Salesforce → AppsFlyer · Conversion tracking
Connecting Salesforce to AppsFlyer
Salesforce holds the opportunity, the amount and the close — the only place the actual revenue outcome is recorded. AppsFlyer exists because mobile app attribution is a different problem from web attribution, and on iOS a large share of it is now aggregated and delayed by design rather than by accident. The join between them succeeds or fails on one thing: whether the AppsFlyer device identifier, appsflyer_id reaches the Salesforce Lead or Opportunity before the conversion happens, because AppsFlyer can only match a conversion it can tie back to a click it recognizes.
✓ 30-minute call · No commitment · You leave with a written remediation plan even if we’re not the right fit.
Written guarantee
95%+ conversion accuracy on Salesforce → AppsFlyer
Measured against your own order records at handover. Miss it and we keep working at no cost until it’s met.
Built on — and certified for — the platforms that matter
Stape
Pro Partner
Meta
Tech Provider
Tag Manager
TikTok
Events API
Microsoft
UET Partner
CAPI Partner
CAPI Partner
Built on the same partner stack used by enterprise DTC brands.
By the numbers
No fake testimonials.Just the math.
70+
Platforms supported
Shopify · Woo · Magento · BigCommerce · 65 more
8+ / 10
Meta EMQ guaranteed
in writing — keep working free until hit
2–4d
Build to live
accurate data flowing within 7 days
$0
Monthly fees, ever
one-time fixed price · you own the stack
400d
Cookie lifetime
max RFC 6265bis allows · 57× Safari ITP
9
Ad channels covered
Meta · Google · TikTok · MS · LI · Pin · Snap · Reddit · X
95%+
Tracking accuracy
verified vs Stripe · GA4 · ad-platform reports
30 min
Free founder call
no SDR · no pitch deck · written remediation plan
Every figure above is either a commitment we put in writing or a countable fact. What your own setup is losing is not on this list, because we haven’t measured it yet — that happens on the call, against your own order records.
Real clients · real videos · real outcomes
Don’t take our word for it. Watch the receipts.
Founders, marketers, and agency owners describing the before-and-after of their Salesforce → AppsFlyer tracking rebuild — in their own words, on camera.
Why this join usually fails
The AppsFlyer device identifier, appsflyer_id never reaches Salesforce
The single most common cause. Lead conversion is where identifiers die. A custom field on Lead that has no mapped counterpart on Contact or Opportunity is silently discarded when the Lead converts, and nobody notices until months of data are unattributable.
The identifier is lost at lead conversion
This one failure explains most broken Salesforce attribution. The data is captured correctly, then thrown away by a mapping nobody configured.
Web conversions sent to a mobile attribution platform
This is the common error and it produces confident nonsense. A purchase made on your website has no device identifier and no install behind it. AppsFlyer will either discard it or attribute it to nothing, and the revenue disappears somewhere between the two systems without anyone noticing it went.
Nothing reconciles afterwards
An upload that succeeds is not an upload that matched. AppsFlyer shows the event on the raw data export with its attributed media source. Check the raw export, not the aggregate dashboard, and confirm the event carries a device identifier rather than landing as organic.
Architecture
How Salesforce and AppsFlyer actually connect
Two systems that know nothing about each other. Everything below exists to give them one shared reference.
Step 1
Salesforce holds the truth
The opportunity carries the amount, stage and close date. Because Leads convert into Contacts, Accounts and Opportunities, the identifier must be mapped through the conversion or it is dropped exactly at the moment the record becomes valuable.
Step 2
AppsFlyer needs a click to match
AppsFlyer needs the device identifier and an event name it recognizes, plus the revenue value for in-app purchases. A server event about a user with no linked device cannot be attributed to an install.
Step 3
The identifier is the bridge
The AppsFlyer device identifier, appsflyer_id, captured at the visit and carried into the Salesforce Lead or Opportunity. Without it there is nothing to join on and no tool fixes that.
Step 4
The event source decides reliability
Fire on the transition into Closed Won, carrying the amount and the identifier. Note that Salesforce's own advertising integrations vary in what they support — build on the record, not on a connector that might change.
Step 5
Deduplication at the destination
AppsFlyer deduplicates in-app events by its own event identifier. Sending the same purchase from both the SDK and your server produces two events and double-counts revenue in every dashboard downstream, including the ad networks AppsFlyer forwards to.
Diagnose it honestly
Working vs. broken, side by side
Both states look identical from the AppsFlyer dashboard, which is why this runs for months before anyone notices.
Normal — not a fault
The AppsFlyer device identifier, appsflyer_id present on the opportunity
Visible on the record itself in Salesforce, not merely captured somewhere on the site.
Sent from a Salesforce flow, Apex trigger or scheduled export on StageName change
Server-side, so it does not depend on the customer's browser still being there.
Deduplicated correctly
AppsFlyer deduplicates in-app events by its own event identifier. Sending the same purchase from both the SDK and your server produces two events and double-counts revenue in every dashboard downstream, including the ad networks AppsFlyer forwards to.
Reconciles with the source
AppsFlyer's count and Salesforce's records agree within a few percent over a closed window.
Actually broken
The AppsFlyer device identifier, appsflyer_id missing on most records
Lead conversion is where identifiers die. A custom field on Lead that has no mapped counterpart on Contact or Opportunity is silently discarded when the Lead converts, and nobody notices until months of data are unattributable.
Sent from the browser
Anyone who closes the tab, blocks the script or converts without a page load is invisible. This one failure explains most broken Salesforce attribution. The data is captured correctly, then thrown away by a mapping nobody configured.
Counted twice, or not at all
This is the common error and it produces confident nonsense. A purchase made on your website has no device identifier and no install behind it. AppsFlyer will either discard it or attribute it to nothing, and the revenue disappears somewhere between the two systems without anyone noticing it went.
Nobody has reconciled it
The dashboard shows a number and no one has compared it to Salesforce. A wrong number that nobody checks is indistinguishable from a right one.
Diagnostic sequence
Diagnostic order
Each step rules out a class of cause. Run them in order and the last one usually has a single explanation standing.
- 1
Count opportunitys carrying the AppsFlyer device identifier, appsflyer_id
The ceiling on everything else. Do this before debugging anything downstream.
- 2
Follow one real conversion end to end
From the ad click through Salesforce and into AppsFlyer.
- 3
Convert a test Lead and inspect the resulting Opportunity
If the identifier is not on the Opportunity, the field mapping is missing. This takes five minutes and rules out the most likely cause outright.
- 4
Check what share of your revenue happens in the app at all
If most purchases are on the web, AppsFlyer is not your conversion destination and the work belongs somewhere else entirely.
- 5
Read the match rate, not the success message
AppsFlyer shows the event on the raw data export with its attributed media source. Check the raw export, not the aggregate dashboard, and confirm the event carries a device identifier rather than landing as organic.
Source-of-truth validation
How it gets proven
Against Salesforce's own records, not against either platform's dashboard.
- The AppsFlyer device identifier, appsflyer_id confirmed present on a live opportunity.
- A real conversion followed from click through Salesforce to AppsFlyer.
- In-app revenue events reconciled per transaction against your billing system, with the organic share stated rather than assumed away.
- A test lead converted end to end with the identifier confirmed present on the resulting opportunity.
- Reconciled over a fully closed window, matched per record rather than on totals.
- Re-checked 30 days later.
Straight talk
When you don't need this
Worth reading before paying anyone, including us.
- If AppsFlyer already reports conversions that reconcile against Salesforce's records within a few percent, this join is working and there is nothing to buy.
- Measure identifier coverage yourself first — pull your last hundred opportunitys and count how many carry the AppsFlyer device identifier, appsflyer_id. Ten minutes, free, and it tells you whether any of this is worth doing.
- If your Salesforce instance is heavily customized and administered by another team, scope their availability before commissioning this — the build is usually blocked on admin access rather than on the tracking work.
- If you have no mobile app, this is not a destination for you. If you have one but sell mostly on the web, send web conversions to your ad platforms directly and use AppsFlyer only for install and in-app events.
Who this is for
Honest about who we’re a fit for.
We don’t take every project. Here’s how to tell if we’re right for you.
You’re a great fit if…
- You run Salesforce → AppsFlyer (or are migrating to it)
- You spend $5K+/month on paid ads (Meta, Google, TikTok, Microsoft, LinkedIn)
- Your reported ROAS doesn’t match what your bank account is saying
- You want to own your tracking stack — no monthly SaaS fees forever
- You have 2–4 days to do this once and never think about it again
Skip us if…
- You spend less than $500/month on paid ads (browser pixel is fine)
- You want a SaaS dashboard with monthly fees forever (Triple Whale, Hyros)
- You need attribution modeling — we fix the data foundation, not multi-touch reports
- You want a 6-month enterprise consulting engagement (we ship in 4 days)
- You expect us to manage your ad accounts (we don’t — that’s a different service)
If you’re still unsure,book the call anyway— we’ll tell you straight whether we can help.
What working looks like
The AppsFlyer device identifier, appsflyer_id on every opportunity
Server-sideCaptured before the conversion and stored where it survives.
Conversions arriving in AppsFlyer
8+ EMQThe event is attributed to the install source, forwarded to whichever networks are configured, and appears in the cohort reporting.
Reconciled against the source
DedupedSalesforce's own records are the reference, not either dashboard.
What gets built
Identifier capture into Salesforce
Custom field on Lead, matching custom field on Contact and Opportunity, and the field mapping configured so conversion carries it across. Verify by converting a test lead and reading the resulting opportunity.
Event source: a Salesforce flow, Apex trigger or scheduled export on StageName change
Fire on the transition into Closed Won, carrying the amount and the identifier. Note that Salesforce's own advertising integrations vary in what they support — build on the record, not on a connector that might change.
Dispatch to AppsFlyer
The AppsFlyer server-to-server events API, posted from your billing system with the device identifier and revenue.
Reversals where they exist
An opportunity moved back out of Closed Won can be retracted, and enterprise pipelines do this often enough to be worth wiring.
Pick the package that fits your ad spend
Fixed-fee, no surprises. If your ad spend is meaningful,server-side tracking is what we recommend— it’s the only setup that survives iOS, Safari ITP and ad blockers.
Browser-side starter
Wires the join and verifies it on a live conversion. Honest about its ceiling where the source can only be read from the browser.
- The join built and tested end to end
- Verified on a real conversion
- Reconciled against the source's own records
- Written handover
1st-party server-side
Save $18K–$120K over 5 years vs Triple Whale / Hyros
The join built server-side from the source's own records, so it does not depend on a browser being present when the conversion happens.
- Events sourced from the system of record, not the browser
- Identifier captured and persisted end to end
- Deduplicated at the destination
- Reversals wired where the source supports them
- 95%+ accuracy guaranteed in writing
Full 1st-party stack
Every destination fed from one place, plus monitoring so a broken join surfaces in days rather than at quarter end.
- Everything in 1st-party server-side
- All paid destinations from one container
- CRM and offline loop
- Refunds and cancellations reversed everywhere
- Monitoring per destination
Not sure which tier fits?Book a 30-min scoping call— we’ll tell you straight, no upsell pressure.
How it works
Built in 2–4 days. Accurate data within 7.
We deliver the entire 1st-party server-side stack in 2–4 business days. You start collecting accurate, deduped conversion data the moment it goes live — and within 7 days every signal is flowing cleanly to Meta, Google, TikTok and the rest.
Kickoff + audit
30-min call. We map your current pixels, GTM, dataLayer, consent setup, and ad-platform integrations. You get a written report of every leak.
Build the stack
Server-side GTM container deployed on your subdomain. Meta CAPI · Google EC · TikTok Events API · Microsoft UET wired. Identity match + dedup configured.
QA + go-live
Live-fire test purchases across every funnel step. Meta EMQ verified at 8+. Tag Assistant + Pixel Helper passes. Side-by-side report delivered.
Verify accuracy
Your data flows clean. Within 7 days every signal — Meta, Google, TikTok, Microsoft — is fully accurate. Notion runbook + Loom walkthrough handoff.
Got questions?
The honestanswers.
No buzzwords, no upsell. If we don’t know, we say so.
01Why aren't my Salesforce conversions showing in AppsFlyer?
Almost always because the AppsFlyer device identifier, appsflyer_id never reached the Salesforce Lead or Opportunity. Lead conversion is where identifiers die. A custom field on Lead that has no mapped counterpart on Contact or Opportunity is silently discarded when the Lead converts, and nobody notices until months of data are unattributable. Measure coverage before debugging the dispatch.
02What identifier does AppsFlyer need?
AppsFlyer assigns its own device ID and matches installs to clicks through referrer data on Android and Apple's frameworks on iOS. There is no durable cross-device identifier. On iOS without ATT consent, attribution falls back to SKAdNetwork, which returns aggregated conversion values on a delay with no user-level detail at all — so a share of your installs will be attributable only in aggregate, permanently.
03Where should the event come from?
A Salesforce flow, Apex trigger or scheduled export on StageName change. Fire on the transition into Closed Won, carrying the amount and the identifier. Note that Salesforce's own advertising integrations vary in what they support — build on the record, not on a connector that might change.
04How do I know it worked?
AppsFlyer shows the event on the raw data export with its attributed media source. Check the raw export, not the aggregate dashboard, and confirm the event carries a device identifier rather than landing as organic.
Still have questions?Book a 30-min call— bring them all.
The call
What happens on your free 30-min call
No pitch deck, no SDR, no upsell pressure. Founder-led. Bring your ad-platform screens and yourSalesforce → AppsFlyer setup — we’ll work through it together.
Min 1–5
We get the lay of your store
What you sell, what you spend on ads, who handles dev. Quick context-gathering — no questionnaire upfront.
Min 5–15
We audit your tracking live
Screen-share. We open your Meta Events Manager, GTM, and ad reports. You see exactly which conversions are leaking.
Min 15–25
We map a fix
What needs rebuilding, what stays. The exact Salesforce → AppsFlyer setup we'd ship and what it would recover for you.
Min 25–30
Decide. Or don’t.
If we're a fit, we send a 1-page proposal in writing. If not, you walk away with a free remediation plan you can hand to anyone.
Get Salesforce and AppsFlyer joined properly
Book a free 30-minute call. We measure your identifier coverage live on your own account, and you leave with a written plan — including the option that you don't need us.
Free · 30-min consultation · No commitment · Replies in under 2 hours · Available worldwide via WhatsApp
95% tracking accuracy guarantee
Free 30-min consultation · from $400 · 1st-party server-side
95% guarantee · from $400
