Pinterest Ads conversion tracking for flooring contractors

Specific to Pinterest × Flooring

Pinterest for flooring: planners save now, sign months later

Send lead when a sample, quote or measure request comes in, and the signed job later through the Pinterest Conversions API with the contract amount, matched on epik captured at landing plus hashed email. Flooring planners on Pinterest often act on a saved idea weeks or months later, so the measured count will understate Pinterest's real contribution.

Pinterest · Flooring · architecture

How Pinterest and flooring contractors actually connect

1. 1

   The conversion in flooring contractors

   Quote request, measure booked, showroom visit, job signed. The quote-to-job rate by channel is the number that changes budget decisions.

2. 2

   Pinterest Ads needs a click to match

   An event name Pinterest recognizes, an event_id matched to the tag, a timestamp, hashed customer information, and the click identifier where you have it. Read the delivered and matched counts in Pinterest's reporting rather than assuming a 200 response means the event landed usefully.

3. 3

   The identifier: the epik click identifier

   Pinterest appends epik to your landing page URL and the tag stores it in the _epik cookie. It is a single parameter rather than Google's three, which makes capture simpler — but Pinterest traffic skews heavily to iOS and to saved Pins opened weeks after they were first seen, so the identifier frequently arrives on a visit that is nowhere near the conversion. Persist it server-side the moment you see it.

4. 4

   Where it gets sent from

   your quoting or job management system's signed contracts.

5. 5

   Deduplication and window

   Same shape as Meta: the browser tag and the Conversions API event must carry the same event_id for the same conversion, and the event name must match too. Send both without pairing them and every conversion counts twice. This is worth testing deliberately, because Pinterest volumes are often low enough that a doubling looks like a good week rather than a bug. Pinterest's attribution windows are configurable per campaign and separate the click path from the engagement and view paths, which is unusual. Confirm which window your reporting is set to before comparing anything, and verify the accepted event-freshness limit for server events against Pinterest's current documentation.