Recover 40–80% of your PMax not converting ad revenue.

If you’re still unsure, book the call anyway — we’ll tell you straight whether we can help.

We’re upfront: if you have a senior in-house dev with capacity and 4 weeks, hiring is fine. If you spend $1M+/yr on ads and want a SaaS dashboard layered on top, Triple Whale works. For most paid-ad advertisers between, we’re the math that makes sense.

Diagnostic sequence

Four console checks that separate learning from a broken signal

All of this is readable inside Google Ads and one spreadsheet, and it tells you whether to wait or to rebuild.

1. 1

   Open Goals and read what is actually Primary

   Google Ads, then Goals, then Summary. Write down every Primary conversion action and whether the PMax campaign uses account-default goals or its own. Anything Primary that isn't money is noise you're paying to optimize toward.

2. 2

   Check the counting setting on your money action

   In the conversion action's settings, "Every" is right for ecommerce and wrong for lead gen. A lead action set to Every counts one person submitting the form three times as three conversions, and PMax bids accordingly.

3. 3

   Match seven days of PMax conversions to your orders

   Download the conversion segment by day, pull the same dates from Shopify, Stripe or your order table, and compare counts first and transaction IDs second. Write the gap down before you theorize about it.

4. 4

   Split that gap by cause before blaming any tag

   Segment the Ads report by conversion action, device and network, then read the view-through and cross-device columns. Model differences explain part of it. Whatever is left over is the technical part, and only that part needs fixing.

5. 5

   Check brand terms in the PMax insights report

   PMax, then Insights, then search categories. If your own brand name is driving a large share of the conversions, the campaign is banking demand you already had rather than creating any.

6. 6

   Confirm one item_id resolves in Merchant Center

   Take a single purchase event out of GTM Preview, copy its item_id exactly, and search Merchant Center for that string. Variant-level mismatches are the common failure and they never announce themselves.

Straight talk

When PMax doesn't need a rebuild

Half the accounts that ask us about dead PMax campaigns have a volume problem or a patience problem, not a tracking problem.

• The campaign launched under two weeks ago with almost no conversions yet. That's learning. Changing the tags now makes it un-diagnosable.
• A week of PMax conversions already matches your orders row for row. The measurement is fine; the problem is the offer, the feed or the creative.
• You're under roughly 30 conversions a month. Consolidating campaigns will move more than re-architecting the data pipeline will.
• You run lead gen with no qualification stage recorded anywhere. Build that first — there is nothing meaningful to send back to Google yet.