Alert Communications signs the retainer. Your ads never hear about it.

Alert Communications · what breaks

What goes wrong when Alert Communications runs your intake

1. 01

   "Alert signed a handful of cases. Google Ads says we got dozens of calls."

   Google counts any ad call that runs past the minimum length you set. Alert's practice-area screening turns away existing clients, wrong numbers and matters you don't take, but Google already counted them, and each one trains bidding to buy more of the same.

2. 02

   "The intake in Filevine doesn't say which campaign it came from"

   Alert pushes intake details, transcripts and signed agreements into your case management system, but none of its pages mention a source or click ID field. A workers' comp retainer can't be traced to its keyword.

3. 03

   "Retainers get signed days later and nobody connects them"

   Alert sends the retainer within minutes and then chases unsigned agreements by call, text and email. When the signature lands on day four, nothing reports it to the ad that started it.

4. 04

   "Alert's tort report and Meta's numbers never agree"

   Alert screens tort claimants against case criteria and reports qualification rates by channel. Meta never sees that report, so it keeps buying claimants who fail screening while your cost per signed case climbs.