Pinterest Ads conversion tracking for home inspection companies

Specific to Pinterest × Home inspection

Pinterest for home inspectors: the audience is decorating, not buying

Pinterest is a poor fit for home inspection bookings because its home audience is decorating and planning, not under contract with days to book. If you test it, capture epik on the landing page, store it with the booking, and send the completed inspection as checkout or lead through the Conversions API, then judge it on completed jobs.

Pinterest · Home inspection · architecture

How Pinterest and home inspection companies actually connect

1. 1

   The conversion in home inspection companies

   The acquisition event is a new referring agent; the revenue event is a completed inspection. Conflating them makes it impossible to see whether marketing is building relationships or just processing existing ones.

2. 2

   Pinterest Ads needs a click to match

   An event name Pinterest recognizes, an event_id matched to the tag, a timestamp, hashed customer information, and the click identifier where you have it. Read the delivered and matched counts in Pinterest's reporting rather than assuming a 200 response means the event landed usefully.

3. 3

   The identifier: the epik click identifier

   Pinterest appends epik to your landing page URL and the tag stores it in the _epik cookie. It is a single parameter rather than Google's three, which makes capture simpler — but Pinterest traffic skews heavily to iOS and to saved Pins opened weeks after they were first seen, so the identifier frequently arrives on a visit that is nowhere near the conversion. Persist it server-side the moment you see it.

4. 4

   Where it gets sent from

   The inspection software — inspections completed by date, by referral source, at their fees.

5. 5

   Deduplication and window

   Same shape as Meta: the browser tag and the Conversions API event must carry the same event_id for the same conversion, and the event name must match too. Send both without pairing them and every conversion counts twice. This is worth testing deliberately, because Pinterest volumes are often low enough that a doubling looks like a good week rather than a bug. Pinterest's attribution windows are configurable per campaign and separate the click path from the engagement and view paths, which is unusual. Confirm which window your reporting is set to before comparing anything, and verify the accepted event-freshness limit for server events against Pinterest's current documentation.