone provider or forwarding mode, since a provider switch resets forwarding.
Answering Legal · free audit
What we check in the free audit
- Confirm which lines forward, and how
- Place a test call from an ad-tagged visit
- Check the Google Ads call conversion setting
- Open the lead in your CRM
- Trace a patched call
- Compare signed retainers with reported conversions
Checked against
Answering Legal's messages and the leads it created in Clio Grow, MyCase or your CRM, plus the retainers you signed
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Answering Legal · when not to buy
When you don't need this with Answering Legal
Plenty of firms using Answering Legal have nothing to fix on the ads side.
- If clients come from referrals and organic search and you run no paid ads, Answering Legal's messages and CRM sync already cover you.
- If Local Services Ads is your only paid channel, Google's lead dashboard is your reporting; Answering Legal helps you answer fast, but there's no ad click to match.
- If a single campaign brings a handful of calls a month, checking each intake by hand beats a build.
- If call tracking already writes click IDs onto your Clio Grow leads and signed matters go back to Google Ads, you need a quick audit, not us.
Answering Legal · what we deliver
The event map on Answering Legal
Call to the tracked ad number
Logged by call tracking before your line forwards, with click ID, campaign and keyword.
Chatbot conversation started
Captured only if the Answering Legal chatbot exposes an event your site can read, which we confirm first. A diagnostic signal, never used for bidding.
New-client intake completed
A prospective-client message or chatbot intake. Existing clients, courts, opposing counsel, vendors and spam excluded.
Qualified matter
Set in your CRM when practice area, location and facts fit the cases you take.
Consultation booked
Including consults the receptionists or chatbot put on your calendar.
Retainer signed
The bidding target, valued from your fee agreement or an agreed case value and sent server-side.
Written guarantee
95%+ tracking accuracy
Measured against Answering Legal's messages and the leads it created in Clio Grow, MyCase or your CRM, plus the retainers you signed. Miss it and we keep working at no cost.
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FAQ
Answering Legal questions, answered
Not according to its docs. Its integrations are legal CRMs and practice management tools plus Zapier, so conversions go to Google Ads and Meta from your CRM.
It shouldn't: the tracking number rings your office line, which forwards to Answering Legal in the mode you already use. We don't assume it, though; we place a live call through each mode and confirm the receptionist sees the caller's real number.
Not on its own. The documented sync covers name, message, intake answers, phone and email, so we join the caller's number to the tracked call and write the campaign onto the lead.
Stop using call length as the conversion. Count the new-client intake, then the qualified matter and signed retainer from your CRM.
Answering Legal documents no analytics or Pixel option for its chatbot. We confirm whether the widget exposes anything a site tag can read, and either way we label chat intakes as web chat in your CRM so they stay separate from calls.
No. Answering Legal keeps answering and running intake; tracking sits in front of the forward and behind your CRM.
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